Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Marketing & CommunicationsMarketing & Communications
Forget the 'S' Word: How to Make a Sustainable Lifestyle Sexy and Aspirational
Forget the 'S' Word: How to Make a Sustainable Lifestyle Sexy and Aspirational
Published on June 18, 2013
About a 4 minute read

This is a call for lots less chatter, twitter and yammer about the earth’s limits and in place of those, a world of new, real and lively conversations around ‘persuasive’ limits.Let me give an example of why: According to the latest data, conce... View More

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Marketing & CommunicationsMarketing & Communications
Rhode Island Whole Foods' Produce Display Urges Consumers to Help Preserve Pivotal Pollinators
Rhode Island Whole Foods' Produce Display Urges Consumers to Help Preserve Pivotal Pollinators
Published on June 17, 2013
About a 2 minute read

On Friday, a Whole Foods Market in University Heights, Rhode Island found an effective way to illustrate the pivotal role that bees play in our food system by removing all produce items that are dependent on bees and other pollinators, according to t... View More

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Consumer Behavior ChangeMarketing & Communications
Marcal Rebrand Lets the World Know That It's Always Been Green
Marcal Rebrand Lets the World Know That It's Always Been Green
Published on June 15, 2013
About a 1 minute read

In my speeches on "making green sexy," which I've given in a number of locations in the US and Europe, I talk about different types of message points for three different audiences: deep green, light green/lazy green, and non-green. I discus... View More

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Consumer Behavior ChangeMarketing & Communications
The Easiest Choice in the World: Using Innovation to Help Every Customer Be More Sustainable
The Easiest Choice in the World: Using Innovation to Help Every Customer Be More Sustainable
Published on June 14, 2013
About a 4 minute read

Since its launch in 2010, the Eco Rating scheme that Forum for the Future created with Telefónica UK/O2 has been helping consumers make more sustainable handset choices, whether they like it or not. ... View More

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Marketing & CommunicationsMarketing & Communications
Toyota, Ford and Tech Companies Top List of ‘Best Global Green Brands’
Toyota, Ford and Tech Companies Top List of ‘Best Global Green Brands’
Published on June 13, 2013
About a 3 minute read

For the second year running, Toyota has topped Interbrand’s list of “Best Global Green Brands,” followed by Ford and Honda. Rounding out the rest of the top ten are Panasonic, Nissan, Johnson & Johnson, Volkswagen, Danone, Nokia and Dell. O... View More

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Marketing & CommunicationsMarketing & Communications
Study: "Meaningful Brands" Outperform Stock Market by 120%
Study: "Meaningful Brands" Outperform Stock Market by 120%
Published on June 12, 2013
About a 2 minute read

During last week’s SB’13 conference in San Diego, Havas Media unveiled new research that could provide further insight into the minds of consumers. Results released this week from Havas’ latest Meaningful Brands study statistically demonstrate ... View More

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Marketing & CommunicationsMarketing & Communications
Storytelling the Overriding Theme on Final Day of SB '13
Storytelling the Overriding Theme on Final Day of SB '13
Published on June 7, 2013
About a 11 minute read

There was hardly an empty seat in the house for Jonah Sachs’ “crash course in masterful storytelling.” Attendees learned the history of oral tradition and why humans have used stories to take in and share information for thousands of years. Sac... View More

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Marketing & CommunicationsMarketing & Communications
SB '13 Day Four Speakers, Debates, Ads and Songs Exemplify Successful Sustainability Communications
SB '13 Day Four Speakers, Debates, Ads and Songs Exemplify Successful Sustainability Communications
Published on June 7, 2013
About a 4 minute read

Thursday, the morning of the fourth and final day of SB ‘13, continued the week’s momentum and lived up to its “Communications” theme with a variety of rousing speakers and conversations, peppered with examples of clever and successful sustai... View More

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Marketing & CommunicationsMarketing & Communications
Cone Communications Launches Tool to Measure CSR And Social Leadership
Cone Communications Launches Tool to Measure CSR And Social Leadership
Published on June 3, 2013
About a 2 minute read

Cone Communications has launched a social media and CSR product called the CSR SocialScore, which serves as a real-time snapshot of how a brand uses social media to inform and engage stakeholders.The Boston-based public relations and marketing agency... View More

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Marketing & CommunicationsMarketing & Communications
Why You May See More Latinos Driving Priuses
Why You May See More Latinos Driving Priuses
Published on June 1, 2013
About a 2 minute read

Toyota is tapping into one of the nation’s fastest growing markets: Latinos — a segment that’s rising in number, purchasing power and influence — and even so, a segment that most sustainable brands seem to be entirely sidestepping. ... View More

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Marketing & CommunicationsMarketing & Communications
Science-Based Carbon Targets: G4 Falters, GHG Protocol Moves Forward
Science-Based Carbon Targets: G4 Falters, GHG Protocol Moves Forward
Published on June 1, 2013
About a 4 minute read

"Basing your decision to have a greenhouse gas emissions target on the fact that climate science has identified a problem, and then to turn around and set a target that doesn't reflect what that science says, for us is incongruous." That’... View More

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Marketing & CommunicationsMarketing & Communications
The Two Deficits, Part Four: The Innovation Solution and the Second Productivity Revolution
The Two Deficits, Part Four: The Innovation Solution and the Second Productivity Revolution
Published on June 1, 2013
About a 5 minute read

This is the fourth in a series of posts that comprise Future 500 founder Bill Shireman's insightful essay, The Two Deficits: Why Conservatives and Progressives Are Both Right, from the book ... View More

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Marketing & CommunicationsMarketing & Communications
The Power of Brands to Change the World, Part Three
The Power of Brands to Change the World, Part Three
Published on May 30, 2013
About a 7 minute read

This is the third in a three-part series by Fruitful Strategy's Jennifer Rice, in which she explores sustainable, world-changing brands. She will delve further into the topic in the workshop "Sustainable Brands 101: Integrating Sustainability at... View More

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Marketing & CommunicationsMarketing & Communications
ExxonMobil Shareholders Express Concerns About Fracking
ExxonMobil Shareholders Express Concerns About Fracking
Published on May 30, 2013
About a 2 minute read

ExxonMobil, the nation’s largest natural gas producer, may finally start listening to their shareholders about hydraulic fracturing, commonly known as “fracking.” Many of the concerns people have surrounding the natural gas extraction process i... View More

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Marketing & CommunicationsMarketing & Communications
Investors Continue to Express Support for Conflict Minerals Disclosure Rule
Investors Continue to Express Support for Conflict Minerals Disclosure Rule
Published on May 30, 2013
About a 3 minute read

Investors representing more than $450 billion of the world’s assets released a statement today expressing their support for the "Conflict Minerals" final rule, Section 1502 of the Dodd-Frank Wall Street Reform and Consumer Protection Act,... View More

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Marketing & CommunicationsMarketing & Communications
Whole Foods, Safeway, Trader Joe's Top Greenpeace's Newest Seafood Sustainability Scorecard
Whole Foods, Safeway, Trader Joe's Top Greenpeace's Newest Seafood Sustainability Scorecard
Published on May 29, 2013
About a 3 minute read

Greenpeace today released its 2013 Carting Away the Oceans (CATO) report, which evaluates and ranks supermarkets on their sustainable seafood policies. ... View More

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Marketing & CommunicationsMarketing & Communications
Toyota Launches Initiative To Drive Environmental Awareness In U.S. Hispanic Community
Toyota Launches Initiative To Drive Environmental Awareness In U.S. Hispanic Community
Published on May 29, 2013
About a 2 minute read

Toyota has announced a program aimed at promoting environmental awareness in the Hispanic communities in Miami and Los Angeles while also providing the tools to continue on the path of going green. ... View More

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Marketing & CommunicationsMarketing & Communications
Pure Strategies Partners With CDP To Help Companies Disclose Emissions, Reduce Climate Risks
Pure Strategies Partners With CDP To Help Companies Disclose Emissions, Reduce Climate Risks
Published on May 29, 2013
About a 2 minute read

U.S.-based sustainability consulting firm Pure Strategies this week announced a partnership with the Carbon Disclosure Project (CDP) to help companies that disclose emissions to CDP to minimize climate risks and impacts in their organizations, produc... View More

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Marketing & CommunicationsMarketing & Communications
Sustainable Travel Leadership Network Releases Tool To Help Destinations Assess, Improve Sustainability
Sustainable Travel Leadership Network Releases Tool To Help Destinations Assess, Improve Sustainability
Published on May 28, 2013
About a 1 minute read

Last week, the Sustainable Travel Leadership Network (STLN), a group of leading companies from major travel industry sectors united to share knowledge on responsible tourism, unveiled a new tool to help the travel industry make informed decisions on ... View More

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Marketing & CommunicationsMarketing & Communications
The Two Deficits, Part Three: The Root of the Conflict
The Two Deficits, Part Three: The Root of the Conflict
Published on May 28, 2013
About a 5 minute read

This is the third in a series of posts that comprise Future 500 founder Bill Shireman's insightful essay, The Two Deficits, from the book Towards a New Agenda for America: ... View More

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