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Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

Article
Starbucks Jumps on the Sustainably Sourced Wagon with New Origins Campaign

Continuing a positive trend of transparency in the food industry, Starbucks' latest campaign focuses on the quality and sourcing of its coffee beans, as sustainability and health concerns continue to motivate consumers to ask, "Where does this c... View More

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Developing a Purposeful Brand: A Practitioner’s Toolbox, Part Two

In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit &... View More

Article
Report: Greater Corporate Sustainability Reporting Needed in Africa

Corporate reporting on sustainability issues in Africa remains patchy and should be expanded in scope, according to the Africa Sustainability Barometer, which gauges the state of corporate sustainability reporting (CSR) on the continent.A new joint i... View More

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M&S the First of Few Companies That Come to UK Consumers’ Minds as Being Environmentally Responsible

New research released this week by the Carbon Trust reveals that, while consumers see business as the key to economic recovery, they do not yet see it as key to fixing our environmental problems, with over two-thirds (68 percent) of respondents unabl... View More

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UN Global Compact Launches Stock Index

The UN Global Compact (GC) yesterday launched a new stock index of companies committed to the GC's ten principles, which shows a total investment return of 26.4 percent during the past year.The Global Compact 100 was released in partnership with rese... View More

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Certification Showing It’s Worth the Investment

Around the world, governments, companies and consumers are thirsty for ways to support responsible business practice and to trust that the products they endorse are making a measurable difference for people and the planet. With so many options now at... View More

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M&S Establishing Link to Workers Throughout Its South Asian Supply Chain

Marks & Spencer (M&S) has signed a one-year deal to work with social enterprise technology provider Good World Solutions to facilitate direct communications with workers in its clothing supply chain via mobile technology.M&S will use Labo... View More

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Ed Begley, Jr Chronicles Building of LEED Platinum Family Home in New Series, "On Begley Street"

On Sunday, evōx, (pronounced e-vokes), the new online marketplace and entertainment network geared toward sustainable lifestyles, hosted the premiere of “On Begley Street” at the California Institute of Technology (Caltech) in Pasadena, CA.Produ... View More

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Sustainia Announces Its Top 10 Sustainability Innovations for 2013

Intelligent streetlights that turn off when streets are empty; an electric city bus with a 250 km range; and a piece of paper that reduces food waste. International innovation platform Sustainia has launched its list of the top 10 best sustainability... View More

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AdAge Releasing New Report on Navigating FTC Green Guides

Advertising Age is releasing a report today entitled “How to Make Credible Green Marketing Claims: What Marketers Need to Know about the Updated FTC Green Guides.” Co-authored by Jacquelyn Ottman of J. Ottman Consulting and David Mallen from the ... View More

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Chipotle Launches Assault on Big Food with Short Film, and There's More to Come

Chipotle keeps sticking its neck out for "sustainable," locally produced food — now with an animated short-film attack on "Big Food" and with the promise of more expansive and aggressive efforts to come."The Scarecrow"... View More

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Sustainable Restaurant Association Inaugurates Accreditation Program for Food Destinations

The Sustainable Restaurant Association (SRA) has launched its first sustainability accreditation for food destinations, developed with retail landlord Hammerson.The first initiative of its kind, SRA says the new rating will be rolled out to a variety... View More

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10% of World's Largest Companies Produce 73% of GHG

Fifty of the world’s 500 largest companies are responsible for nearly three quarters of the group’s 3.6 billion metric tons of greenhouse gas (GHG) emissions, according to the CDP Global 500 Climate Change Report 2013.Most of the top 50 carbon-po... View More

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Nestlé, Volkswagen, SAP, Air France Named Industry Leaders in 2013 Dow Jones Sustainability Indices

S&P Dow Jones Indices, one of the world’s largest providers of financial market indices, and RobecoSAM, an investment specialist focused on sustainability investing, today announced the results of the annual Dow Jones Sustainability Indices (DJ... View More

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NASCAR Green Recognizes Achievements of Seven Motorsports Facilities

Seven motorsports facilities operated by the International Speedway Corporation (ISC) received the NASCAR Green track operator award during the recent 2013 NASCAR Green Summit.The award recognizes motorsports facilities for ongoing contributions to d... View More

Article
Developing a Purposeful Brand: A Practitioner’s Toolbox, Part One

In this series, Benoit Beaufils, founding partner of brand consultancy Innate Motion, along with several of his partners, presents the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit views their too... View More

Article
Three Hidden Killers of Sustainability Programs

In the past decade, corporate sustainability and corporate social responsibility (CSR) programs have come a long way, with companies putting real money and staff into the efforts. Increasingly, companies have appointed top executives to be held accou... View More

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G20 Takes Landmark Step in Fight Against Super Greenhouse Gases

The 20 biggest world economies have agreed to use the resources of the Montreal Protocol to initiate a global phase-down of hydrofluorocarbons (HFCs), a significant group of super greenhouse gases (GHGs).According to The Environmental Investigation A... View More

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UN Report Shows Significant Gap Between Corporate Sustainability Intentions and Actions

There is a major gap between what companies say and do about sustainability, with 65 percent developing policies at the CEO level and only 35 percent taking action, according to a recent survey by the United Nations Global Compact.The Global Corporat... View More

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Investors, Human Rights Advocates Set Expectations for Transparency Around Conflict Minerals

As companies prepare their first required reports on conflict mineral use to the U.S. Securities and Exchange Commission, the SEC, key investors and human rights groups have released a paper that sets expectations for the contents of the inaugural re... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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