Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Marketing & CommunicationsMarketing & Communications
Disney Scores the Only 'A' on Cruise Industry Environmental Report Card
Disney Scores the Only 'A' on Cruise Industry Environmental Report Card
Published on October 22, 2013
About a 5 minute read

Cruise ships dumped more than a billion gallons of sewage in the ocean last year, much of it raw or poorly treated, according to federal data analyzed by Friends of the Earth, which is calling for stronger rules to protect oceans, coasts, sea life an... View More

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Marketing & CommunicationsMarketing & Communications
Unilever, KT, Nestlé Top Tomorrow’s Value Rating 2013
Unilever, KT, Nestlé Top Tomorrow’s Value Rating 2013
Published on October 22, 2013
About a 2 minute read

Unilever, KT and Nestlé lead the Tomorrow’s Value Rating 2013 (TVR), which recognizes companies that increasingly demonstrate “clarity of vision and innovation in their pursuit of a sustainable business model.”Sprint, Vodafone, Iberdrola, E.ON... View More

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Marketing & CommunicationsMarketing & Communications
Effective Sustainability Strategies - Case Study #1: Pret a Manger
Effective Sustainability Strategies - Case Study #1: Pret a Manger
Published on October 19, 2013
About a 6 minute read

Bar none, the most persistent challenge that the sustainability movement faces is how to prove the business bottom line benefits of sustainability activities. This is particularly acute for small and medium-sized companies, for whom survival is the n... View More

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Marketing & CommunicationsMarketing & Communications
Dell Pledges 80% Reduction in Product Portfolio Energy Intensity by 2020
Dell Pledges 80% Reduction in Product Portfolio Energy Intensity by 2020
Published on October 16, 2013
About a 3 minute read

Earlier this week, Dell announced a commitment to reduce the energy intensity of its product portfolio by 80 percent, as part of a comprehensive long-term corporate responsibility framework to achieve by 2020.The information technology company’s 20... View More

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Marketing & CommunicationsMarketing & Communications
How to Design Eco-Labels to Influence Consumers
How to Design Eco-Labels to Influence Consumers
Published on October 16, 2013
About a 4 minute read

How can consumers choose sustainable products? Eco-labels or sustainability ratings can be an important guide. These systems compare products or services in terms of their social and environmental performance, identifying those that are best in class... View More

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Marketing & CommunicationsMarketing & Communications
Disney, Yahoo!, Google Top List of 100 Companies 'Most Loved' by Consumers
Disney, Yahoo!, Google Top List of 100 Companies 'Most Loved' by Consumers
Published on October 16, 2013
About a 3 minute read

Global opinion research consultancy APCO Insight last week revealed its list of the 100 Most Loved Companies, based on findings generated by its Emotional LinkingSM model, which measures consumers’ emotional attachment to brands. The Walt Disney Co... View More

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Consumer Behavior ChangeMarketing & Communications
McDonald's to Offer Educational Books in Lieu of Happy Meal Toys for National Family Literacy Day
McDonald's to Offer Educational Books in Lieu of Happy Meal Toys for National Family Literacy Day
Published on October 15, 2013
About a 4 minute read

Last week, McDonald’s USA announced the launch of a new Happy Meal Books promotion, coinciding with National Family Literacy Day on Nov. 1. From Nov. 1–14, Happy Meals will be accompanied by one of a series of four original books designed to enco... View More

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Marketing & CommunicationsMarketing & Communications
Diageo, GSK and Anglo American Top 2013 FTSE 350 Climate Change Report
Diageo, GSK and Anglo American Top 2013 FTSE 350 Climate Change Report
Published on October 10, 2013
About a 2 minute read

Diageo, GlaxoSmithKline (GSK) and Anglo American were recently ranked highest among the companies reporting on indirect emissions and supply chain impacts on the CDP's FTSE 350 Climate Change Report.Launched this week, the report provides an annual u... View More

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Marketing & CommunicationsMarketing & Communications
Investors Call For Food Companies That Oppose Labeling to Stay Out of Washington State GMO Battle
Investors Call For Food Companies That Oppose Labeling to Stay Out of Washington State GMO Battle
Published on October 9, 2013
About a 4 minute read

Companies that donated funds to oppose ballot initiatives to require the labeling of products containing genetically modified organisms (GMOs) are facing new pressure from shareholders to stay out of future elections. ... View More

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Collaboration & Co-CreationCollaboration & Co-CreationMarketing & Communications
CVS and Humana Partner to Educate Customers About Health Coverage Options Under the ACA
CVS and Humana Partner to Educate Customers About Health Coverage Options Under the ACA
Published on October 9, 2013
About a 2 minute read

CVS recently announced a partnership with health and well-being company Humana to help customers make sense of their healthcare coverage options under the Affordable Care Act (ACA).Starting this month, Humana representatives will be present at CVS’... View More

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Marketing & CommunicationsMarketing & Communications
Brands Embracing Transparency to Feed Consumers Hungry for Responsible Food Choices
Brands Embracing Transparency to Feed Consumers Hungry for Responsible Food Choices
Published on October 8, 2013
About a 5 minute read

While it might not win any Academy Awards, certainly the best title for a movie this year has to be the food industry critique, GMO OMG. On the surface, it is an attack on genetically modified seeds and what they are doing to our health. Underneath, ... View More

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Consumer Behavior ChangeMarketing & Communications
Don't Just Sell Green, Sell Great
Don't Just Sell Green, Sell Great
Published on October 8, 2013
About a 3 minute read

Heading into this year’s Sustainable Brands conference, I was looking forward to driving BMW’s electric prototype that was on display. In hindsight, however, the technical highlight of the show for me was the Tesla Model S. You know, the ones tha... View More

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Marketing & CommunicationsMarketing & Communications
Microsoft Achieves Carbon Neutrality, Increases Green Energy Use By 70%
Microsoft Achieves Carbon Neutrality, Increases Green Energy Use By 70%
Published on October 8, 2013
About a 2 minute read

Microsoft says it achieved carbon neutrality after introducing an internal carbon fee for renewable energy and carbon offsets, which led the company to increase the purchase of green energy in the U.S. by 70 percent, from 1.1 billion kilowatt hours (... View More

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Marketing & Communications
Failure to Communicate: Dry Sustainability Reports a Missed Opportunity
Failure to Communicate: Dry Sustainability Reports a Missed Opportunity
Published on October 7, 2013
About a 3 minute read

Does your heart sink at the thought of reading yet another sustainability report?Over the last three years I’ve been documenting the ways companies are communicating sustainability online and using social media in particular. Time and time again, e... View More

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Marketing & CommunicationsMarketing & Communications
Defining Sustainability: A Process and Strategy Focus
Defining Sustainability: A Process and Strategy Focus
Published on October 6, 2013
About a 6 minute read

Currently, sustainability is a lot like beauty — its definition lies in the eyes of the beholder. This author’s preference is for actionable definitions that can be integrated into daily operational processes. The following is an attempt to defin... View More

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Marketing & CommunicationsMarketing & Communications
Consumers Give Microsoft, Disney, BMW, Google Highest Marks for CSR Performance
Consumers Give Microsoft, Disney, BMW, Google Highest Marks for CSR Performance
Published on October 5, 2013
About a 4 minute read

For the second year in a row, consumers named Sustainable Brands® corporate member Microsoft the company with the best CSR reputation, according to a new study by corporate reputation management consultancy Reputation Institute. This year, the IT co... View More

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Marketing & CommunicationsMarketing & Communications
Dr. Bronner's Backing GMO Labeling Legislation with a Label of Its Own
Dr. Bronner's Backing GMO Labeling Legislation with a Label of Its Own
Published on October 3, 2013
About a 3 minute read

Dr. Bronner’s Magic Soaps, family-owned maker of the top-selling natural brand of soap in North America and advocate for sustainable agriculture, has created a special agitprop label for its quart-size liquid soaps in support of GMO labeling and th... View More

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Marketing & CommunicationsMarketing & Communications
M&S, BT, Unilever, Sainsbury's Top FTSE 100 Carbon Ranking
M&S, BT, Unilever, Sainsbury's Top FTSE 100 Carbon Ranking
Published on October 3, 2013
About a 2 minute read

For the second year in a row, retailer Marks & Spencer has topped Carbon Clear’s ranking of the carbon performance of the FTSE 100. This is the third year that Carbon Clear has undertaken the research, examining the extent and depth of FTSE (Lo... View More

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Marketing & Communications
New NRDC Report Finds Progress on Promises Made at Rio+20, But Calls for More Accountability
New NRDC Report Finds Progress on Promises Made at Rio+20, But Calls for More Accountability
Published on October 2, 2013
About a 3 minute read

There has been significant progress on many of the key globally negotiated and voluntary commitments made at Rio+20, the United Nations Conference on Sustainable Development held in June 2012, according to a new study by the Natural Resources Defense... View More

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Marketing & CommunicationsMarketing & Communications
The North Face Receives EPA Green Power Leadership Award
The North Face Receives EPA Green Power Leadership Award
Published on October 2, 2013
About a 2 minute read

The North Face recently became one of eight organizations awarded a 2013 Green Power Leadership Award from the U.S. Environmental Protection Agency (EPA) for its commitment and contribution to helping advance the development of the nation’s volunta... View More

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