Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Marketing & CommunicationsMarketing & Communications
Stopping Global Deforestation: How to Turn Around a Giant (Part 1 of 2)
Stopping Global Deforestation: How to Turn Around a Giant (Part 1 of 2)
Published on December 24, 2013
About a 9 minute read

This is the third in a series of excerpts from Engaging Outraged Stakeholders: A How-To Guide for Uniting the Left, Right, Capitalists and Activists (Affinity Press, 2013), the new book from Future 500. Earlier this month, we posted the beginning of ... View More

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Marketing & CommunicationsMarketing & Communications
Kid President Continues to Spread His Infectious Brand of Cheer for the Holidays
Kid President Continues to Spread His Infectious Brand of Cheer for the Holidays
Published on December 19, 2013
About a 1 minute read

Kid President, whose viral “pep talk” we loved so much we showed it onstage at SB ’13 in June, is back this holiday season with a pertinent question: What if we all gave a gift that made the world a little bit better?The wise young sage, aka 10... View More

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Marketing & CommunicationsMarketing & Communications
Engaging Outraged Stakeholders: The Power of Engagement (Part 2 of 2)
Engaging Outraged Stakeholders: The Power of Engagement (Part 2 of 2)
Published on December 19, 2013
About a 5 minute read

This is the second in a series of excerpts from Engaging Outraged Stakeholders: A How-To Guide for Uniting the Left, Right, Capitalists and Activists (Affinity Press, 2013), the new book from Future 500, co-written by CEO Bill Shireman, COO Erik Wohl... View More

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Marketing & CommunicationsMarketing & Communications
Mosaic and Mark Ruffalo Make New Year's Resolution to 'Put Solar on It'
Mosaic and Mark Ruffalo Make New Year's Resolution to 'Put Solar on It'
Published on December 19, 2013
About a 3 minute read

Mosaic, the first U.S. company to crowdsource investments for solar projects, is kicking off 2014 with a New Year’s Resolution campaign to “Put Solar on It.” The campaign invites anyone to pledge to put solar on a local home, school, place of w... View More

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Marketing & CommunicationsMarketing & Communications
Pantene's 'Be Strong and Shine' Message Empowering Some, But Raising Feminists' Hackles
Pantene's 'Be Strong and Shine' Message Empowering Some, But Raising Feminists' Hackles
Published on December 19, 2013
About a 3 minute read

A 60-second ad released by Pantene last month in the Philippines called "Be Strong and Shine," which tackles the dichotomy of gender labels, has gone viral far beyond the island country, with more than 5.9 million views and thousands of com... View More

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Marketing & CommunicationsMarketing & Communications
Scientists Think Santa's Carbon Footprint Should Earn Him Some Coal in His Stocking
Scientists Think Santa's Carbon Footprint Should Earn Him Some Coal in His Stocking
Published on December 18, 2013
About a 3 minute read

In an interesting yet ‘bah humbug’ kind of study, a group of scientists at the University of Leeds' School of Earth & Environment got together and calculated that Santa's carbon footprint from delivering Christmas gifts to the UK alone could ... View More

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Marketing & CommunicationsMarketing & Communications
Call for Entries: Business in the Community's 'Engaging Customers on Sustainability' Award
Call for Entries: Business in the Community's 'Engaging Customers on Sustainability' Award
Published on December 17, 2013
About a 3 minute read

Business in the Community (BITC), the UK's business-led charity championing corporate social responsibility, is calling for entries from businesses engaging customers on sustainability. ... View More

Article
Organizational GovernanceMarketing & CommunicationsOrganizational Governance
The Tricentennial of Sustainability Management
The Tricentennial of Sustainability Management
Published on December 16, 2013
About a 4 minute read

As 2013 comes rapidly to a close, it is worth noting, I think, that this was arguably the three hundredth anniversary of sustainability management, the formal discipline, as we know it. Indeed, the concept of sustainability management in commerce fir... View More

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Marketing & CommunicationsMarketing & Communications
Microsoft Releases Carbon Fee Playbook
Microsoft Releases Carbon Fee Playbook
Published on December 16, 2013
About a 2 minute read

Earlier this month, the CDP released a report highlighting 29 public U.S. companies across various industries that have incorporated an internal carbon price as a strategic planning tool, effectively holding themselves accountable for the carbon emis... View More

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Marketing & CommunicationsMarketing & Communications
Caesars Reports Strides in Energy & Waste Reductions, Commitment to 'Vibrant Communities'
Caesars Reports Strides in Energy & Waste Reductions, Commitment to 'Vibrant Communities'
Published on December 14, 2013
About a 4 minute read

In 2012, Caesars Entertainment Corporation achieved a total savings of roughly 750 million kWh since its benchmark year in 2007, representing an 8.5 percent absolute reduction in electricity and gas. The savings equal enough energy to power a communi... View More

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Marketing & CommunicationsMarketing & Communications
Ford Foresees Going Back to Basics as a Top Consumer Trend in 2014
Ford Foresees Going Back to Basics as a Top Consumer Trend in 2014
Published on December 13, 2013
About a 4 minute read

On Thursday, Ford Motor Company released its second annual trend report for the upcoming year. Among the top 10 predicted global consumer trends on the list: Consumers reevaluating their relationships with technology, balancing the need to be constan... View More

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Marketing & CommunicationsMarketing & Communications
5 Things Children Need to Know About Brands
5 Things Children Need to Know About Brands
Published on December 12, 2013
About a 3 minute read

It's beginning to feel a lot like Christmas. Advertising's big spenders are ramping up for their favourite time of the year. The marketing machine that amplifies the magic of Christmas is swinging into action and it's an awesome sight to behold. Chri... View More

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Marketing & CommunicationsMarketing & Communications
Engaging Outraged Stakeholders: The Power of Engagement (Part 1 of 2)
Engaging Outraged Stakeholders: The Power of Engagement (Part 1 of 2)
Published on December 12, 2013
About a 6 minute read

This is the first in a series of excerpts from Engaging Outraged Stakeholders: A How-To Guide for Uniting the Left, Right, Capitalists and Activists (Affinity Press, 2013), the new book from Future 500, co-written by CEO Bill Shireman, COO Erik Wohlg... View More

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Marketing & CommunicationsMarketing & Communications
Emotion v. Action: 4 Key Engagement Lessons from Unilever's Project Sunlight
Emotion v. Action: 4 Key Engagement Lessons from Unilever's Project Sunlight
Published on December 12, 2013
About a 6 minute read

Unilever has been a clear leader in sustainability with its ambition and actions against its Sustainable Living Plan, and has just started its first consumer-facing corporate brand campaign around this, called Project Sunlight. At Given London we hav... View More

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Collaboration & Co-CreationCollaboration & Co-CreationMarketing & Communications
Could You Join Unilever, M&S and Nike in #theBigShift?
Could You Join Unilever, M&S and Nike in #theBigShift?
Published on December 11, 2013
About a 5 minute read

In sustainability, the 'lone wolf' will soon be a thing of the past, as collaboration becomes increasingly necessary to make real changes.In October, Dell outlined its 2020 Legacy of Good plan, but admitted that it wouldn't be able to achieve its amb... View More

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Marketing & CommunicationsMarketing & CommunicationsOrganizational Governance
How to Engage Communities with Your Brand
How to Engage Communities with Your Brand
Published on December 8, 2013
About a 3 minute read

If the perception of your brand’s green efforts is falling short of reality, then it’s time to stop and re-examine all aspects of the social impact of your outreach. Gone are the days when consumers would buy “green” for green’s sake; they ... View More

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Marketing & CommunicationsMarketing & Communications
From Band-Aids to Blood Analyzers: J&J's Nimble Approach to Marketing Sustainability
From Band-Aids to Blood Analyzers: J&J's Nimble Approach to Marketing Sustainability
Published on December 7, 2013
About a 3 minute read

How do you ensure that your company’s marketing department doesn’t get too carried away in communicating the sustainability benefits of products? ... View More

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Marketing & Communications
Disney, Wells Fargo, Google Among U.S. Companies Proactively Pricing Carbon, Says CDP
Disney, Wells Fargo, Google Among U.S. Companies Proactively Pricing Carbon, Says CDP
Published on December 6, 2013
About a 3 minute read

CDP announced today that 29 major publicly traded companies based in or operating in the U.S. disclosed an internal price on carbon pollution to CDP (formerly known as the Carbon Disclosure Project) in 2013, detailing both the risk and potential busi... View More

Article
Consumer Behavior ChangeMarketing & Communications
How to Get People to Reuse Their Hotel Towels
How to Get People to Reuse Their Hotel Towels
Published on December 5, 2013
About a 4 minute read

in their excellent book, "Switch," researchers Dan and Chip Heath revealed promoting "contagious behavior" as an effective way to convince people to reuse their towels. ... View More

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Marketing & CommunicationsMarketing & Communications
New TV Ad in Iowa Enlists Public's Help to Save Renewable Fuel Standard
New TV Ad in Iowa Enlists Public's Help to Save Renewable Fuel Standard
Published on December 5, 2013
About a 2 minute read

On the same day the EPA is holding its public hearing on the proposed rule 2014 Standards for the Renewable Fuel Standard Program and the same week that Delta Air Lines takes its stand against it, Americans United for Change today announced it has cr... View More

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