How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Research presented this morning at the SB London conference reveals that many of the world’s consumers lay the responsibility of solving global environmental issues mostly at the door of businesses. ... View More
Earlier this week, Coca-Cola released its 2012/2013 Sustainability Report, which outlined progress the global beverage giant has made in the areas of water conservation and restoration, supporting sustainable community initiatives and empowering fema... View More
In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit &... View More
The UN Global Compact (UNGC) today released a guide for companies to manage and report on their direct and indirect influences on climate policy. Now for the first time, companies have guidelines to help them engage in climate policy in a transparent... View More
Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumpt... View More
There’s nothing sexy about a Materiality Report. Delicately revealing your intimate water stewardship credentials is unlikely to get any one hot under the collar. And no one at your local is going to leap out of bed for a carbon-reduction conversat... View More
Keep America Beautiful (KAB) is encouraging people to give their garbage another life on America Recycles Day, taking place this year on Friday, Nov. 15.The organization says the average American produces 4.4 pounds of trash in a single day, yet we r... View More
There is an increasing need for public and private sector collaboration to create and implement recycling solutions across the country, as shown by a recent survey conducted by Research Data + Insights on behalf of the Carton Council of North America... View More
Coca Cola improved water efficiency by 21.4 percent since 2004 and supported an estimated replenishment of approximately 52 percent of the water used in finished beverage products through 2012, according to the company’s tenth annual Sustainability... View More
It’s been a busy fall for Patagonia — the outdoor apparel company kicked off October with the launch of its “Responsible Economy” campaign, which challenges consumers and businesses to think more consciously about disposability and resource a... View More
Here’s a novel idea: Paying people enough to live off comfortably motivates them to not only work harder, but stick around longer.In a recent letter published by the Financial Times, investors from local authorities, unions and charities, such as t... View More
The perfect family. The perfect home. One huge mistake.As the battle rages on over the Keystone XL project, 350.org teamed up with True Climate Stories in an attempt to convey the truly terrifying implications of the potential pipeline. ... View More
Although business leaders expect exponential growth in consumer interest and business action on sustainable lifestyles within five years, they are struggling to make the case for action, according to survey results released earlier this year by BSR a... View More
Hilton Worldwide has saved nearly a quarter of a billion dollars from energy efficiency projects over the past 4 years, according to its 2012-2013 corporate responsibility report.Since 2009, the hospitality company reduced energy use by 12.2 percent ... View More
The Federal Trade Commission recently announced enforcement actions against six companies — five of which address biodegradable plastic claims for the first time — as part of the agency’s ongoing crackdown on false and misleading environmental ... View More
Last week, First Lady Michelle Obama was joined at the White House by Sesame Street characters Elmo and Rosita to announce a potentially game-changing collaboration in the fight against childhood obesity. Sesame Workshop and the Produce Marketing Ass... View More
It has been a business maxim for years: Shareholder value trumps all when it comes to measuring corporate success. But by overrating shareholder value, management could focus too much on short-term stock price measures, given that outsized executive ... View More
If you are like us, your family has already started asking you what you want for Christmas/Hanukkah/insert your mass-consumption holiday of choice here. And while we like getting presents, we really, really, honestly, we promise, do not need that muc... View More
Mainstream consumers can be a fickle bunch can’t they? They tell us in research that they want to be more green, that they WILL purchase more eco-friendly products in the next year ahead than the one prior. But there’s that eternal gap between re... View More
The Carbon Trust has been selected to develop an environmental labeling scheme for products and services in Mexico, designed to promote sustainable purchasing and procurement for consumers, companies and the public sector.The objective of the project... View More