Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Marketing & CommunicationsMarketing & Communications
How Can You Transform a Toxic Brand Into One That Is Loved More Than Before?
How Can You Transform a Toxic Brand Into One That Is Loved More Than Before?
Published on January 29, 2014
About a 5 minute read

It was a Sunday of June 1999. I was strolling in a forest of Luxembourg with my children. When the phone rang, I saw a number from the office and fumbled. One my colleagues talked about a small crisis, and asked if I could get to the Coca-Cola office... View More

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Marketing & CommunicationsMarketing & Communications
Businesses Cannot Be Successful If the Society Around Them Fails
Businesses Cannot Be Successful If the Society Around Them Fails
Published on January 28, 2014
About a 4 minute read

Once upon a time, the ‘S’ word — sustainability — was about as relevant to business as a fork in a sugar bowl. At best, a box to be ticked; at worst, seen as a serious impediment to the pursuit of profit.But the world is changing. Look at the... View More

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Marketing & CommunicationsMarketing & Communications
Chipotle's New Comedy Series Spoofs the Evils of Industrial Ag
Chipotle's New Comedy Series Spoofs the Evils of Industrial Ag
Published on January 28, 2014
About a 4 minute read

This week, Chipotle announced the upcoming premiere of “Farmed and Dangerous,” a new original comedy series that satirically explores the world of industrial agriculture in America. Produced by Chipotle and Piro, a New York-based studio known for... View More

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Marketing & CommunicationsMarketing & Communications
FTC Says Diaper Claims Didn't Pass the Smell Test
FTC Says Diaper Claims Didn't Pass the Smell Test
Published on January 28, 2014
About a 4 minute read

What do dirty diapers and deceptive ads have in common? (We’ll pause a moment so you can add your own punch line.) Now that’s out of the way, the action against Portland-based Down to Earth Designs — consumers know them as gDiapers — is the... View More

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Marketing & CommunicationsMarketing & Communications
Messaging Sustainability: From Boring to Cool
Messaging Sustainability: From Boring to Cool
Published on January 27, 2014
About a 4 minute read

There, we said it. Sustainability, that thing we all want — that we speak about ad nauseum — it’s dusty, dull, boring. What seems fundamental to the human spirit is that we all seek advancement, progress and growth. We went from the Ice Age to ... View More

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Marketing & CommunicationsMarketing & Communications
New TV Ad Hails RFS as Economic Driver, Asks EPA: Why Mess With Success?
New TV Ad Hails RFS as Economic Driver, Asks EPA: Why Mess With Success?
Published on January 23, 2014
About a 3 minute read

With the open comment period on the proposed EPA rule to roll back the Renewable Fuel Standard (RFS) coming to a close on January 28, Americans United for Change (AUFC) is launching its next in a series of TV ads asking rural Americans to join the fi... View More

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Marketing & CommunicationsMarketing & Communications
Westpac Banking Tops Corporate Knights' 2014 Global 100 Index
Westpac Banking Tops Corporate Knights' 2014 Global 100 Index
Published on January 22, 2014
About a 3 minute read

Corporate Knights, the Toronto-based media and investment advisory company, released the 2014 iteration of its Global 100 Most Sustainable Corporations in the World (Global 100) index today at the World Economic Forum in Davos.In its tenth year, the ... View More

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Marketing & Communications
Food Brands, Farming Groups, NGOs Urge Obama to Enact Federal GMO Labeling Law
Food Brands, Farming Groups, NGOs Urge Obama to Enact Federal GMO Labeling Law
Published on January 20, 2014
About a 2 minute read

A group made up of over 200 organizations including food companies, organic farming and environmental groups have signed a letter urging President Obama to enact labelling laws highlighting products that contain genetically modified ingredients. ... View More

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Marketing & CommunicationsMarketing & Communications
Post Commits to Non-GMO Grape Nuts; More Cereals May Follow
Post Commits to Non-GMO Grape Nuts; More Cereals May Follow
Published on January 17, 2014
About a 2 minute read

GMO Inside, a campaign of Green America, learned from Post Foods on Thursday that the company has committed to rolling out Grape Nuts verified by the Non-GMO Project this month.In response to a request from GMO Inside, Post Foods responded: “We hav... View More

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Marketing & Communications
New Greenpeace Report Reveals 'Little Monsters' in Children's Clothing
New Greenpeace Report Reveals 'Little Monsters' in Children's Clothing
Published on January 15, 2014
About a 3 minute read

Hazardous chemicals have been found in children’s clothes and shoes made by major brands including Disney, Burberry and adidas, according to a new report, A Little Story About the Monsters in Your Closet, released yesterday by Greenpeace East Asia.... View More

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Marketing & CommunicationsMarketing & Communications
Food Companies Seek Federal GMO Labeling Standard, Challenge Washington's Campaign Finance Laws
Food Companies Seek Federal GMO Labeling Standard, Challenge Washington's Campaign Finance Laws
Published on January 15, 2014
About a 3 minute read

The Grocery Manufacturers Association (GMA) — which represents food-industry giants including Coca-Cola, MARS, Kellogg, P&G, McDonald’s, Mondelez International, Starbucks, Hershey, General Mills and roughly 300 others — announced this week ... View More

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Marketing & CommunicationsMarketing & Communications
New EY Series Highlights Top Sustainability Concerns for Business in 2014
New EY Series Highlights Top Sustainability Concerns for Business in 2014
Published on January 14, 2014
About a 4 minute read

As companies begin their 2014 planning, it is critical to have a firm understanding of the regulatory and sustainability trends that will impact core business. In a new publication series Let’s talk: sustainability, Ernst & Young’s Climate Ch... View More

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Marketing & Communications
Embracing Conscious Consumerism Helping Brands Win Loyalty
Embracing Conscious Consumerism Helping Brands Win Loyalty
Published on January 9, 2014
About a 3 minute read

Numerous marketing campaigns have sprung out of the Black Friday movement that encourage a more conscious approach to consumption — whether through consuming less; producing less waste; supporting local, grassroots or small businesses; or contribut... View More

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Marketing & CommunicationsMarketing & Communications
Study: Full-Service Restaurants Just as Unhealthy as Fast-Food
Study: Full-Service Restaurants Just as Unhealthy as Fast-Food
Published on January 8, 2014
About a 3 minute read

Food served in full-service restaurants often is just as unhealthy as, or even unhealthier than, food served in fast-food restaurants, despite consumer perceptions that full-service restaurants are healthier, according to a new study in the Journal o... View More

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Collaboration & Co-CreationCollaboration & Co-CreationMarketing & Communications
D&AD's White Pencil Teams Up with TIE to Create New League of 'Social Intrepreneurs'
D&AD's White Pencil Teams Up with TIE to Create New League of 'Social Intrepreneurs'
Published on January 7, 2014
About a 4 minute read

The D&AD White Pencil, an award that highlights excellent creative ideas with a social purpose — now in its third year — is the world’s top prize for design, advertising or digital work that addresses key social, political or ethical issues... View More

Article
Consumer Behavior ChangeMarketing & Communications
New Campaign Encouraging Brits to 'Smart Swap' Healthier Food Criticized for Shortsightedness
New Campaign Encouraging Brits to 'Smart Swap' Healthier Food Criticized for Shortsightedness
Published on January 7, 2014
About a 3 minute read

Last week, Public Health England unveiled its latest Change4Life campaign, which this year focuses on getting people throughout England and Wales to “Smart Swap” fatty or sugary foods for healthier alternatives.The campaign recognizes that it’s... View More

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Marketing & CommunicationsMarketing & Communications
Consumers, Activists Declare Victory as General Mills Commits to Non-GMO Cheerios
Consumers, Activists Declare Victory as General Mills Commits to Non-GMO Cheerios
Published on January 3, 2014
About a 3 minute read

GMO Inside, a campaign of national non-profit organization Green America, celebrated a victory yesterday after target General Mills announced that its original Cheerios cereal would now be produced without the use of GMOs. ... View More

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Marketing & CommunicationsMarketing & Communications
McDonald's Pulls Employee McResource Site After Scrutiny Over Misguided Lifestyle Advice
McDonald's Pulls Employee McResource Site After Scrutiny Over Misguided Lifestyle Advice
Published on December 30, 2013
About a 3 minute read

As you may remember, McDonald's announced in September a partnership with the Alliance for a Healthier Generation, to increase customers' access to fruit and vegetables and promote these healthier options to help families and children to make informe... View More

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Marketing & CommunicationsMarketing & Communications
Enough with the Semantics! Let's Get Down to Business
Enough with the Semantics! Let's Get Down to Business
Published on December 28, 2013
About a 4 minute read

I have a bit of a bone to pick. Over the past couple of years, numerous well-intended articles have attempted to crystallize a moniker and definition for the work that we do. Universal language might help guide our efforts, but I don’t think we’r... View More

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Marketing & Communications
Fashion Revolution Day: A Global Movement to Clean Up an Industry
Fashion Revolution Day: A Global Movement to Clean Up an Industry
Published on December 27, 2013
About a 5 minute read

For those within the fashion industry who have been working for many years to highlight the need for more transparent, traceable and accountable supply chains, the Rana Plaza disaster in Bangladesh was a metaphorical call to arms. The days following ... View More

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