How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
As part of a massive brand relaunch, seafood quick-service restaurant chain Long John Silver's (LJS) is on a mission to get more US consumers to "Think Fish."The new campaign promotes seafood as a dining option that’s healthy for people a... View More
Is 2014 the year that sustainability marketing and communication become a big deal for companies? That’s certainly the impression you could draw judging by Unilever’s recent launch of its Project Sunlight campaign, not to mention Chipotle’s &qu... View More
“Green marketing” expert Jacquie Ottman is the co-author (with David Mallen) of a report published in September through Ad Age called, How To Make Credible Green Marketing Claims: What Marketers Need to Know About the Updated FTC Green Guides. We... View More
The Center for Biological Diversity, a nonprofit conservation organization based in the US, will take full advantage of the love in the air this Valentine’s Day by disseminating 4,000 free Endangered Species Condoms to eight of the most romantic ge... View More
IKEA is launching a new marketing campaign in the UK this weekend called “The Wonderful Everyday,” which will explain the brand’s values and sustainability ethos to consumers, according to Marketing Week.The first ads, which launch tomorrow (Fe... View More
2degrees is calling for organisations with inspiring examples of sustainable practice to shout about their success stories by entering this year’s Champions Awards.The only sustainable business awards voted entirely by industry peers, the 2degrees ... View More
Authors Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of the consultancy Innate Motion, share their vision and the tools they use to develop purposeful brands in their latest book, Creating Value People to Peopl... View More
In nine earlier parts of this series, we discussed 19 pitfalls in the sustainable business metrics field. (Find the first 7 articles here and the last two here.) ... View More
Chevron and Southwest Gas have been fined close to $1 million for late or inaccurate reporting of their greenhouse gas (GHG) emissions for 2011. This action marks the second time the Air Resources Board (ARB) has issued fines for violations of Califo... View More
It was a Sunday of June 1999. I was strolling in a forest of Luxembourg with my children. When the phone rang, I saw a number from the office and fumbled. One my colleagues talked about a small crisis, and asked if I could get to the Coca-Cola office... View More
Once upon a time, the ‘S’ word — sustainability — was about as relevant to business as a fork in a sugar bowl. At best, a box to be ticked; at worst, seen as a serious impediment to the pursuit of profit.But the world is changing. Look at the... View More
This week, Chipotle announced the upcoming premiere of “Farmed and Dangerous,” a new original comedy series that satirically explores the world of industrial agriculture in America. Produced by Chipotle and Piro, a New York-based studio known for... View More
What do dirty diapers and deceptive ads have in common? (We’ll pause a moment so you can add your own punch line.) Now that’s out of the way, the action against Portland-based Down to Earth Designs — consumers know them as gDiapers — is the... View More
There, we said it. Sustainability, that thing we all want — that we speak about ad nauseum — it’s dusty, dull, boring. What seems fundamental to the human spirit is that we all seek advancement, progress and growth. We went from the Ice Age to ... View More
With the open comment period on the proposed EPA rule to roll back the Renewable Fuel Standard (RFS) coming to a close on January 28, Americans United for Change (AUFC) is launching its next in a series of TV ads asking rural Americans to join the fi... View More
Corporate Knights, the Toronto-based media and investment advisory company, released the 2014 iteration of its Global 100 Most Sustainable Corporations in the World (Global 100) index today at the World Economic Forum in Davos.In its tenth year, the ... View More
A group made up of over 200 organizations including food companies, organic farming and environmental groups have signed a letter urging President Obama to enact labelling laws highlighting products that contain genetically modified ingredients. ... View More
GMO Inside, a campaign of Green America, learned from Post Foods on Thursday that the company has committed to rolling out Grape Nuts verified by the Non-GMO Project this month.In response to a request from GMO Inside, Post Foods responded: “We hav... View More
Hazardous chemicals have been found in children’s clothes and shoes made by major brands including Disney, Burberry and adidas, according to a new report, A Little Story About the Monsters in Your Closet, released yesterday by Greenpeace East Asia.... View More
The Grocery Manufacturers Association (GMA) — which represents food-industry giants including Coca-Cola, MARS, Kellogg, P&G, McDonald’s, Mondelez International, Starbucks, Hershey, General Mills and roughly 300 others — announced this week ... View More