Marketing & Communications Marketing & Communications
Post Commits to Non-GMO Grape Nuts; More Cereals May Follow

GMO Inside, a campaign of Green America, learned from Post Foods on Thursday that the company has committed to rolling out Grape Nuts verified by the Non-GMO Project this month.In response to a request from GMO Inside, Post Foods responded: “We have an exciting update for you. Post has released a non-GMO verified Grape Nuts that is on the store shelves as of January 2014. Also, we are exploring some of our other cereals to see if there is potential going forward to add more non-GMO verified products to the Post Foods product line. We are always listening to our consumers and looking for ways to provide a good variety of products.”

By Jennifer Elks | Published 10 years ago | About a 2 minute read

GMO Inside, a campaign of Green America, learned from Post Foods on Thursday that the company has committed to rolling out Grape Nuts verified by the Non-GMO Project this month.

In response to a request from GMO Inside, Post Foods responded: “We have an exciting update for you. Post has released a non-GMO verified Grape Nuts that is on the store shelves as of January 2014. Also, we are exploring some of our other cereals to see if there is potential going forward to add more non-GMO verified products to the Post Foods product line. We are always listening to our consumers and looking for ways to provide a good variety of products.”

“GMO Inside thanks Post for removing GMOs from Grape-Nuts Original and congratulates them for doing it right with third party verification,” said Green America GMO Inside Campaign Director Nicole McCann. “We're glad Post is also considering removing GMOs from other cereals and look forward to seeing them on the shelves. We would also love to see Post supporting mandatory GMO labeling.”

Not likely: Both Post and General Mills — which released non-GMO original Cheerios earlier this month, though Cheerios is not third-party verified — are members of the Grocery Manufacturers Association (GMA), which is embroiled in lawsuits over its role in defeating I-522, Washington state’s November 2013 ballot initiative that would have required mandatory labeling of all products containing GMOs; the GMA was the single largest contributor to the No on 522 campaign.

Communicating complex, unfamiliar sustainability claims on CPG packaging

Join us as Applegate and HowGood share insights into marketing lessons, consumer response and understanding, and marketplace data on the expression and communication of new categories of sustainability claims on CPG packaging - as well as tips for avoiding consumer and industry backlash and controversy - Wed, Oct. 16, at SB'24 San Diego.

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Last year, Organic Monitor reported that concerns about genetically engineered foods have made the Non-GMO Project Verified seal the fastest-growing ecolabel in the US food industry.