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Jennifer Elks

Managing Editor

Jennifer Elks is tagged in 448 assets. Page 1 of 23.
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Your Gender Story: Why Embracing Our Human Complexity Is Key for Regenerative Leadership

Creating truly gender-inclusive workplaces requires more than just including pronouns in email signatures. Reimagine Gender CEO Lisa Kenney explains why a broader understanding of gender is critical for leaders going forward and why getting to know o... View More

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OPLN: Experiential Learning for the Win (or, How to Really Turn the Tide on Global Plastic Pollution)

2019’s Ocean Plastics Leadership Summit transformed not only its host organization and its 165 participants — it catalyzed action around plastic waste at an unprecedented scale. We caught up with Ocean Plastic Leadership Network founder Dave Ford... View More

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Reimagine Gender: Helping Corporate America Create Truly Inclusive Workplace Cultures

We caught up with Reimagine Gender CEO Lisa Kenney, to discuss why it's critical for businesses to embrace a broader understanding of gender as part of their inclusivity efforts. ... View More

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Viola Brands: A Case Study in Cultivating Racial Equity

Cannabis producer Viola Brands is determined to increase minority representation in the industry. Its Viola Cares program provides education, employment and other resources; in order to create 10,000 jobs within the cannabis industry for Black peopl... View More

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Cartwright to Brands: Look Inward Before Responding to Social Issues

Keith Cartwright, the creative force behind such powerful statement ads as P&G’s “The Look” and “The Choice,” shares his insights and advice to brands and agencies on how to most authentically respond in times of crisis. ... View More

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How to Redesign Our Food System for Resilience

At the Ellen MacArthur Foundation’s recent Big Food Workshop, a variety of experts from throughout the food space spoke on the need to radically redesign for circularity and regionalism, to help us heal our broken global food system. ... View More

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Trending: Heritage Brands Rush to Distance Themselves from Racially Stereotyped Images

Amidst the social unrest that has flooded the US since the murder of George Floyd, four household-name food brands, whose brand identities have long centered around racial stereotypes, are updating their images and logos to reflect the changing socie... View More

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Brands Speak Out to Support Black Lives Matter, But Actions Speak Louder

Brands are more willing than ever to take public stands in support of important issues. But while many aren’t much more than social media sound bytes, others go beyond lip service to action. ... View More

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‘Round and ‘Round We Finally Go: Why I Believe We’ll Achieve a Circular Economy, Part 1

While a growing number of industries are working to eliminate waste globally, two in particular — which happen to be two of the world’s biggest culprits where waste is concerned — also have me feeling particularly inspired. ... View More

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‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad

We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity. ... View More

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Global Practitioners Gather to Compare Notes on Redesigning the #GoodLife

Last year, the Sustainable Brands community gathered around the world throughout the year to share insights on how they – and their customers – were “redefining the good life.” This year, the conversation has progressed from the ‘what’ to... View More

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On 30th Anniversary of 'Just Do It,' Nike Puts Kaepernick Where Its Mouth Is

Nike’s 30th anniversary edition of its iconic “Just Do It” campaign, released this week, features embattled football star Colin Kaepernick, in a move practically designed to stir up controversy — but which ultimately aligns perfectly with Nik... View More

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Q&A: Will We Go 'All In'? The Past, Present and Future of Sustainability Leadership

Written by three leading thinkers in the field of sustainability — Chris Coulter, CEO of GlobeScan; David Grayson, Emeritus of Corporate Responsibility at Cranfield University School of Management; and Mark Lee, Executive Director of SustainAbility... View More

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Third Year of REI's #OptOutside Movement Gives the Power to the People

With the launch of its #OptOutside campaign in 2015, REI set a new precedent in retail, shuttering its stores on Thanksgiving and Black Friday, giving its employees a paid day off and – on a day that has come to represent consumerism at its most ex... View More

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Redefining Ethical Business, Education, Activism, Customer Experiences All Key to 'The Good Life'

Last week, at the third and final SB Buenos Aires event of 2017, perspectives from the worlds of arts, finance, education, big business, healthcare, urban planning, consumers, activist brands and more provided a 360-degree look at how organizations a... View More

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Could RFID Eliminate Food Waste – or All Product Waste – from Producer to Consumer?

Radio frequency identification (RFID) technology, which dates back to World War II radar systems, is increasingly being used to track goods throughout complex global supply chains. ... View More

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Kavita Shukla: Fighting Food Waste with FreshPaper; Rallying Women Innovators with FreshVoices

What started as a simple home remedy and a middle school science project has exploded into a viable and affordable solution for fighting food waste across the globe. During a trip to India to visit family when she was 12 years old, Kavita Shukla’s ... View More

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Creating the Win-Win: How Startups, NGOs and Global Brands Are Planting Seeds for 'The Good Economy'

It was standing room only on Tuesday at Buenos Aires’ MALBA modern art museum, for the second of two ‘InFocus’ events this year by the Sustainable Brands Buenos Aires team. Last month’s event at MALBA presented “Good to the Core” as a col... View More

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#BusinessCase: Dow Continues to Show Positive Return on Pursuing Sustainability Goals

Last week, The Dow Chemical Company released its 2015 Sustainability Report, which examined the company’s journey toward reaching its 2015 goals and what it’s already achieved looking ahead to 2025. I caught up with corporate VP and Chief Sustain... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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