Jennifer Elks
Managing Editor
City of Austin Partners with Keep America Beautiful to Increase Residential Recycling
Keep America Beautiful and the Ad Council have announced that the City of Austin is the first city to partner on their “I Want to Be Recycled” multimedia public service advertising (PSA) campaign, which aims to motivate Americans to recycle every... View More
Whole Foods, Safeway Again Top Seafood Sustainability Ranking; Kroger Still Lagging
Today, Greenpeace released the 8th edition of its annual report, Carting Away the Oceans, which evaluates 26 major retailers on their seafood sourcing and sustainability.For the second year in a row, Whole Foods and Safeway topped the ranking. Employ... View More
Sprint Launches Carbon-Negative, Methane-Based iPhone Cases
Today Sprint announced it will be one of the first companies to use AirCarbon™, a new carbon-negative plastic made from methane gas, instead of petroleum. The material will be used in black and pink cell phone cases for the iPhone® 5 and iPhone® ... View More
Closed-Loop Upcycling at Its Finest: Starbucks Now Sourcing Milk from Coffee-Fed Cows
Menicon Co., Ltd., Japan’s leading contact lens manufacturer, isn’t normally associated with milk. But a recent partnership with Starbucks is showcasing the company’s scientific expertise in a new way: Menicon has helped Starbucks to pioneer fe... View More
Walmart Commits to Doubling Solar on US Stores by 2020
At an event this morning in Mountain View, Calif., during a visit from President Barack Obama, Walmart announced that it will double the number of on-site solar energy projects at its US stores, Sam’s Clubs and distribution centers by 2020. The com... View More
Greenpeace, Top Users Tell Pinterest: 'Make Our Pins Green'
On Tuesday, Greenpeace activists and influential users of Pinterest asked the social network and visual search tool to become the next tech company to power its platform with renewable energy at a demonstration outside of the company’s headquarters... View More
Turlington to Fashion Industry: 'One Preventable Death Is a Death Too Many'
When over 1,100 garment workers died in the Rana Plaza factory collapse in April 2013, it shined an unflinching light on the untenable conditions that many in the industry have long been forced to endure. Since then, consumers, activists and other st... View More
Coca-Cola Gamifies Recycling in Bangladesh with 'Happiness Arcade'
“What happens when no one is concerned about recycling?” That’s what Coca-Cola asks in a YouTube video detailing its recent effort to engage youth in the Bangladeshi city of Dhaka on the importance of recycling. Coke’s latest campaign in the ... View More
INVISTA Unveils Renewable, Bio-Based LYCRA Material
INVISTA, one of the world’s largest integrated producers of polymers and fibers, and owner of the LYCRA® brand, today introduces the first commercial offering of a bio-derived spandex — the stretchy fabric commonly found in swimwear, sportswear ... View More
Shareholders Again Ask Abbott Labs to Label GM Ingredients in Baby Formula
Shareholders at Abbott Laboratories’ annual meeting last week sent a message to management and the Board of Directors — for the second year in a row — that they are concerned about the use of genetically modified organisms (GMOs) in the company... View More
Fashion and Textile Leaders for Forest Conservation Begin Shift to Forest-Free Viscose
The newest trend in social responsibility in the apparel sector emerged in Ho Chi Minh, Vietnam on Monday as several of the world’s most influential clothing brands gathered to develop a roadmap to creating a more sustainable supply chain and conse... View More
Avery Dennison, Rainforest Alliance Partner to Promote Sustainable Forestry in Honduras
The Avery Dennison Foundation announced today it has awarded a $200,000 grant to the Rainforest Alliance to foster best practices in forestry management, create jobs and increase access to sustainably managed forest products.“As a leader in labelin... View More
McDonald's Reveals CSR/Sustainability Framework and Host of 2020 Goals
This week, McDonald’s unveiled its first Corporate Social Responsibility & Sustainability Framework. The fast-food giant says the goal of the plan is to position the company for the future, while generating measurable, positive impacts for soci... View More
HP’s Recycled Plastic Ink Cartridges Helping Customers Reduce Environmental Impact
HP has announced that more than 75 percent of its ink cartridges and 24 percent of HP LaserJet toner cartridges are now manufactured with “closed loop” recycled plastic.This milestone represents a 50 percent increase in the number of HP ink cartr... View More
H&M's Clevercare Labels Helping Customers Extend Clothing Life While Saving Energy, Water
At the Copenhagen Fashion Summit last week, designer Stella McCartney made an appearance via video to announce the launch of H&M’s new Clevercare garment labels.Developed in collaboration with Swiss global standard wash care label company Ginet... View More
Unilever's Lux Soap Will Now Be Made with Algal Oils
Unilever and Solazyme announced today the incorporation of algal oils into Unilever’s Lux brand soap (branded Caress in the US), which Unilever says is the world’s best-selling bar soap. The move aligns with Unilever’s ambition to double the si... View More
'Make It, Take It' Campaign Pressuring Companies to Take Responsibility for Packaging Waste
A coalition of organizations devoted to waste and recycling, plastic pollution and resource conservation today launched the Make It, Take It Campaign, a collaborative effort to pressure consumer goods companies to take responsibility for packaging wa... View More
APP Announces Plan to Protect, Restore One Million Hectares of Indonesian Rainforest
Just over a year after Asia Pulp and Paper (APP) launched its sector-leading Forest Conservation Policy (FCP), which committed to an immediate and permanent cessation of natural forest clearance across its supply chain, the Indonesian paper giant tod... View More
With Timbuk2’s 'Life Cycle,' Customers Can Reuse, Repair, Recycle and Reimagine Its Products
San Francisco-based Timbuk2, famous for its ubiquitous messenger bags, has launched the Timbuk2 Life Cycle — a robust environmental responsibility program to reduce, reuse, repair, recycle, and reimagine Timbuk2 bags — in partnership with yerdle,... View More
