Jennifer Elks

Managing Editor
Sustainable Brands

Jennifer Elks is tagged in 377 stories. Page 4 of 19.
Ford and Heinz Collaborate on 'Tom-auto'-Based Materials for Car Parts
Ford and Heinz Collaborate on 'Tom-auto'-Based Materials for Car Parts

Chemistry, Materials & Packaging / When most people think of ketchup and cars (if they do at all), they’re probably just hoping to not spill any while they’re driving. But researchers at Ford and Heinz have something much cooler in mind — the companies announced today they are investigating the use of tomato fibers in developing bio-based composite materials for use in vehicle manufacturing. Specifically, dried tomato skins — now a waste product of the ketchup-making process — could become the wiring brackets or a storage bin used to hold coins and other small objects in a Ford vehicle. - 8 years ago

Groups call on Walmart, P&G, Coke to Back Proven Recycling Approaches, Not Closed Loop Fund
Groups call on Walmart, P&G, Coke to Back Proven Recycling Approaches, Not Closed Loop Fund

Chemistry, Materials & Packaging / Today, a group of public interest organizations called on Walmart and the eight other companies involved in the recently launched $100M “Closed Loop Recycling” loan fund, to instead support proven policies to boost recycling, such as extended producer responsibility (EPR), which holds consumer goods companies financially responsible for the collection of their packaging post-use (rather than having taxpayers and local governments foot the bill) and meeting recycling targets. - 8 years ago

PDP, Trucost Offer Sneak Preview of Groundbreaking 'Valuing Plastic' Report at #SB14sd
PDP, Trucost Offer Sneak Preview of Groundbreaking 'Valuing Plastic' Report at #SB14sd

Waste Not / On the evening of June 5, an advanced copy of the Executive Summary of Valuing Plastic: The Business Case for Measuring, Managing and Disclosing Plastic Use in the Consumer Goods Industry will be shared with the Sustainable Brands community during SB’14 San Diego. - 8 years ago

#SB14sd: PRé Offering Free Sustainability Metrics Assessments for Innovative, Sustainable Startups
#SB14sd: PRé Offering Free Sustainability Metrics Assessments for Innovative, Sustainable Startups

New Metrics / PRé has long been the metrics solutions partner for first-movers in a variety of industries aiming to create business value from sustainable products. Perhaps best known for its industry-standard SimaPro LCA software, PRé profoundly believes in the possibility and viability of a sustainable future and the crucial role metrics can play in that transformation.So in the interest of furthering business’ positive impacts from the ground up, PRé has announced that, through the end of the year, it will provide complimentary sustainability metrics assessments to promising mission-driven startups, in order to accelerate their expansion. - 8 years ago

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adidas Addresses Allegations of Toxic World Cup Gear; Greenpeace Shoots Back
adidas Addresses Allegations of Toxic World Cup Gear; Greenpeace Shoots Back

Chemistry, Materials & Packaging / Last week, Greenpeace Germany released a report indicting adidas, Nike and Puma for producing gear for the upcoming 2014 FIFA World Cup in Brazil that contains hazardous chemicals. The watchdog group unveiled the results after testing 33 items including boots, goalkeeper gloves and the official “Brazuca” ball, for a range of substances. - 8 years ago

Investors Press Mondelez International to Switch to Recyclable Packaging
Investors Press Mondelez International to Switch to Recyclable Packaging

Chemistry, Materials & Packaging / Last week, shareholder advocacy organization As You Sow (AYS), along with shareholders representing $11.8 billion worth of shares, presented a proposal to Mondelez International asking that the company make the switch to recyclable packaging.The resolution, which received 28.4 percent shareholder support, was presented at the giant food manufacturer’s annual meeting.The world’s largest snack food company, Mondelez International produces brands such as Oreo, Chips Ahoy!, Trident gum, and Philadelphia cream cheese. It comprises the global snack and food brands of the former Kraft Foods, from which it split in 2012. - 8 years ago

Greenpeace Chastising Brands for Toxic World Cup Gear
Greenpeace Chastising Brands for Toxic World Cup Gear

Chemistry, Materials & Packaging / With less than a month to go before the 2014 FIFA World Cup in Brazil, Greenpeace Germany has released a new report indicting adidas, Nike and Puma for producing soccer gear with hazardous chemicals after testing 33 items including boots, goalkeeper gloves and the official “Brazuca” ball, for a range of substances. - 8 years ago

NGOs: PepsiCo's New Palm Oil Commitment Is Major Improvement, But Other Companies Are Doing More
NGOs: PepsiCo's New Palm Oil Commitment Is Major Improvement, But Other Companies Are Doing More

Supply Chain / Last week, PepsiCo became the latest in a recent string of consumer packaged goods (CPG) giants — including Colgate-Palmolive, General Mills, Kellogg and Procter & Gamble — to announce a new “zero deforestation” palm oil sourcing commitment. - 8 years ago

Shelton Continues to Drive Changes in Behaviors, Attitudes Around Energy Efficiency
Shelton Continues to Drive Changes in Behaviors, Attitudes Around Energy Efficiency

Behavior Change / Shelton Group, known for its 2011 “Wasting Water Is Weird” campaign, has set its sights on helping consumers understand and improve energy efficiency in the home through a series of campaigns, partnerships and interactive tools. We spoke with CEO Suzanne Shelton about their impacts to date, the “holy grail” of consumer engagement, and the missing ingredient for doing it effectively.Tell us about your "Do 5 Things" (aka Fiveworx) platform — when and how was it developed? How is it different from other tools for engaging people in energy efficiency? - 8 years ago

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McDonald's USA Introduces 'Happy,' Who Will Hopefully Encourage Kids to Eat Healthier
McDonald's USA Introduces 'Happy,' Who Will Hopefully Encourage Kids to Eat Healthier

Marketing and Comms / McDonald’s USA announced this week it is offering new incentives for kids to eat healthier – with the addition of yogurt as a new side option for Happy Meals and the unveiling of “Happy,” the company’s new Happy Meal brand ambassador.McDonald’s says “Happy” is intended to bring “fun and excitement to kids’ meals while also serving as an ambassador for balanced and wholesome eating.” Happy will officially be introduced nationwide May 23, and will encourage kids to enjoy fruits, vegetables, low-fat dairy and wholesome beverages such as water or juice. - 8 years ago

Dell Making Good on 'Legacy of Good' Plan with Carbon-Negative Packaging, Closed-Loop Plastics
Dell Making Good on 'Legacy of Good' Plan with Carbon-Negative Packaging, Closed-Loop Plastics

Chemistry, Materials & Packaging / On Tuesday, Dell announced new sustainability initiatives that CEO Michael Dell called “the next milestone” in Dell’s 2020 Legacy of Good plan. - 8 years ago

Lignin Poised to Become Renewable Alternative to Petrochemical Feedstocks
Lignin Poised to Become Renewable Alternative to Petrochemical Feedstocks

Chemistry, Materials & Packaging / Lignin, a by-product of the wood-pulping industry, is an organic substance binding the cells, fibers and vessels in wood. Between 40 and 50 million tons are produced worldwide per year; while some is being used for low- and medium-value applications (e.g. binding and dispersing agents in materials such as cement and bio-based leather substitutes — representing a market of roughly $730 million), most is currently treated as a non-commercialized waste product. - 8 years ago

Tom's of Maine Highlights Achievements, New Goals, Other 'Goodness' in New Report
Tom's of Maine Highlights Achievements, New Goals, Other 'Goodness' in New Report

Marketing and Comms / The second edition of the Tom’s of Maine Goodness Report, released today, shines a light on the company’s approach to its ingredients, packaging, waste, water, energy, community and employees. The new report shows progress against 11 key goals and how human, healthy and environmental values guide the company’s sustainable business practices, and a goals tracker for 2015 and beyond. - 8 years ago

Havas: 'Smarter' Consumers Will Significantly Alter Economic Models and the Role of Brands
Havas: 'Smarter' Consumers Will Significantly Alter Economic Models and the Role of Brands

The Next Economy / As the sharing economy continues to gain momentum worldwide, new research out this week from Havas Worldwide, that depicts a global population in search of a better way of living and consuming, shouldn’t come as much surprise.70 percent of the 10,574 people surveyed in 29 countries* believe that overconsumption is putting our planet and society at risk; half say they could happily live without most of the items they own and two-thirds make it a point to rid themselves of unneeded possessions at least once a year. - 8 years ago

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City of Austin Partners with Keep America Beautiful to Increase Residential Recycling
City of Austin Partners with Keep America Beautiful to Increase Residential Recycling

Behavior Change / Keep America Beautiful and the Ad Council have announced that the City of Austin is the first city to partner on their “I Want to Be Recycled” multimedia public service advertising (PSA) campaign, which aims to motivate Americans to recycle every day.Created by San Francisco-based ad agency Pereira & O’Dell and sponsored by Alcoa Foundation, American Chemistry Council, Anheuser-Busch, City of Austin, Institute of Scrap Recycling Industries, Nestlé Waters North America, Niagara Bottling, Unilever and Waste Management, the bilingual multimedia campaign illustrates that recyclable materials can be given another life when someone chooses to recycle. - 8 years ago

Sprint Launches Carbon-Negative, Methane-Based iPhone Cases
Sprint Launches Carbon-Negative, Methane-Based iPhone Cases

Chemistry, Materials & Packaging / Today Sprint announced it will be one of the first companies to use AirCarbon™, a new carbon-negative plastic made from methane gas, instead of petroleum. The material will be used in black and pink cell phone cases for the iPhone® 5 and iPhone® 5s that will be sold online exclusively on Sprint.com beginning later this month. Sprint says it is the first telecommunications company in the world to launch a carbon-negative product using AirCarbon. - 8 years ago

Closed-Loop Upcycling at Its Finest: Starbucks Now Sourcing Milk from Coffee-Fed Cows
Closed-Loop Upcycling at Its Finest: Starbucks Now Sourcing Milk from Coffee-Fed Cows

Chemistry, Materials & Packaging / Menicon Co., Ltd., Japan’s leading contact lens manufacturer, isn’t normally associated with milk. But a recent partnership with Starbucks is showcasing the company’s scientific expertise in a new way: Menicon has helped Starbucks to pioneer fermentation technology that now allows coffee grounds from Starbucks stores in the Tokyo area to be converted into feed for local dairy cows that produce the company’s milk. - 8 years ago

Walmart Commits to Doubling Solar on US Stores by 2020
Walmart Commits to Doubling Solar on US Stores by 2020

Leadership / At an event this morning in Mountain View, Calif., during a visit from President Barack Obama, Walmart announced that it will double the number of on-site solar energy projects at its US stores, Sam’s Clubs and distribution centers by 2020. The commitment is part of Walmart’s global initiative to drive the production or procurement of 7 billion kWh of renewable energy by the end of 2020. - 8 years ago

Turlington to Fashion Industry: 'One Preventable Death Is a Death Too Many'
Turlington to Fashion Industry: 'One Preventable Death Is a Death Too Many'

Behavior Change / When over 1,100 garment workers died in the Rana Plaza factory collapse in April 2013, it shined an unflinching light on the untenable conditions that many in the industry have long been forced to endure. Since then, consumers, activists and other stakeholders around the world have demanded that brands take immediate action to ensure that workers are not only safe, but paid fairly while they’re constructing the clothing we wear every day. - 8 years ago

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Coca-Cola Gamifies Recycling in Bangladesh with 'Happiness Arcade'
Coca-Cola Gamifies Recycling in Bangladesh with 'Happiness Arcade'

Marketing and Comms / “What happens when no one is concerned about recycling?” That’s what Coca-Cola asks in a YouTube video detailing its recent effort to engage youth in the Bangladeshi city of Dhaka on the importance of recycling. Coke’s latest campaign in the country involved an arcade machine, which runs on empty plastic Coke bottles instead of coins. Coke says the machine, called the “Happiness Arcade,” is meant to engage youth in the importance of recycling by making it fun. According to Coke’s blog, the machines accept empty plastic bottles through a customized slot and reward the user with a Coke-themed video game reminiscent of “Pong.” - 8 years ago

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