Jennifer Elks
Managing Editor
Printing Giant RR Donnelley Leading Way with Sustainable Paper Purchasing Policy
Environmental not-for-profit Canopy is today heralding North American printing giant RR Donnelley for unveiling its paper purchasing sustainability practices on its corporate website.Canopy, which has been working with the printing sector for 10 year... View More
I:CO Now Recycling Textiles from Over 800 American Eagle Stores Across US, Canada
Last week, global closed-loop textile recycling company I:CO announced an expanded partnership with American Eagle Outfitters, Inc. (AEO) to roll out its clothing and shoes recycling program in all of American Eagle’s 823 stores across the United S... View More
Tesco Ireland Removing Sweets, Chocolates from Checkout Areas
Tesco, the UK’s largest grocery chain, recently announced plans to remove sweets and chocolates from all checkouts across all of its Irish stores. The change will be fully implemented by the end of the year across all 146 stores and is a Tesco init... View More
adidas Partners with bluesign, Commits to Additional Best Practices in Chemical Management
Today, the adidas Group announced a strategic partnership with bluesign technologies to further drive sustainable solutions in the Group’s global supply chain.bluesign technologies is the well-established world leading provider of assessment tools ... View More
Ford and Heinz Collaborate on 'Tom-auto'-Based Materials for Car Parts
When most people think of ketchup and cars (if they do at all), they’re probably just hoping to not spill any while they’re driving. But researchers at Ford and Heinz have something much cooler in mind — the companies announced today they are i... View More
Groups call on Walmart, P&G, Coke to Back Proven Recycling Approaches, Not Closed Loop Fund
Today, a group of public interest organizations called on Walmart and the eight other companies involved in the recently launched $100M “Closed Loop Recycling” loan fund, to instead support proven policies to boost recycling, such as extended pro... View More
PDP, Trucost Offer Sneak Preview of Groundbreaking 'Valuing Plastic' Report at #SB14sd
On the evening of June 5, an advanced copy of the Executive Summary of Valuing Plastic: The Business Case for Measuring, Managing and Disclosing Plastic Use in the Consumer Goods Industry will be shared with the Sustainable Brands community during SB... View More
#SB14sd: PRé Offering Free Sustainability Metrics Assessments for Innovative, Sustainable Startups
PRé has long been the metrics solutions partner for first-movers in a variety of industries aiming to create business value from sustainable products. Perhaps best known for its industry-standard SimaPro LCA software, PRé profoundly believes in the... View More
#SB14sd: Aspirationals Vote Coke, Microsoft, Tata, Nestlé World’s Most Responsible Companies
Coca-Cola, Microsoft, Samsung, Tata, Unilever and Nestlé top the list of the world’s most responsible companies, based on a new global survey of Aspirational consumers by BBMG and GlobeScan released today at the Sustainable Brands 2014 Conference.... View More
adidas Addresses Allegations of Toxic World Cup Gear; Greenpeace Shoots Back
Last week, Greenpeace Germany released a report indicting adidas, Nike and Puma for producing gear for the upcoming 2014 FIFA World Cup in Brazil that contains hazardous chemicals. The watchdog group unveiled the results after testing 33 items includ... View More
Investors Press Mondelez International to Switch to Recyclable Packaging
Last week, shareholder advocacy organization As You Sow (AYS), along with shareholders representing $11.8 billion worth of shares, presented a proposal to Mondelez International asking that the company make the switch to recyclable packaging.The reso... View More
A Record 7 Black Pencils Reward Creativity for Social Good at 52nd D&AD Professional Awards
The juries at the 52nd D&AD Professional Awards last night at Battersea Evolution in London gave out the highest-ever number of Black Pencils ever awarded to a host of projects representing socially progressive, ethical and innovative advertising... View More
Greenpeace Chastising Brands for Toxic World Cup Gear
With less than a month to go before the 2014 FIFA World Cup in Brazil, Greenpeace Germany has released a new report indicting adidas, Nike and Puma for producing soccer gear with hazardous chemicals after testing 33 items including boots, goalkeeper ... View More
NGOs: PepsiCo's New Palm Oil Commitment Is Major Improvement, But Other Companies Are Doing More
Last week, PepsiCo became the latest in a recent string of consumer packaged goods (CPG) giants — including Colgate-Palmolive, General Mills, Kellogg and Procter & Gamble — to announce a new “zero deforestation” palm oil sourcing commitme... View More
Shelton Continues to Drive Changes in Behaviors, Attitudes Around Energy Efficiency
Shelton Group, known for its 2011 “Wasting Water Is Weird” campaign, has set its sights on helping consumers understand and improve energy efficiency in the home through a series of campaigns, partnerships and interactive tools. We spoke with CEO... View More
McDonald's USA Introduces 'Happy,' Who Will Hopefully Encourage Kids to Eat Healthier
McDonald’s USA announced this week it is offering new incentives for kids to eat healthier – with the addition of yogurt as a new side option for Happy Meals and the unveiling of “Happy,” the company’s new Happy Meal brand ambassador.McDona... View More
Dell Making Good on 'Legacy of Good' Plan with Carbon-Negative Packaging, Closed-Loop Plastics
On Tuesday, Dell announced new sustainability initiatives that CEO Michael Dell called “the next milestone” in Dell’s 2020 Legacy of Good plan. ... View More
Lignin Poised to Become Renewable Alternative to Petrochemical Feedstocks
Lignin, a by-product of the wood-pulping industry, is an organic substance binding the cells, fibers and vessels in wood. Between 40 and 50 million tons are produced worldwide per year; while some is being used for low- and medium-value applications ... View More
Tom's of Maine Highlights Achievements, New Goals, Other 'Goodness' in New Report
The second edition of the Tom’s of Maine Goodness Report, released today, shines a light on the company’s approach to its ingredients, packaging, waste, water, energy, community and employees. The new report shows progress against 11 key goals an... View More
Havas: 'Smarter' Consumers Will Significantly Alter Economic Models and the Role of Brands
As the sharing economy continues to gain momentum worldwide, new research out this week from Havas Worldwide, that depicts a global population in search of a better way of living and consuming, shouldn’t come as much surprise.70 percent of the 10,5... View More
