Jennifer Elks

Managing Editor
Sustainable Brands

Jennifer Elks is tagged in 377 stories. Page 7 of 19.
Rivals ConAgra, P&G Join Forces to Help End Child Hunger in America
Rivals ConAgra, P&G Join Forces to Help End Child Hunger in America

Collaboration / Longtime rivals ConAgra Foods and Procter & Gamble have teamed up to help Feeding America tackle the ongoing issue of childhood hunger in the US with the 2014 Child Hunger Ends Here campaign, through which the companies hope to help donate up to 7 million meals to the more than 20 percent of children across the country that are food insecure. - 8 years ago

LAUNCH Nordic Enlists IKEA, Novozymes in Quest for Sustainable Materials
LAUNCH Nordic Enlists IKEA, Novozymes in Quest for Sustainable Materials

Chemistry, Materials & Packaging / LAUNCH — the strategic collaboration between NASA, NIKE, Inc., the US Department of State and the US Agency for International Development (USAID) — announced Friday it has added the expertise of a host of Scandinavian innovators in its continued search for sustainable materials. LAUNCH teamed up with Nordic-based companies IKEA, Novozymes, Kvadrat, Arla and a number of government institutions to announce LAUNCH Nordic, an initial step in taking the LAUNCH process to innovators around the world. - 8 years ago

Rainforest Alliance Reinstates IKEA's FSC Certification
Rainforest Alliance Reinstates IKEA's FSC Certification

Supply Chain / The Rainforest Alliance (RA) announced this week it has lifted the suspension of the Forest Stewardship Council (FSC) certificate of Swedwood Karelia LLC, a subsidiary of IKEA, following an independent appeals committee evaluation of the company’s 2013 annual audit. - 8 years ago

myActions Platform Turning Engagement with Waste, Wildlife Initiatives Into Action
myActions Platform Turning Engagement with Waste, Wildlife Initiatives Into Action

Product, Service & Design Innovation / Engaging people in sustainability remains one of the cause’s biggest challenges – ensuring their behavior reflects their engagement is another. A number of studies have been devoted to bridging the gap between people’s attitudes and their actions, and it remains a conundrum for many organizations on a mission to promote positive behavior.Luckily, tools such as myActions are helping companies not only engage certain groups on the merit of more conscious behaviors but motivate them to follow through. - 8 years ago

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TOMS' New Roasting Company Providing 'Coffee for You, Water for All'
TOMS' New Roasting Company Providing 'Coffee for You, Water for All'

Product, Service & Design Innovation / On Tuesday at SXSW Interactive in Austin, TOMS founder Blake Mycoskie announced the launch of TOMS Roasting Company, and the grand opening of its first location, in Austin.“We’re super excited about it. It allows us to enter a totally new industry and allows us to really work on economic development impact, as well as being able to give water to people around the world — something I’ve been passionate about for a long time,” Mycoskie told USA Today. - 8 years ago

Michelin Asking Brits to Be More Mindful of Their Tire Pressure
Michelin Asking Brits to Be More Mindful of Their Tire Pressure

Behavior Change / According to global tire manufacturer Michelin, British motorists could be spending over £1B a year and needlessly emitting more than 2B tons of CO2 per year due to under-inflated tires.Michelin’s research suggests that three-quarters of Britain’s 31.5 million cars could have under-inflated tires, leading to unnecessary fuel consumption and excess greenhouse gas emissions.As an averagely under-inflated tire results in roughly 3 percent less fuel efficiency, the company says an average driver could be wasting in the region of £65 a year solely due to the increased rolling resistance. Potentially, more than one billion liters of fuel could also be wasted every year because drivers are not checking tire pressures regularly enough. - 8 years ago

New Food and Beverage Industry Group Aims to Boost Packaging Recycling in Scotland
New Food and Beverage Industry Group Aims to Boost Packaging Recycling in Scotland

Chemistry, Materials & Packaging / A group of food, beverage and packaging giants has come together to collaborate with the Scottish government to help boost packaging recycling and provide partnership support for waste reduction and anti-littering programs. The Packaging Recycling Group Scotland (PRGS) aims to assist Scotland in raising recycling awareness while increasing recycling rates and quality. Supporters include Coca-Cola Enterprises, TetraPak, Britvic, Red Bull and the British Plastics Foundation. - 8 years ago

On Top of Everything Else, Palm Oil Production Creating Methane-Rich Wastewater
On Top of Everything Else, Palm Oil Production Creating Methane-Rich Wastewater

Waste Not / The fact that palm oil production — as the biggest driver of deforestation in Southeast Asia and parts of Africa and South America — is responsible for the rampant release of carbon emissions and the destruction of vital habitats for endangered species such as orangutans and the Sumatran tiger is more than enough cause to drive NGOs into action against the culprits. But now researchers at the University of Colorado Boulder (CUB) have discovered yet another reason to be concerned about palm oil’s environmental impact. - 8 years ago

Offsetters Partners with CDP to Expand Carbon Management for Its Clients
Offsetters Partners with CDP to Expand Carbon Management for Its Clients

Press Release / VANCOUVER, Feb. 26, 2014 /CNW/ - CDP, an international, not-for-profit organization providing the only global system for companies and cities to measure, disclose, manage and share vital environmental information, has signed on Offsetters as a CDP Accredited Consultancy Partner.Currently the only Canadian consultancy partner of the CDP, Offsetters can now provide its clients added value through CDP's international measurement and guidance. CDP consultancy partners demonstrate a commitment to working with CDP to encourage high-quality disclosure of climate change-related data from global corporations. - 8 years ago

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With GAR's Commitment, Over Half of World's Palm Oil Could Now Be Deforestation-Free
With GAR's Commitment, Over Half of World's Palm Oil Could Now Be Deforestation-Free

Behavior Change / Singapore-based palm oil trader Golden Agri Resources (GAR) announced Friday it will extend its forest conservation policy across all of its third-party suppliers — pledging that all palm oil it produces, sources and trades will now be deforestation-free. GAR’s commitment, combined with the similarly sweeping commitment made by the world’s largest palm oil trader, Wilmar International, in December, means that over half of the world's palm oil is now covered by zero-deforestation pledges. - 8 years ago

New Report Maps Size, Scope, Disruptive Potential of Sharing Economy
New Report Maps Size, Scope, Disruptive Potential of Sharing Economy

The Next Economy / Crowd Companies, a brand council primarily focusing on the collaborative economy movement, and Vision Critical, a consultancy that specializes in helping companies glean pertinent stakeholders insights, have partnered on a new report, Sharing Is the New Buying: How to Win in the Collaborative Economy, which for the first time maps the size and characteristics of the movement. - 8 years ago

Long John Silver's Sustainable Fish Campaign Not a Fish Tale After All
Long John Silver's Sustainable Fish Campaign Not a Fish Tale After All

Marketing and Comms / As part of a recent brand relaunch, Long John Silver's (LJS) — the largest seafood restaurant chain in the US — is on a mission to get more US consumers to "Think Fish." - 8 years ago

First Lady Proposes Canning Junk Food Marketing in Schools, Unveils Updated Nutrition Labels
First Lady Proposes Canning Junk Food Marketing in Schools, Unveils Updated Nutrition Labels

Marketing and Comms / It’s been a busy week for Michelle Obama, as the First Lady unveiled proposals that would change the way we learn about food — both bold moves that would involve sweeping changes that would prove “a big deal” if implemented. - 8 years ago

Greenpeace to P&G: Enough with the 'Dirty' Palm Oil
Greenpeace to P&G: Enough with the 'Dirty' Palm Oil

Behavior Change / Greenpeace launched another massive campaign this week, this time demanding Procter & Gamble end its role in rainforest destruction through its careless sourcing of palm oil. - 8 years ago

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FSC Suspends IKEA's Certification After Discovering Use of Old-Growth Forests in Russia
FSC Suspends IKEA's Certification After Discovering Use of Old-Growth Forests in Russia

Supply Chain / While Ikea has been leading the charge in its use of sustainably sourced cotton and promotion of LED lighting, it apparently should pay closer attention to its wood sourcing — the company recently got a slap on the wrist from the Forest Stewardship Council (FSC), which suspended IKEA’s certification after discovering that the Swedish furniture giant’s subsidiary, Swedwood, has been cutting 600-year-old trees in Karelia, Russia, near the border of Finland. - 8 years ago

7UP-Project 7 Partnership Encouraging Soda Drinkers to 'Make Your Bottle Count'
7UP-Project 7 Partnership Encouraging Soda Drinkers to 'Make Your Bottle Count'

Collaboration / Project 7, a mission-driven company that donates proceeds from the sale of its products (including bottled water, gum, mints and coffee) to one of seven social and environmental causes, has rather appropriately teamed up with 7UP® for a campaign to “make every bottle count.” - 8 years ago

LEGO Seeking Sustainable Alternative to Its Trademark Brick Material
LEGO Seeking Sustainable Alternative to Its Trademark Brick Material

Chemistry, Materials & Packaging / LEGO told Plastics News this week that it is looking for a sustainable alternative to Acrylonitrile Butadiene Styrene (ABS), the plastic resin used in its signature bricks, by 2030.LEGO’s senior project manager Allan Rasmussen told PN that, not only must the selected material be able to meet the same characteristics as the original locking building blocks, the new bricks must also blend seamlessly with previous generations of bricks already in use. - 8 years ago

adidas, M&S, IKEA Among Brands Making Great Strides to Source Slave-Free Cotton
adidas, M&S, IKEA Among Brands Making Great Strides to Source Slave-Free Cotton

Supply Chain / The Responsible Sourcing Network (RSN), a nonprofit dedicated to ending human rights abuses associated with the raw materials found in everyday products, today released a new report, Cotton Sourcing Snapshot: A Survey of Corporate Practices to End Forced Labor. The report includes survey results and ratings of 49 companies in the apparel and home goods industries reflecting steps companies are taking to identify risks and establish procedures to prevent cotton from Uzbekistan picked with forced labor from entering their supply chains. - 8 years ago

WWF, Mondi Group Partner to Increase Environmental Stewardship in Paper Industry
WWF, Mondi Group Partner to Increase Environmental Stewardship in Paper Industry

Collaboration / WWF and international paper and packaging conglomerate Mondi Group announced Wednesday that they have formed a three-year strategic partnership aimed at increasing environmental stewardship in the packaging and paper sectors.The project will see the two parties focusing on minimizing the impacts of Mondi’s operations on forests, climate and water, and fostering sustainable practices in the industry. WWF says the partnership, which links one of the largest packaging, pulp and paper producers in the world with the world’s largest conservation organization, sends a strong signal that prioritizing environmental sustainability makes good business sense. - 8 years ago

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Long John Silver's Touting Its Fish as Sustainable Dining Option; Will Its Claims Hold Water?
Long John Silver's Touting Its Fish as Sustainable Dining Option; Will Its Claims Hold Water?

Marketing and Comms / As part of a massive brand relaunch, seafood quick-service restaurant chain Long John Silver's (LJS) is on a mission to get more US consumers to "Think Fish."The new campaign promotes seafood as a dining option that’s healthy for people and for the world at large: Two new TV spots point out advantages of fish over meats such as beef and pork, while a third, called "Final frontier," shows cows confined on a farm while a narrator asks, "Anyone ever heard of free range? Get your next meal from the real frontier — fish sustainably harvested from the wildest place on earth." - 8 years ago

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