New research released last week by the World Federation of Advertisers (WFA) and Edelman shows global marketers overwhelmingly agree that "purpose" will be increasingly important to building brands in the future. ... View More
Last week marked the official launch of an innovative initiative supported by Ecover, maker of non-toxic cleaning products, and Closed Loop Recycling (CLR), a UK operation that takes discarded soda and water bottles made from polyethylene terephthala... View More
As part of its goal of becoming the world’s most environmentally sustainable carmaker by 2018, Volkswagen announced Friday that it will join Daimler and BMW in developing CO2 technology as a more climate-friendly refrigerant for its automotive air-... View More
The Ethical Markets Green Transition Scoreboard® (GTS), which tracks private investments growing the green economy worldwide since 2007, found $4.1 trillion invested or committed as of Q4 2012, promising long strides away from the fossil-fueled Indu... View More
A BioViper™ biological pretreatment system by wastewater treatment systems provider Baswood Corporation is now operating at the Dr Pepper Snapple (DPS) Group’s Houston bottling plant, Baswood announced on Tuesday. ... View More
Salesforce, a company that pioneered and helped define the cloud computing market, announced yesterday a goal of becoming fully powered by renewable energy. ... View More
Today, the Ecosystem Markets Task Force (EMTF), an independent task force aimed at finding new opportunities for UK businesses to drive green economic growth, released its Final Report stating the opportunities available for businesses that properly ... View More
Shell released new scenarios last week that explore two possible futures with dramatically different implications for society and the world’s energy system. One scenario sees cleaner-burning natural gas becoming the most important energy source glo... View More
Environmental concerns among citizens around the world have been falling since 2009 and have now reached twenty-year lows, according to a multi-country GlobeScan poll. ... View More
The Climate Reality Project and communications agency Arnold Worldwide announced on Thursday the global launch of Reality Drop, an innovative social media tool that educates users about the reality of climate change and uses modern gaming techniques ... View More
EcoScraps, a provider of organic, chemical- and manure-free lawn and garden products, today announced that its 100 percent organic potting soil is now available at more than 1,700 Target stores nationwide. This marks the first time that EcoScraps wil... View More
In 2012, EPA’s Responsible Appliance Disposal (RAD) program celebrated six years and 50 partners. EPA launched the RAD program in 2006 as a voluntary partnership program to help protect the ozone layer and climate system. In its first year, RAD par... View More
A new iPhone app offers users increased insight into corporate behavior. With BizVizz, launched February 4, users can snap a picture of a brand’s logo to get a simple screengraphic that instantly displays financial data about the corporation. How m... View More
Calling all innovators and creatives! During April 2013, Sustainable Brands will be publishing a new “Issues in Focus” editorial package highlighting the most effective and engaging examples of sustainability communications. ... View More
Calling all innovators and implementers! In March 2013, Sustainable Brands will launch a new “Issues in Focus” editorial package, including daily features, interviews and case studies on the circular economy as a driver of business model innovati... View More
Companies reporting a profit from their sustainability efforts rose 23 percent last year, to 37 percent of the total, according to a new global study called The Innovation Bottom Line, released yesterday by the MIT Sloan Management Review (MIT SMR) a... View More
The Ellen MacArthur Foundation today launched the Circular Economy 100 (CE100), a three-year program aimed at bringing together a network of 100 leading companies globally to facilitate development and commitment to new circular economy projects. The... View More
Is there such a thing as sustainable consumption? A new study by BBMG, GlobeScan and SustainAbility finds that a majority of consumers across six international markets are seeking to reconcile their desire for shopping and style with responsibility t... View More
The Center for Resource Solutions (CRS) announced Wednesday that Kendall-Jackson and parent company Jackson Family Wines, based in Santa Rosa, CA, have joined Green-e® Marketplace after purchasing 36,000 megawatt-hours of Green‑e Energy-Certified ... View More
Organic standards outline specific criteria for the growing and processing of organic agricultural products related to environmental safety. But at this time they do not include provisions guaranteeing strong labor safeguards. ... View More