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Jennifer Elks

Managing Editor

Jennifer Elks is tagged in 448 stories. Page 22 of 23.
New Research Suggests Marketers Underestimate Consumer Interest in CSR
New Research Suggests Marketers Underestimate Consumer Interest in CSR

Marketing and Comms / New research released last week by the World Federation of Advertisers (WFA) and Edelman shows global marketers overwhelmingly agree that "purpose" will be increasingly important to building brands in the future. - 10 years ago

Ecover Developing New Type of Recycled Plastic from Recovered Marine Waste
Ecover Developing New Type of Recycled Plastic from Recovered Marine Waste

Waste Not / Last week marked the official launch of an innovative initiative supported by Ecover, maker of non-toxic cleaning products, and Closed Loop Recycling (CLR), a UK operation that takes discarded soda and water bottles made from polyethylene terephthalate (PET) and milk bottles made from high-density polyethylene (HDPE) and recycles them back into food-grade plastic for use in new packaging (rHDPE). The collaboration will use waste plastic collected from the seas around the UK by EU fishermen and recycled at Closed Loop’s Dagenham facility for reuse in new packaging. - 10 years ago

Automakers Developing CO2-Based Refrigerant for More Climate-Friendly Air-Conditioning
Automakers Developing CO2-Based Refrigerant for More Climate-Friendly Air-Conditioning

Cleantech / As part of its goal of becoming the world’s most environmentally sustainable carmaker by 2018, Volkswagen announced Friday that it will join Daimler and BMW in developing CO2 technology as a more climate-friendly refrigerant for its automotive air-conditioning systems.CO2 as a refrigerant — also known as R744 — is a naturally occurring gas with lower greenhouse gas effects than conventional refrigerants, and is ideal for use in specially designed automotive air-conditioning systems. The German automaker says the technology will be rolled out progressively over its entire vehicle fleet. - 10 years ago

2013 Green Transition Scoreboard® Uncovers Over $4.1T in Private Green Investments
2013 Green Transition Scoreboard® Uncovers Over $4.1T in Private Green Investments

Finance & Investment / The Ethical Markets Green Transition Scoreboard® (GTS), which tracks private investments growing the green economy worldwide since 2007, found $4.1 trillion invested or committed as of Q4 2012, promising long strides away from the fossil-fueled Industrial Era in 2013. - 10 years ago

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Dr Pepper Snapple Installs Bio-Wastewater Treatment System at Houston Bottling Plant
Dr Pepper Snapple Installs Bio-Wastewater Treatment System at Houston Bottling Plant

Waste Not / A BioViper™ biological pretreatment system by wastewater treatment systems provider Baswood Corporation is now operating at the Dr Pepper Snapple (DPS) Group’s Houston bottling plant, Baswood announced on Tuesday. - 10 years ago

Salesforce Announces Commitment to a Cloud Powered by 100% Renewable Energy
Salesforce Announces Commitment to a Cloud Powered by 100% Renewable Energy

ICT and Big Data / Salesforce, a company that pioneered and helped define the cloud computing market, announced yesterday a goal of becoming fully powered by renewable energy. - 10 years ago

UK Task Force Report Explains Why Businesses, Government Should Prioritize Environmental Preservation
UK Task Force Report Explains Why Businesses, Government Should Prioritize Environmental Preservation

New Metrics / Today, the Ecosystem Markets Task Force (EMTF), an independent task force aimed at finding new opportunities for UK businesses to drive green economic growth, released its Final Report stating the opportunities available for businesses that properly value nature - 10 years ago

Shell’s ‘New Lens Scenarios’ Predict Near-Zero Global Carbon Emissions by 2100
Shell’s ‘New Lens Scenarios’ Predict Near-Zero Global Carbon Emissions by 2100

New Metrics / Shell released new scenarios last week that explore two possible futures with dramatically different implications for society and the world’s energy system. One scenario sees cleaner-burning natural gas becoming the most important energy source globally by the 2030s and early action to limit carbon dioxide emissions. The other sees solar becoming the top source by about 2070, but with slower action to address the threat of climate change.The New Lens Scenarios look at trends in the economy, politics and energy as far ahead as 2100, and underscore the critical role government policies could play in shaping the future. - 10 years ago

Global Poll Shows Consumer Environmental Concerns at an All-Time Low
Global Poll Shows Consumer Environmental Concerns at an All-Time Low

Behavior Change / Environmental concerns among citizens around the world have been falling since 2009 and have now reached twenty-year lows, according to a multi-country GlobeScan poll. - 10 years ago

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Al Gore’s Climate Reality Project Launches Interactive Tool for Rebutting Climate-Change Deniers
Al Gore’s Climate Reality Project Launches Interactive Tool for Rebutting Climate-Change Deniers

Marketing and Comms / The Climate Reality Project and communications agency Arnold Worldwide announced on Thursday the global launch of Reality Drop, an innovative social media tool that educates users about the reality of climate change and uses modern gaming techniques to combat climate-change deniers. - 10 years ago

EcoScraps Potting Soil, Made from Grocers' Produce Waste, Now Available Nationwide Through Target
EcoScraps Potting Soil, Made from Grocers' Produce Waste, Now Available Nationwide Through Target

Waste Not / EcoScraps, a provider of organic, chemical- and manure-free lawn and garden products, today announced that its 100 percent organic potting soil is now available at more than 1,700 Target stores nationwide. This marks the first time that EcoScraps will appear on the shelves of a major retailer at the national level. - 10 years ago

Is Your Brand RAD? Partnering with the EPA’s Responsible Appliance Disposal Program
Is Your Brand RAD? Partnering with the EPA’s Responsible Appliance Disposal Program

Waste Not / In 2012, EPA’s Responsible Appliance Disposal (RAD) program celebrated six years and 50 partners. EPA launched the RAD program in 2006 as a voluntary partnership program to help protect the ozone layer and climate system. In its first year, RAD partnered with nine utilities. - 11 years ago

New iPhone App Increases Corporate Transparency by Sharing Key Financial Data
New iPhone App Increases Corporate Transparency by Sharing Key Financial Data

Finance & Investment / A new iPhone app offers users increased insight into corporate behavior. With BizVizz, launched February 4, users can snap a picture of a brand’s logo to get a simple screengraphic that instantly displays financial data about the corporation. How much tax do they pay? How much money do they get in government in subsidies? - 11 years ago

Communicating Sustainability: How Do We Go From Talking to the Wall to Preaching to the Choir?
Communicating Sustainability: How Do We Go From Talking to the Wall to Preaching to the Choir?

Marketing and Comms / Calling all innovators and creatives! During April 2013, Sustainable Brands will be publishing a new “Issues in Focus” editorial package highlighting the most effective and engaging examples of sustainability communications. - 11 years ago

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How Are Circular Economic Models Driving Innovation and Social Good?
How Are Circular Economic Models Driving Innovation and Social Good?

Product, Service & Design Innovation / Calling all innovators and implementers! In March 2013, Sustainable Brands will launch a new “Issues in Focus” editorial package, including daily features, interviews and case studies on the circular economy as a driver of business model innovation and social good.The Issue in FocusYou can't get a soy latte these days without hearing the words collaborative consumption, the circular economy, crade-to-cradle or the sharing economy. But how are these quasi-utopian concepts becoming real? What implications could they have for the future of business and the economy? - 11 years ago

Study Finds Increased Profits for Companies Embracing Sustainability
Study Finds Increased Profits for Companies Embracing Sustainability

Stakeholder Trends and Insights / Companies reporting a profit from their sustainability efforts rose 23 percent last year, to 37 percent of the total, according to a new global study called The Innovation Bottom Line, released yesterday by the MIT Sloan Management Review (MIT SMR) and The Boston Consulting Group (BCG). - 11 years ago

Ellen MacArthur Foundation Aims To Create $10B of Value by 2015 With New Global Business Alliance
Ellen MacArthur Foundation Aims To Create $10B of Value by 2015 With New Global Business Alliance

Product, Service & Design Innovation / The Ellen MacArthur Foundation today launched the Circular Economy 100 (CE100), a three-year program aimed at bringing together a network of 100 leading companies globally to facilitate development and commitment to new circular economy projects. The CE100 will provide executive education on key themes and emerging trends, share knowledge and new learnings, and identify and develop solutions to common challenges. The objective is that by 2015 participating companies will have triggered circular initiatives that will result in an aggregated economic benefit of $10bn for the businesses involved. - 11 years ago

Aspirational Consumers Unite Style, Sustainability To Shape Market Trends
Aspirational Consumers Unite Style, Sustainability To Shape Market Trends

Product, Service & Design Innovation / Is there such a thing as sustainable consumption? A new study by BBMG, GlobeScan and SustainAbility finds that a majority of consumers across six international markets are seeking to reconcile their desire for shopping and style with responsibility to the environment and society through their purchases. - 11 years ago

Kendall-Jackson Joins Green-e Marketplace with 100% Renewable Energy Commitment
Kendall-Jackson Joins Green-e Marketplace with 100% Renewable Energy Commitment

Product, Service & Design Innovation / The Center for Resource Solutions (CRS) announced Wednesday that Kendall-Jackson and parent company Jackson Family Wines, based in Santa Rosa, CA, have joined Green-e® Marketplace after purchasing 36,000 megawatt-hours of Green‑e Energy-Certified renewable energy certificates from NativeEnergy. The purchase covers 100 percent of the total annual electricity needs for Kendall-Jackson's U.S.-based operations. By participating in Green‑e Marketplace, Kendall-Jackson can now display the Green‑e logo to inform its customers of its commitment to clean, renewable energy. - 11 years ago

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Sustainable Food Trade Association Announces Organic Labor Code of Conduct
Sustainable Food Trade Association Announces Organic Labor Code of Conduct

Supply Chain / Organic standards outline specific criteria for the growing and processing of organic agricultural products related to environmental safety. But at this time they do not include provisions guaranteeing strong labor safeguards. - 11 years ago