EPR in Practice:
How HelloFresh Navigates Packaging Regulation

EPR in Practice: How HelloFresh Navigates Packaging Regulation
Thursday, October 29, 2026
2:00pm EDT / 11:00am PDT / 7:00pm BST / 8:00pm CEST
Sponsored By
RLG
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Join Katie Homa, Associate Director of Global Sustainability at HelloFresh, and Melanie Weitzel from RLG by Reconomy for a practical conversation on what it takes to build and scale a successful packaging sustainability and EPR compliance strategy.

This session will explore how sustainability teams can use packaging data, cross-functional collaboration, and strategic planning to reduce risk, improve decision-making, and develop long-term business value.

Attendees will hear firsthand experiences from HelloFresh dealing with sustainable packaging strategy, food waste reduction, sustainable sourcing, packaging lightweighting, and shifts toward paper-based solutions while maintaining ingredient quality and safety.

Key takeaways for producers:

  • Learn how producers are using packaging data and strategic planning to navigate EPR requirements, reduce risk, and make better business decisions.
  • Understand how cross-functional collaboration improves packaging sustainability initiatives and implementation.
  • Gain practical insights into balancing packaging sustainability goals with cost, operational needs, product quality, and safety.

Can’t join in real time? Register anyway and we’ll send you the recording!

Speakers

Katie Homa
Associate Director, Sustainability
HelloFresh

Melanie Weitzel
Senior Account Manager
RLG

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