Jennifer Elks
Managing Editor
Sustainable Brands
New Research Suggests Marketers Underestimate Consumer Interest in CSR
Marketing and Comms / New research released last week by the World Federation of Advertisers (WFA) and Edelman shows global marketers overwhelmingly agree that "purpose" will be increasingly important to building brands in the future. - 10 years ago
Ecover Developing New Type of Recycled Plastic from Recovered Marine Waste
Waste Not / Last week marked the official launch of an innovative initiative supported by Ecover, maker of non-toxic cleaning products, and Closed Loop Recycling (CLR), a UK operation that takes discarded soda and water bottles made from polyethylene terephthalate (PET) and milk bottles made from high-density polyethylene (HDPE) and recycles them back into food-grade plastic for use in new packaging (rHDPE). The collaboration will use waste plastic collected from the seas around the UK by EU fishermen and recycled at Closed Loop’s Dagenham facility for reuse in new packaging. - 10 years ago
Dr Pepper Snapple Installs Bio-Wastewater Treatment System at Houston Bottling Plant
Waste Not / A BioViper™ biological pretreatment system by wastewater treatment systems provider Baswood Corporation is now operating at the Dr Pepper Snapple (DPS) Group’s Houston bottling plant, Baswood announced on Tuesday. - 10 years ago
UK Task Force Report Explains Why Businesses, Government Should Prioritize Environmental Preservation
New Metrics / Today, the Ecosystem Markets Task Force (EMTF), an independent task force aimed at finding new opportunities for UK businesses to drive green economic growth, released its Final Report stating the opportunities available for businesses that properly value nature - 10 years ago
Shell’s ‘New Lens Scenarios’ Predict Near-Zero Global Carbon Emissions by 2100
New Metrics / Shell released new scenarios last week that explore two possible futures with dramatically different implications for society and the world’s energy system. One scenario sees cleaner-burning natural gas becoming the most important energy source globally by the 2030s and early action to limit carbon dioxide emissions. The other sees solar becoming the top source by about 2070, but with slower action to address the threat of climate change.The New Lens Scenarios look at trends in the economy, politics and energy as far ahead as 2100, and underscore the critical role government policies could play in shaping the future. - 10 years ago
Al Gore’s Climate Reality Project Launches Interactive Tool for Rebutting Climate-Change Deniers
Marketing and Comms / The Climate Reality Project and communications agency Arnold Worldwide announced on Thursday the global launch of Reality Drop, an innovative social media tool that educates users about the reality of climate change and uses modern gaming techniques to combat climate-change deniers. - 10 years ago
EcoScraps Potting Soil, Made from Grocers' Produce Waste, Now Available Nationwide Through Target
Waste Not / EcoScraps, a provider of organic, chemical- and manure-free lawn and garden products, today announced that its 100 percent organic potting soil is now available at more than 1,700 Target stores nationwide. This marks the first time that EcoScraps will appear on the shelves of a major retailer at the national level. - 10 years ago
Is Your Brand RAD? Partnering with the EPA’s Responsible Appliance Disposal Program
Waste Not / In 2012, EPA’s Responsible Appliance Disposal (RAD) program celebrated six years and 50 partners. EPA launched the RAD program in 2006 as a voluntary partnership program to help protect the ozone layer and climate system. In its first year, RAD partnered with nine utilities. - 10 years ago
Communicating Sustainability: How Do We Go From Talking to the Wall to Preaching to the Choir?
Marketing and Comms / Calling all innovators and creatives! During April 2013, Sustainable Brands will be publishing a new “Issues in Focus” editorial package highlighting the most effective and engaging examples of sustainability communications. - 10 years ago
How Are Circular Economic Models Driving Innovation and Social Good?
Product, Service & Design Innovation / Calling all innovators and implementers! In March 2013, Sustainable Brands will launch a new “Issues in Focus” editorial package, including daily features, interviews and case studies on the circular economy as a driver of business model innovation and social good.The Issue in FocusYou can't get a soy latte these days without hearing the words collaborative consumption, the circular economy, crade-to-cradle or the sharing economy. But how are these quasi-utopian concepts becoming real? What implications could they have for the future of business and the economy? - 10 years ago
Ellen MacArthur Foundation Aims To Create $10B of Value by 2015 With New Global Business Alliance
Product, Service & Design Innovation / The Ellen MacArthur Foundation today launched the Circular Economy 100 (CE100), a three-year program aimed at bringing together a network of 100 leading companies globally to facilitate development and commitment to new circular economy projects. The CE100 will provide executive education on key themes and emerging trends, share knowledge and new learnings, and identify and develop solutions to common challenges. The objective is that by 2015 participating companies will have triggered circular initiatives that will result in an aggregated economic benefit of $10bn for the businesses involved. - 10 years ago
Aspirational Consumers Unite Style, Sustainability To Shape Market Trends
Product, Service & Design Innovation / Is there such a thing as sustainable consumption? A new study by BBMG, GlobeScan and SustainAbility finds that a majority of consumers across six international markets are seeking to reconcile their desire for shopping and style with responsibility to the environment and society through their purchases. - 10 years ago
Kendall-Jackson Joins Green-e Marketplace with 100% Renewable Energy Commitment
Product, Service & Design Innovation / The Center for Resource Solutions (CRS) announced Wednesday that Kendall-Jackson and parent company Jackson Family Wines, based in Santa Rosa, CA, have joined Green-e® Marketplace after purchasing 36,000 megawatt-hours of Green‑e Energy-Certified renewable energy certificates from NativeEnergy. The purchase covers 100 percent of the total annual electricity needs for Kendall-Jackson's U.S.-based operations. By participating in Green‑e Marketplace, Kendall-Jackson can now display the Green‑e logo to inform its customers of its commitment to clean, renewable energy. - 10 years ago
Waste-Haters Unite! 'We Hate To Waste' a Strategic Resource for Consumers and Brands Alike
Waste Not / As a seasoned green marketing professional (she literally wrote the books on it), Jacquie Ottman has made a name for herself working with companies to develop and market sustainable products sustainably. - 10 years ago
Waste Not: Today's Most Innovative Approaches to Achieving Net Positivity
Waste Not / Calling all innovators and implementers! Beginning in February 2013, Sustainable Brands will be publishing a new “Issues in Focus” editorial package, including daily features, interviews and case studies on how businesses are “Striving for Net Positivity.”The Issue in FocusIn nature, we do not critique abundance; rather, we celebrate it. Every by-product of every organism is used for the next process of life. Nothing is wasted — “waste” equals food. - 10 years ago
New Benefit to "World's Best Cheddar": Cabot Creamery Cooperative Achieves B Corp Certification
Press Release / Cabot, Vt. (August 27, 2012) – Cabot Creamery is the first dairy cooperative to achieve B Corporation Certification, a validation of its attention to environmental and social impacts on stakeholders. - 10 years ago
BASF, Cargill and Novozymes Target Commercial Bio-Based Acrylic Acid Process
Press Release / LUDWIGSHAFEN, GERMANY- MINNEAPOLIS, MINNESOTA - COPENHAGEN, DENMARK, August 17, 2012 - BASF, Cargill and Novozymes have signed an agreement to develop technologies to produce acrylic acid from renewable raw materials. - 10 years ago