Jennifer Elks

Managing Editor
Sustainable Brands

Jennifer Elks is tagged in 377 stories. Page 8 of 19.
Kellogg Commits to Fully Traceable Palm Oil by End of 2015
Kellogg Commits to Fully Traceable Palm Oil by End of 2015

Behavior Change / Kellogg Company has announced a commitment to work with its global palm oil suppliers to source fully traceable palm oil, “produced in a manner that's environmentally responsible, socially beneficial, and economically viable.”To do so, Kellogg is working through its supply chain — from suppliers to processors to growers — to ensure that its palm oil is sourced from plantations that uphold the company's commitment to protect forests and peat lands, as well as human and community rights. - 8 years ago

Greenpeace Targeting 'Little Monsters' in Luxury Brands at Milan Fashion Week
Greenpeace Targeting 'Little Monsters' in Luxury Brands at Milan Fashion Week

Behavior Change / Greenpeace certainly is on a roll, counting two major successes in as many weeks with commitments from fashion brand Burberry and retailer Primark to eliminate toxic chemicals from all of their products and production processes by 2020. - 8 years ago

Tea Industry Leaders Aiming to Make World’s Favorite Beverage a 'Hero Crop'
Tea Industry Leaders Aiming to Make World’s Favorite Beverage a 'Hero Crop'

Collaboration / Every cup of tea you drink should help better the lives of the people who produce it, improve the environment where it is grown, and contribute to a thriving global industry, according to a new report from some of sector’s biggest players, launched today by global sustainability nonprofit Forum for the Future.Unilever, Yorkshire Tea, Tata Global Beverages and James Finlay are among members of the Tea 2030 partnership calling for the sector to find legal ways to collaborate — whilst continuing to compete vigorously — to turn tea from a standard commodity into a “hero crop,“ which benefits the millions who work in all parts of the industry as well as the wider environment and economy. - 8 years ago

4,000 Endangered Species Condoms Headed to Most Romantic US Cities for Valentine's Day
4,000 Endangered Species Condoms Headed to Most Romantic US Cities for Valentine's Day

Marketing and Comms / The Center for Biological Diversity, a nonprofit conservation organization based in the US, will take full advantage of the love in the air this Valentine’s Day by disseminating 4,000 free Endangered Species Condoms to eight of the most romantic getaway cities in North America. From Bar Harbor, Maine, to Santa Fe, N.M., the condoms will be given away by volunteers to playfully raise awareness about how runaway human population growth is affecting endangered species around the globe. - 8 years ago

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IKEA Solar Lighting Campaign Seeks to Brighten Lives of Refugees in UN Camps
IKEA Solar Lighting Campaign Seeks to Brighten Lives of Refugees in UN Camps

Collaboration / The IKEA Foundation has launched a two-month campaign to raise funds to provide solar-powered lighting and other renewable energy technologies to UN refugee camps run through the sale of light bulbs in its stores around the world.For every LEDARE model LED bulb sold at IKEA from February 3 until March 29, the IKEA Foundation will donate €1 to the UN High Commissioner for Refugees (UNHCR). - 8 years ago

Caesars Entertainment First to Sign On to EPA's WaterSense H2Otel Challenge
Caesars Entertainment First to Sign On to EPA's WaterSense H2Otel Challenge

Behavior Change / Last week, the US Environmental Protection Agency (EPA) announced the launch of the WaterSense H2Otel Challenge to encourage hotels to use best management practices that will save water and money, while reducing greenhouse gas (GHG) emissions that contribute to climate change. - 8 years ago

Yerdle Becomes First Nationwide Sharing Retailer with New, Low-Cost Shipping Option
Yerdle Becomes First Nationwide Sharing Retailer with New, Low-Cost Shipping Option

Product, Service & Design Innovation / Yerdle, the online marketplace where shoppers in the greater San Francisco and New York City areas can give and get things for free, today becomes available across the country by providing low-cost, flat rate shipping for $2-4 nationwide. Yerdle has also updated its iPhone app to offer enhanced discovery browsing, a re-designed home screen, a new social “activity feed,” and a simplified shopping cart. - 8 years ago

Pharrell Williams, G-Star Announce Denim Collection Made from Recycled Marine Plastic
Pharrell Williams, G-Star Announce Denim Collection Made from Recycled Marine Plastic

Waste Not / Music producer and entrepreneur Pharrell Williams announced last weekend at New York Fashion Week a new partnership with denim label G-Star Raw to create a line of jeans made with plastic collected from the oceans. "The oceans need us now," Williams said as he announced the collaboration between G-Star and his textile company, Bionic Yarn, which Williams co-founded in 2010 to produce fabric from recycled plastic. The new collection, "Raw for the Oceans," which will be the first denim collection to incorporate marine plastic, will debut in stores and online on August 15. - 8 years ago

Primark Joins Host of Fashion Brands, Retailers Committing to Detox
Primark Joins Host of Fashion Brands, Retailers Committing to Detox

Supply Chain / Irish retail giant Primark, which operates across the UK and across Western Europe, today joined the growing number of brands committing to eliminate all hazardous chemicals from its supply chain as part of Greenpeace’s global Detox campaign. - 8 years ago

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Subway Eliminating Controversial Compound from Its Bread Dough
Subway Eliminating Controversial Compound from Its Bread Dough

Behavior Change / Subway announced late last week that it is removing a curious ingredient from its bread — a compound known as azodicarbonamide (or E927), whose other common uses include increasing the elasticity of items such as shoe soles and yoga mats, according to CNN. Though Subway insists the compound is safe and it is commonly added to all types of breads, the company’s decision to remove it comes after pressure from blogger Vani Hari, otherwise known as “Food Babe,” who started a petition to have Subway eliminate the chemical. - 8 years ago

IKEA Selling Sustainable Consumption in New 'Wonderful Everyday' Campaign
IKEA Selling Sustainable Consumption in New 'Wonderful Everyday' Campaign

Marketing and Comms / IKEA is launching a new marketing campaign in the UK this weekend called “The Wonderful Everyday,” which will explain the brand’s values and sustainability ethos to consumers, according to Marketing Week.The first ads, which launch tomorrow (February 8), mark the Swedish retailer’s first sustainability-focused campaign. Created by Mother, the UK’s largest independent ad agency, the first TV and radio spots will focus on touting energy-saving LEDs as an alternative to incandescent lightbulbs, which IKEA has committed to phasing out by 2016. - 8 years ago

Interface Europe Achieves 90% Carbon Reduction
Interface Europe Achieves 90% Carbon Reduction

Cleantech / Interface announced this week it has reached a series of major sustainability milestones at its European manufacturing facility in Scherpenzeel, The Netherlands. As of January 2014 the plant has been operating with 100 percent renewable energy, using virtually zero water in its manufacturing processes and has attained zero waste to landfill. This is a key achievement for the facility and a significant step forward for the company as it strives towards Mission Zero — Interface’s pledge to eliminate any negative impact it has on the environment by 2020 and by doing so, become a restorative enterprise. - 8 years ago

Canopy Applauds Cutting-Edge LCA of Materials by Tissue Giant Kimberly-Clark
Canopy Applauds Cutting-Edge LCA of Materials by Tissue Giant Kimberly-Clark

Supply Chain / This week, Canadian forest-conservation NGO Canopy commended the world’s largest tissue manufacturer, Kimberly-Clark Corporation — global producer of Kleenex, Huggies, Kotex and dozens of other paper towel, diaper and family-care brands sold worldwide — on the release of a cutting-edge study of the existing and potential raw materials for its products. The comprehensive lifecycle analysis (LCA) was authored by the Georgia Institute of Technology, with Canopy bringing independent expertise to the advisory board. - 8 years ago

Beer Store Recycles More Packaging Than It Sells, Saves Ontarians $40M
Beer Store Recycles More Packaging Than It Sells, Saves Ontarians $40M

Chemistry, Materials & Packaging / The Beer Store, a privately owned chain of retail outlets selling beer and other malt beverages across Ontario, Canada has announced that it has saved the province $40 million in the last year, thanks to its bottle recycling system and the cooperation of many Ontarians. - 9 years ago

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National Council of Chain Restaurants Urges Further Reductions to Corn Ethanol Mandate
National Council of Chain Restaurants Urges Further Reductions to Corn Ethanol Mandate

Cleantech / This week, the National Council of Chain Restaurants (NCCR), which represents just about every US quick-service and table-service chain you can think of, submitted comments to the EPA on its proposal to reduce the levels of corn ethanol mandated under the embattled Renewable Fuel Standard. - 9 years ago

Thai Pulp Company Creating High-Quality Paper from Palm Oil Waste
Thai Pulp Company Creating High-Quality Paper from Palm Oil Waste

Waste Not / Pulp Green Tech Holding (PGT), an R&D-focused company that owns Thai Gorilla Pulp Ltd., announced this week that it has successfully achieved a high-grade paper pulp made from empty palm fruit bunches, which are most often treated as waste material from the palm oil extraction process.The company estimates that roughly 95 percent, or 300 million tons, of this raw material is currently discarded per year.PGT says the process is highly cost-efficient and will enable investors, palm oil producers and paper pulp mills to achieve ROI of over 100% in the first year of operation, assuming the pulp is sold at a price of comparable non-wood materials. - 9 years ago

Burberry Is Latest Apparel Brand to Commit to Eliminate Hazardous Chemicals
Burberry Is Latest Apparel Brand to Commit to Eliminate Hazardous Chemicals

Supply Chain / … Or, as Greenpeace refers to its apparent victory: “How to Detox a fashion brand in 14 days, 6 cities and 10,000 tweets.”British luxury fashion brand Burberry has responded to recent allegations by Greenpeace that some of its clothing contains hazardous chemicals by committing to remove all such substances from its operations by 2020. - 9 years ago

NGOs Weigh In on APRIL's Spotty New Sustainable Forest Management Policy
NGOs Weigh In on APRIL's Spotty New Sustainable Forest Management Policy

Behavior Change / WWF says it is cautiously welcoming a first attempt at a Sustainable Forest Management Policy (SFMP) by Indonesian pulp and paper giant Asia Pacific Resources International Ltd (APRIL), released Tuesday. WWF notes that a commitment to support forest conservation areas equal in size to its plantations sets a new standard for the pulp and paper industry in Indonesia, but is concerned about certain loopholes in the policy, which Greenpeace says is ‘essentially a license to continue forest clearance.’ - 9 years ago

Subway Joins First Lady in Promoting Healthy Food to Kids by 'Powering Playtime with Veggies'
Subway Joins First Lady in Promoting Healthy Food to Kids by 'Powering Playtime with Veggies'

Behavior Change / In the latest in a string of recent efforts to engage children in the joys of healthy eating, First Lady Michelle Obama announced last week that Subway® restaurants has joined the Partnership for a Healthier America (PHA) and Mrs. Obama’s Let’s Move! initiative in a three-year commitment to promote healthier food choices to kids. As part of its commitment, Subway will launch a series of fun, engaging campaigns aimed at increasing fruit and vegetable consumption in children; set and implement new marketing standards to kids; and strengthen its children’s menu offerings, which the chain says are already nutritious. - 9 years ago

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Chipotle's New Comedy Series Spoofs the Evils of Industrial Ag
Chipotle's New Comedy Series Spoofs the Evils of Industrial Ag

Marketing and Comms / This week, Chipotle announced the upcoming premiere of “Farmed and Dangerous,” a new original comedy series that satirically explores the world of industrial agriculture in America. Produced by Chipotle and Piro, a New York-based studio known for its unique work in film and television, the initial four-episode season will air Monday nights on Hulu and Hulu Plus beginning Monday, Feb. 17, 2014. The comedy integrates Chipotle’s values and commitment to serving “Food with Integrity” without any explicit Chipotle branding. - 9 years ago

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