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Jennifer Elks

Managing Editor

Jennifer Elks is tagged in 448 stories. Page 11 of 23.
D&AD's White Pencil Teams Up with TIE to Create New League of 'Social Intrepreneurs'
D&AD's White Pencil Teams Up with TIE to Create New League of 'Social Intrepreneurs'

Collaboration / The D&AD White Pencil, an award that highlights excellent creative ideas with a social purpose — now in its third year — is the world’s top prize for design, advertising or digital work that addresses key social, political or ethical issues.In order to demonstrate its increasing commitment to supporting positive change through creativity, D&AD is now collaborating with The International Exchange (TIE) — a leadership development programme that combines the expertise within agencies and studios with the needs of NGOs to create positive, sustainable change — to offer two TIE placements to this year’s White Pencil nominees. - 10 years ago

New Campaign Encouraging Brits to 'Smart Swap' Healthier Food Criticized for Shortsightedness
New Campaign Encouraging Brits to 'Smart Swap' Healthier Food Criticized for Shortsightedness

Behavior Change / Last week, Public Health England unveiled its latest Change4Life campaign, which this year focuses on getting people throughout England and Wales to “Smart Swap” fatty or sugary foods for healthier alternatives.The campaign recognizes that it’s unrealistic to expect people to immediately switch from chocolate to fruit, for example, so it is hoping to incentivize making smarter food choices by offering participants money-saving vouchers for healthier foods and drinks and in-store offers from partner retailers such as Asda, Co-operative Food, Lidl and Aldi. - 10 years ago

Not Magic, Science: Startup Creating Plastic Out of Thin Air
Not Magic, Science: Startup Creating Plastic Out of Thin Air

Chemistry, Materials & Packaging / We’re hearing more and more often about inventive new ways companies are turning waste into valuable resources — from turning everything from CO2 and methane gases to human and food waste into fuels, and plastic into bacteria-battling “ - 10 years ago

Consumers, Activists Declare Victory as General Mills Commits to Non-GMO Cheerios
Consumers, Activists Declare Victory as General Mills Commits to Non-GMO Cheerios

Marketing and Comms / GMO Inside, a campaign of national non-profit organization Green America, celebrated a victory yesterday after target General Mills announced that its original Cheerios cereal would now be produced without the use of GMOs. - 10 years ago

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IBM's Plastic 'Ninja Polymers' Could Be MRSA Bacteria's First Worthy Opponents
IBM's Plastic 'Ninja Polymers' Could Be MRSA Bacteria's First Worthy Opponents

Chemistry, Materials & Packaging / A team of research scientists at IBM and Singapore’s Institute of Bioengineering and Nanotechnology (IBN) have drawn upon years of expertise in semiconductor technology and material discovery to crack the code for safely destroying the antibiotic-resistant and sometimes-deadly superbug MRSA.IBM says the researchers have made a nanomedicine breakthrough by converting common plastic materials such as polyethylene terephthalate (PET) into non-toxic and biocompatible materials designed to specifically target and attack fungal infections. - 10 years ago

McDonald's Pulls Employee McResource Site After Scrutiny Over Misguided Lifestyle Advice
McDonald's Pulls Employee McResource Site After Scrutiny Over Misguided Lifestyle Advice

Marketing and Comms / As you may remember, McDonald's announced in September a partnership with the Alliance for a Healthier Generation, to increase customers' access to fruit and vegetables and promote these healthier options to help families and children to make informed dining choices. In keeping with this commitment, the fast-food giant attempted to do the same for its employees earlier this month by pointing out the difference between items such as a burger and fries and “healthier options,” apparently missing the irony of the situation. - 10 years ago

Cheese Brine Helping De-Ice Milwaukee Roads, Make Them 'Smell Like Wisconsin'
Cheese Brine Helping De-Ice Milwaukee Roads, Make Them 'Smell Like Wisconsin'

Waste Not / Turns out there’s a use for the often-stinky liquid used to brine cheese — de-icing roads. Milwaukee is using cheese brine, usually a waste by-product of the cheese-making process, to de-ice the city’s dangerously slick roads this winter, according to the New York Times. The city says the brine is a cheaper and more environmentally friendly alternative to rock salt, which can end up polluting waterways. - 10 years ago

Hershey Ups Palm Oil Sustainability Goals, But NGOs Push for More
Hershey Ups Palm Oil Sustainability Goals, But NGOs Push for More

Supply Chain / In addition to achieving its commitment to source 100 percent mass-balanced RSPO (Roundtable on Sustainable Palm Oil)-certified palm oil more than a year ahead of its original 2015 commitment, The Hershey Company announced last week it will also work with its suppliers to achieve 100 percent traceable and sustainably sourced palm oil by the end of 2014. - 10 years ago

Woody Harrelson Using Equity Crowdfunding to Scale Straw Paper Enterprise
Woody Harrelson Using Equity Crowdfunding to Scale Straw Paper Enterprise

Supply Chain / Last week, institutional crowdfunding marketplace Optimize Capital Markets released a call for accredited investors looking to profit by disrupting an environmentally destructive industry while solving a massive waste problem: Optimize’s client, Prairie Paper Ventures, co-founded by actor Woody Harrelson, makes paper from agricultural waste. - 10 years ago

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Kid President Continues to Spread His Infectious Brand of Cheer for the Holidays
Kid President Continues to Spread His Infectious Brand of Cheer for the Holidays

Marketing and Comms / Kid President, whose viral “pep talk” we loved so much we showed it onstage at SB ’13 in June, is back this holiday season with a pertinent question: What if we all gave a gift that made the world a little bit better?The wise young sage, aka 10-year-old Robby Novak, is on a mission this holiday season to make sure we remember what’s important: The perfect gifts include those that spread love, save lives and make the world more awesome. - 10 years ago

Mosaic and Mark Ruffalo Make New Year's Resolution to 'Put Solar on It'
Mosaic and Mark Ruffalo Make New Year's Resolution to 'Put Solar on It'

Marketing and Comms / Mosaic, the first U.S. company to crowdsource investments for solar projects, is kicking off 2014 with a New Year’s Resolution campaign to “Put Solar on It.” The campaign invites anyone to pledge to put solar on a local home, school, place of worship, business or other property on PutSolarOnIt.com. Throughout 2014, Mosaic says it will provide people with the tools and network they need to make their pledge a reality.Oscar-nominated actor Mark Ruffalo is leading the campaign with his pledge to put solar on his children’s school, Stephen Gaynor Elementary, in Manhattan. - 10 years ago

Pantene's 'Be Strong and Shine' Message Empowering Some, But Raising Feminists' Hackles
Pantene's 'Be Strong and Shine' Message Empowering Some, But Raising Feminists' Hackles

Marketing and Comms / A 60-second ad released by Pantene last month in the Philippines called "Be Strong and Shine," which tackles the dichotomy of gender labels, has gone viral far beyond the island country, with more than 5.9 million views and thousands of comments to date from around the world, according to Pantene parent company Procter & Gamble.The video exposes hidden gender double standards in the workplace — a prevalent theme, not just in Filipino culture, where the notion still exists that women should not be too assertive or strong-willed when it comes to getting what they want. But does the connection of the ad’s message to using Pantene products diminish its power? - 10 years ago

Scientists Think Santa's Carbon Footprint Should Earn Him Some Coal in His Stocking
Scientists Think Santa's Carbon Footprint Should Earn Him Some Coal in His Stocking

Marketing and Comms / In an interesting yet ‘bah humbug’ kind of study, a group of scientists at the University of Leeds' School of Earth & Environment got together and calculated that Santa's carbon footprint from delivering Christmas gifts to the UK alone could be as high as 9 tons per stocking — 25 permits more than the average Brit emits in a year. As part of the University's work with Yorkshire-based sustainability charity the United Bank of Carbon (UBC), the academics set out to highlight the possible environmental damage caused not only by Santa's sleigh and eight reindeer but the manufacturing of the presents themselves. - 10 years ago

Over 380 Waitrose, John Lewis Stores to Be Powered by Renewables Through New Deal
Over 380 Waitrose, John Lewis Stores to Be Powered by Renewables Through New Deal

Cleantech / Already leading the charge when it comes to wiping out its food and plastic waste, The John Lewis Partnership has become the latest company to commit to drastically increasing its use of renewable energy. The UK retail giant recently announced a new partnership with SmartestEnergy to supply over 380 of its Waitrose and John Lewis stores with 100 percent clean power. - 10 years ago

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Businesses, NGOs Joining Forces to Build Net Positive Movement
Businesses, NGOs Joining Forces to Build Net Positive Movement

Collaboration / A diverse group of leading UK companies and multinationals including BT, Kingfisher, Coca-Cola Enterprises, SKF, Capgemini and The Crown Estate have teamed up with NGOs Forum for the Future, The Climate Group and WWF-UK to encourage businesses to commit to becoming net positive, by giving back more than they take from the environment and society. - 10 years ago

IBM Reveals 5 Innovations That Will Change Our Lives Within 5 Years
IBM Reveals 5 Innovations That Will Change Our Lives Within 5 Years

ICT and Big Data / Today IBM unveiled its eighth annual "IBM 5 in 5" (#ibm5in5) — a list of innovations that have the potential to change the way people work, live and interact during the next five years, and the tech company’s role in making them a reality. - 10 years ago

Catch Him If You Can: Leonardo DiCaprio Launches Formula E Racing Team
Catch Him If You Can: Leonardo DiCaprio Launches Formula E Racing Team

Actor and environmental activist Leonardo DiCaprio has co-founded a racing team with Gildo Pallanca Pastor, president of Venturi Automobiles, a manufacturer of high-performance electric vehicles (EVs), to participate in the new FIA Formula E, the first international championship for all-electric cars starting in 2014.“The future of our planet depends on our ability to adopt cleaner and energy-efficient vehicles,” DiCaprio said. “Venturi Grand Prix showed a decidedly visionary approach by deciding to create a stable, environment-friendly race and I am proud to participate in this effort.” - 10 years ago

Interface to Use Food Waste to Power Dutch Plant
Interface to Use Food Waste to Power Dutch Plant

Waste Not / Global carpet-tile manufacturer Interface has announced it will switch to using 100 percent renewable gas at its manufacturing plant in Scherpenzeel, The Netherlands, beginning January 1, 2014. The company has signed a contract with sustainable energy supplier Eneco, which will supply the Interface plant with gas produced using certified 'green' waste from the food industry, provided by fish processor A. van de Groep. - 10 years ago

Seventh Gen, Annie’s, Eileen Fisher Among Companies Pushing Congress for Better Chemicals Policy
Seventh Gen, Annie’s, Eileen Fisher Among Companies Pushing Congress for Better Chemicals Policy

Collaboration / A group of the country's leading consumer brands have formed a new coalition to persuade Congress to update the nation's out-of-date and ineffective chemical safety laws. Strong lobbying by other industry groups has given policymakers the impression that business is monolithic in its support for weak legislation. The new coalition, Companies for Safer Chemicals, will make a business argument for strong reforms that support the industry innovating to create safer and cleaner products. - 10 years ago

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Ford Foresees Going Back to Basics as a Top Consumer Trend in 2014
Ford Foresees Going Back to Basics as a Top Consumer Trend in 2014

Marketing and Comms / On Thursday, Ford Motor Company released its second annual trend report for the upcoming year. Among the top 10 predicted global consumer trends on the list: Consumers reevaluating their relationships with technology, balancing the need to be constantly plugged in with a new appreciation for spending quality time offline.Looking Further with Ford 2014 highlights 10 trends for the new year that explore how the technology explosion will affect consumer choices and behaviors. - 10 years ago