Jennifer Elks
Managing Editor
Recyclebank Announces Grant Recipients of 8th Annual Green Schools Program
Recyclebank® — the company that rewards its members with discounts and deals for making more conscious daily actions — today announced the schools selected for its 2014 Green Schools Program. Each year, the program grants money to schools to bri... View More
D&AD's White Pencil Teams Up with TIE to Create New League of 'Social Intrepreneurs'
The D&AD White Pencil, an award that highlights excellent creative ideas with a social purpose — now in its third year — is the world’s top prize for design, advertising or digital work that addresses key social, political or ethical issues... View More
New Campaign Encouraging Brits to 'Smart Swap' Healthier Food Criticized for Shortsightedness
Last week, Public Health England unveiled its latest Change4Life campaign, which this year focuses on getting people throughout England and Wales to “Smart Swap” fatty or sugary foods for healthier alternatives.The campaign recognizes that it’s... View More
Not Magic, Science: Startup Creating Plastic Out of Thin Air
We’re hearing more and more often about inventive new ways companies are turning waste into valuable resources — from turning everything from CO2 and methane gases to human and food waste into fuels, and plastic into bacteria-battling “ ... View More
Consumers, Activists Declare Victory as General Mills Commits to Non-GMO Cheerios
GMO Inside, a campaign of national non-profit organization Green America, celebrated a victory yesterday after target General Mills announced that its original Cheerios cereal would now be produced without the use of GMOs. ... View More
IBM's Plastic 'Ninja Polymers' Could Be MRSA Bacteria's First Worthy Opponents
A team of research scientists at IBM and Singapore’s Institute of Bioengineering and Nanotechnology (IBN) have drawn upon years of expertise in semiconductor technology and material discovery to crack the code for safely destroying the antibiotic-r... View More
McDonald's Pulls Employee McResource Site After Scrutiny Over Misguided Lifestyle Advice
As you may remember, McDonald's announced in September a partnership with the Alliance for a Healthier Generation, to increase customers' access to fruit and vegetables and promote these healthier options to help families and children to make informe... View More
Cheese Brine Helping De-Ice Milwaukee Roads, Make Them 'Smell Like Wisconsin'
Turns out there’s a use for the often-stinky liquid used to brine cheese — de-icing roads. Milwaukee is using cheese brine, usually a waste by-product of the cheese-making process, to de-ice the city’s dangerously slick roads this winter, accor... View More
Hershey Ups Palm Oil Sustainability Goals, But NGOs Push for More
In addition to achieving its commitment to source 100 percent mass-balanced RSPO (Roundtable on Sustainable Palm Oil)-certified palm oil more than a year ahead of its original 2015 commitment, The Hershey Company announced last week it will also work... View More
Woody Harrelson Using Equity Crowdfunding to Scale Straw Paper Enterprise
Last week, institutional crowdfunding marketplace Optimize Capital Markets released a call for accredited investors looking to profit by disrupting an environmentally destructive industry while solving a massive waste problem: Optimize’s client, Pr... View More
Kid President Continues to Spread His Infectious Brand of Cheer for the Holidays
Kid President, whose viral “pep talk” we loved so much we showed it onstage at SB ’13 in June, is back this holiday season with a pertinent question: What if we all gave a gift that made the world a little bit better?The wise young sage, aka 10... View More
Mosaic and Mark Ruffalo Make New Year's Resolution to 'Put Solar on It'
Mosaic, the first U.S. company to crowdsource investments for solar projects, is kicking off 2014 with a New Year’s Resolution campaign to “Put Solar on It.” The campaign invites anyone to pledge to put solar on a local home, school, place of w... View More
Pantene's 'Be Strong and Shine' Message Empowering Some, But Raising Feminists' Hackles
A 60-second ad released by Pantene last month in the Philippines called "Be Strong and Shine," which tackles the dichotomy of gender labels, has gone viral far beyond the island country, with more than 5.9 million views and thousands of com... View More
Scientists Think Santa's Carbon Footprint Should Earn Him Some Coal in His Stocking
In an interesting yet ‘bah humbug’ kind of study, a group of scientists at the University of Leeds' School of Earth & Environment got together and calculated that Santa's carbon footprint from delivering Christmas gifts to the UK alone could ... View More
Over 380 Waitrose, John Lewis Stores to Be Powered by Renewables Through New Deal
Already leading the charge when it comes to wiping out its food and plastic waste, The John Lewis Partnership has become the latest company to commit to drastically increasing its use of renewable energy. The UK retail giant recently announced a new ... View More
Businesses, NGOs Joining Forces to Build Net Positive Movement
A diverse group of leading UK companies and multinationals including BT, Kingfisher, Coca-Cola Enterprises, SKF, Capgemini and The Crown Estate have teamed up with NGOs Forum for the Future, The Climate Group and WWF-UK to encourage businesses to com... View More
IBM Reveals 5 Innovations That Will Change Our Lives Within 5 Years
Today IBM unveiled its eighth annual "IBM 5 in 5" (#ibm5in5) — a list of innovations that have the potential to change the way people work, live and interact during the next five years, and the tech company’s role in making them a reali... View More
Catch Him If You Can: Leonardo DiCaprio Launches Formula E Racing Team
Actor and environmental activist Leonardo DiCaprio has co-founded a racing team with Gildo Pallanca Pastor, president of Venturi Automobiles, a manufacturer of high-performance electric vehicles (EVs), to participate in the new FIA Formula E, the fir... View More
Interface to Use Food Waste to Power Dutch Plant
Global carpet-tile manufacturer Interface has announced it will switch to using 100 percent renewable gas at its manufacturing plant in Scherpenzeel, The Netherlands, beginning January 1, 2014. The company has signed a contract with sustainable energ... View More
Seventh Gen, Annie’s, Eileen Fisher Among Companies Pushing Congress for Better Chemicals Policy
A group of the country's leading consumer brands have formed a new coalition to persuade Congress to update the nation's out-of-date and ineffective chemical safety laws. Strong lobbying by other industry groups has given policymakers the impression ... View More
