Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Marketing & CommunicationsMarketing & Communications
Survey: Majority of Americans More Likely to Support Sustainability After Engaging on Social Media
Survey: Majority of Americans More Likely to Support Sustainability After Engaging on Social Media
Published on November 12, 2014
About a 3 minute read

Nearly two-thirds (64%) of Americans say they are more inclined to support social and environmental issues in a variety of ways, including volunteering, donating and sharing information, after first “liking” or “following” an organization onl... View More

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Marketing & CommunicationsMarketing & Communications
Montague's 'Storydoing' the Antidote to Bland Ad Messaging, Artificial Brand Positioning
Montague's 'Storydoing' the Antidote to Bland Ad Messaging, Artificial Brand Positioning
Published on November 4, 2014
About a 3 minute read

This Monday afternoon workshop offered great insight into the way innovative and successful companies have made the transformation from a culture of Storytelling to one of “Storydoing.” For those not familiar with the term, Ty Montague (author of... View More

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Marketing & CommunicationsMarketing & Communications
#SB14London: How to Tell a Sustainable Brand Story Your Customers will Listen To
#SB14London: How to Tell a Sustainable Brand Story Your Customers will Listen To
Published on November 4, 2014
About a 3 minute read

In a workshop on Monday morning, day one of SB ’14 London, Futerra’s Head of Brand Strategy, Daianna Karaian, and Marketing Manager Stuart Duncan shared several guidelines on customer engagement and suggested a 4-step strategy to effectively enha... View More

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Marketing & Communications
#SB14London: Why Brands Should Be Talking Sustainability
#SB14London: Why Brands Should Be Talking Sustainability
Published on November 4, 2014
About a 3 minute read

What if 15 of the biggest Fast Moving Consumer Goods (FMCG) companies decided they really wanted to change the world? How would they go about communicating their sustainability commitments to the millions of consumers they need to persuade to live mo... View More

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Marketing & CommunicationsMarketing & Communications
The Trilemma of Reporting
The Trilemma of Reporting
Published on October 31, 2014
About a 4 minute read

Reporting companies find themselves in a colorful landscape of codes, frameworks, indicators. Many of these companies — not only SMEs — are concerned and overburdened by this complexity. Many discussions are summed up with one thing many agree on... View More

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Marketing & CommunicationsMarketing & Communications
The North Face, U.S. Department of the Interior Partner to Promote & Protect America's Public Lands
The North Face, U.S. Department of the Interior Partner to Promote & Protect America's Public Lands
Published on October 29, 2014
About a 2 minute read

The North Face President Todd Spaletto and U.S. Department of the Interior Secretary Sally Jewell have announced a partnership to protect, preserve and celebrate public lands in support of the 21st Century Conservation Service Corps (21CSC). ... View More

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Marketing & CommunicationsMarketing & Communications
Sustain Condoms Calling on Young Women to Treat Their Bodies Like Temples
Sustain Condoms Calling on Young Women to Treat Their Bodies Like Temples
Published on October 28, 2014
About a 3 minute read

Since launching in 2013, Sustain Condoms, the first Fair Trade-certified brand of condoms, has been cheekily encouraging its target market — women ages 25-35 — to “Do what’s natural.” ... View More

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Marketing & CommunicationsMarketing & Communications
Whole Foods Leads with Sustainability in 'Values Matter' TV Campaign
Whole Foods Leads with Sustainability in 'Values Matter' TV Campaign
Published on October 23, 2014
About a 2 minute read

Sustainability bona fides are at the heart of the first national TV and print advertising campaign by Whole Foods Market, which ushers in the slogan “Values matter.” The Austin-based healthful-foods pioneer hopes that the commercials can restore ... View More

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Marketing & CommunicationsMarketing & Communications
Microsoft Touts Sustainability Achievements in New Citizenship Report
Microsoft Touts Sustainability Achievements in New Citizenship Report
Published on October 23, 2014
About a 2 minute read

Microsoft has met its carbon neutrality commitment through internal efficiency projects, the purchase of more than 3 billion kilowatt hours (kWh) of renewable energy and a carbon offset project portfolio representing more than 600,000 metric tons of ... View More

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Marketing & CommunicationsMarketing & Communications
'Energy Sins' Costing UK Households Millions
'Energy Sins' Costing UK Households Millions
Published on October 20, 2014
About a 4 minute read

With the launch last week of Business in the Community’s Be Energy Aware campaign, customer engagement lead Michelle Gallant outlines how we are helping to make energy bills a little less scary.The clocks go back this weekend, meaning winter is wel... View More

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Marketing & CommunicationsMarketing & Communications
UK Brands Helping Customers to Make Energy Bills a Little Less Scary
UK Brands Helping Customers to Make Energy Bills a Little Less Scary
Published on October 15, 2014
About a 3 minute read

UK nonprofit Business in the Community (BITC) has joined forces with leading UK brands to launch its Be Energy Aware campaign, running October 13-26, aimed at encouraging consumers to be more aware of their energy use in the home.BITC and its partner... View More

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New MetricsMarketing & Communications
J&J, HP, Kaiser Discuss Effective Metrics, Messaging in Push for Sustainability in Healthcare
J&J, HP, Kaiser Discuss Effective Metrics, Messaging in Push for Sustainability in Healthcare
Published on October 10, 2014
About a 5 minute read

On Wednesday, I had the pleasure to attend Metrics that Matter, Messages that Motivate — Making the Right Case for Sustainability in Healthcare, an event hosted by The Wharton Initiative for Global Environmental Leadership (Wharton IGEL) and Johnso... View More

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Marketing & CommunicationsMarketing & Communications
Uber and Lyft Both Receive an ‘F’ from the Better Business Bureau, But So Does Yellow Cab
Uber and Lyft Both Receive an ‘F’ from the Better Business Bureau, But So Does Yellow Cab
Published on October 10, 2014
About a 2 minute read

Transportation Network Company (TNC) Uber has received an “F” rating from the Better Business Bureau (BBB), the lowest possible rating given by the organization. The failing rating largely was attributed to dozens of complaints related to the com... View More

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Marketing & Communications
Nature Is Speaking in New, Star-Studded Campaign ... and She Is Not Amused
Nature Is Speaking in New, Star-Studded Campaign ... and She Is Not Amused
Published on October 6, 2014
About a 5 minute read

The message of Conservation International's provocative, celebrity-studded campaign: "Nature doesn't need people. People need nature." ... View More

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Marketing & CommunicationsMarketing & Communications
U.S. Industrial Emissions Up 0.6% Thanks to Coal Use
U.S. Industrial Emissions Up 0.6% Thanks to Coal Use
Published on October 2, 2014
About a 3 minute read

U.S. greenhouse gas emissions from large industrial facilities were 0.6 percent, or 20 million metric tons, higher in 2013 than the previous year, driven primarily by an increase in coal use for power generation, according to new data provided by the... View More

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Marketing & CommunicationsMarketing & Communications
Two Film Contests Aiming to Teach the Importance of 'Real Food'
Two Film Contests Aiming to Teach the Importance of 'Real Food'
Published on September 24, 2014
About a 4 minute read

Recognizing the power of film as an educational tool, two contests — both geared towards highlighting the importance and complexity of the world’s food system — through short films are accepting submissions.The first, the Real Food Media Contes... View More

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Marketing & CommunicationsMarketing & Communications
Switzerland, Canada Top ‘World’s Most Reputable Countries’ List
Switzerland, Canada Top ‘World’s Most Reputable Countries’ List
Published on September 18, 2014
About a 3 minute read

Switzerland, Canada and Sweden have the best reputations in the world, according to a new report by the Reputation Institute, a global private consulting firm based in New York and Copenhagen.Finland is the biggest gainer in the top 10, moving up to ... View More

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Marketing & CommunicationsMarketing & Communications
The Breakthrough Challenge: Arguments for Branding (and Rebranding) Sustainability
The Breakthrough Challenge: Arguments for Branding (and Rebranding) Sustainability
Published on September 17, 2014
About a 6 minute read

Really, what is a sustainable brand?Having visited port wine cellars in Portugal, I know the history and value of branding — symbols literally burned into casks as a guarantee of provenance and quality. And when I think of the brands I have bought ... View More

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Marketing & CommunicationsMarketing & Communications
Coca-Cola Adopts Front-of-Pack Traffic Light Nutritional Labels in UK
Coca-Cola Adopts Front-of-Pack Traffic Light Nutritional Labels in UK
Published on September 17, 2014
About a 2 minute read

Coca-Cola products in the United Kingdom will soon sport a system of traffic light coded labels and Reference Intakes (RIs) to indicate how much fat, salt and sugar an item contains.This decision reverses the company’s previous position against ado... View More

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Marketing & CommunicationsMarketing & Communications
Rainforest Alliance Partners with the Guardian on New 'Follow the Frog' Campaign
Rainforest Alliance Partners with the Guardian on New 'Follow the Frog' Campaign
Published on September 16, 2014
About a 4 minute read

Rainforest Alliance has announced a new platform for its annual Follow the Frog campaign. In partnership with the Guardian, Follow the Frog 2014 will be a 10-month integrated experience designed to foster engagement with a growing population that car... View More

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