Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Marketing & CommunicationsMarketing & Communications
Trending: Scorecards Find Unilever, Nestlé Walking Their Talk on Efforts to End Poverty, Deforestation
Trending: Scorecards Find Unilever, Nestlé Walking Their Talk on Efforts to End Poverty, Deforestation
Published on April 1, 2015
About a 4 minute read

This week, two scorecards revealed how major brands are stacking up when it comes to living up to their commitments to improve their social and environmental stewardship, with Nestlé and Unilever apparently neck and neck for the lead in several area... View More

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Marketing & CommunicationsMarketing & Communications
Canadian Fair Trade Network Labels Tell ‘the Whole Story’ About How Our Clothes Are Made
Canadian Fair Trade Network Labels Tell ‘the Whole Story’ About How Our Clothes Are Made
Published on April 1, 2015
About a 3 minute read

The Canadian Fair Trade Network (CFTN), a non-profit organization that works with civil society and industry stakeholders to advance awareness and support for fair trade in Canada, has teamed up with Rethink Canada on a series of clothing labels high... View More

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Marketing & CommunicationsInnovation & Technology
Key Steps for Successfully Engaging Consumers to Eat Sustainably
Key Steps for Successfully Engaging Consumers to Eat Sustainably
Published on April 1, 2015
About a 4 minute read

Everyday conversations about food are shifting from questions about whether to eat gluten or saturated fat to a new era in consumer food choices: sustainable diets. Some of this focus stems from recent findings reported by the federal government link... View More

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Marketing & CommunicationsMarketing & Communications
More Brands Than Ever Encouraging People Across the World to Use #YourPower for Earth Hour
More Brands Than Ever Encouraging People Across the World to Use #YourPower for Earth Hour
Published on March 27, 2015
About a 2 minute read

2015 marks the ninth year of Earth Hour, the WWF-led global event at which people and businesses turn off the lights to illuminate climate change awareness. Businesses, communities and individuals in nearly 170 countries will flip their switches for ... View More

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Marketing & CommunicationsMarketing & Communications
SeaWorld Launches Transparency Campaign in Wake of 'Blackfish' Fallout
SeaWorld Launches Transparency Campaign in Wake of 'Blackfish' Fallout
Published on March 26, 2015
About a 2 minute read

As part of a continued effort to address public concerns over its treatment of captive dolphins and whales, SeaWorld Entertainment has launched a new ad campaign highlighting its 50-year commitment to continuous evolution, new killer whale habitats a... View More

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Marketing & CommunicationsMarketing & Communications
Is Your Campaign Human-Proof? How Limiting Human Interference Can Be Key to Success
Is Your Campaign Human-Proof? How Limiting Human Interference Can Be Key to Success
Published on March 26, 2015
About a 4 minute read

Have you already failed your New Year’s resolution to live a healthier and happier life? We are own biggest enemy and the sooner we realize this, the sooner we can begin making real change. Everybody who’s been put in charge of creating change - ... View More

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Marketing & CommunicationsMarketing & Communications
'More Than Scientists' Campaign Hopes to Humanize Climate Scientists
'More Than Scientists' Campaign Hopes to Humanize Climate Scientists
Published on March 18, 2015
About a 4 minute read

More Than Scientists, launched this week, brings together climate scientists, advocacy organizations and the public in a campaign that offers a glimpse into the stories, views and feelings of various experts on climate change. The campaign shares the... View More

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Marketing & Communications
Proxy Preview 2015 Examines Record-Breaking Number of Sustainability-Related Shareholder Resolutions
Proxy Preview 2015 Examines Record-Breaking Number of Sustainability-Related Shareholder Resolutions
Published on March 11, 2015
About a 4 minute read

This month, shareholder advocacy organization As You Sow released its 10th annual Proxy Preview report, detailing the record-breaking 433 social and environmental shareholder resolutions filed so far this proxy season, with political spending and cli... View More

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Marketing & CommunicationsMarketing & Communications
The Dose Makes the Poison: Why We Must Read Cosmetics Labels
The Dose Makes the Poison: Why We Must Read Cosmetics Labels
Published on March 4, 2015
About a 2 minute read

The controversial Free Trade Agreement (Transatlantic Trade and Investment Partnership) being negotiated by the EU and the US gives the green light for the sale of over a thousand American cosmetics in Europe, the marketing of which is actually banne... View More

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Marketing & CommunicationsMarketing & Communications
Lemons to Lemonade? Turning the Climate Crisis Into a Market Opportunity
Lemons to Lemonade? Turning the Climate Crisis Into a Market Opportunity
Published on March 4, 2015
About a 5 minute read

As much as climate change is now in regular rotation in the daily news, we’re still a long way from knowing exactly how it will change life as we know it. But as changes become evident, new business opportunities have already presented themselves �... View More

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Marketing & CommunicationsMarketing & Communications
Smart Data at the Heart of Pro-Social Brands
Smart Data at the Heart of Pro-Social Brands
Published on February 25, 2015
About a 4 minute read

“Big Data” and “Social Good” may be the yin and yang of tomorrow’s most successful brands. Both are recognized as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing.T... View More

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Marketing & CommunicationsMarketing & Communications
Unilever Partnering with Greenredeem to Increase Recycling Rates for a Good Cause
Unilever Partnering with Greenredeem to Increase Recycling Rates for a Good Cause
Published on February 25, 2015
About a 2 minute read

Unilever UK and Greenredeem, which rewards people for everyday conscious actions (similar to the UK equivalent of Recyclebank), have announced a partnership aimed at increasing recycling rates and other small, positive actions in our everyday lives t... View More

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Marketing & CommunicationsMarketing & Communications
As Carnival Starts in Brazil, Skol Sensibly Pulls Misguided Adverts
As Carnival Starts in Brazil, Skol Sensibly Pulls Misguided Adverts
Published on February 19, 2015
About a 3 minute read

It’s now carnival in Brazil, a week when the population puts away its troubles and heads to the beaches and streets in a glorious celebration of dancing, music and life.So a few weeks ago some bright spark at Skol, one of the best-selling lagers he... View More

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Marketing & CommunicationsMarketing & Communications
Five Years After Deepwater Horizon, Can BP Repair Its Reputation?
Five Years After Deepwater Horizon, Can BP Repair Its Reputation?
Published on February 18, 2015
About a 5 minute read

It has been almost five years since the Deepwater Horizon disaster in the Gulf of Mexico claimed 11 lives and became the largest oil spill in world history. The crisis unleashed a torrent of criticism against BP, which operated the offshore oil rig. ... View More

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Marketing & CommunicationsMarketing & Communications
Spread the Love – and the Panic About Climate Change – with Grist's Rather Disconcerting Valentines
Spread the Love – and the Panic About Climate Change – with Grist's Rather Disconcerting Valentines
Published on February 13, 2015
About a 2 minute read

True to their snarky form, our friends at Grist have created a series of Valentine’s Day greetings designed to show your loved ones how much you care — both about them and the damage we’ve done to the planet.As Amelia Bates and Katie Herzog exp... View More

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Marketing & CommunicationsMarketing & Communications
Code REDD's New Crowdfunding Mobile Site Encouraging Concerned Citizens to 'Stand for Trees'
Code REDD's New Crowdfunding Mobile Site Encouraging Concerned Citizens to 'Stand for Trees'
Published on February 11, 2015
About a 3 minute read

Code REDD announced the launch today of Stand For Trees, the first consumer campaign that uses the power of social media and crowdfunding to enable users to take action to reduce deforestation and curb climate change.Individuals are asked to purchase... View More

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Marketing & CommunicationsMarketing & Communications
GE Launches Platform to Explore Tools, Trends in Water Reuse, Energy Efficiency
GE Launches Platform to Explore Tools, Trends in Water Reuse, Energy Efficiency
Published on February 10, 2015
About a 2 minute read

GE Water & Process Technologies recently launched UsedtoUseful, a new platform that explores the impact of water reuse on industrial and municipal sectors. The site shares industry insight and discusses interesting concepts surrounding the impact... View More

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Marketing & CommunicationsMarketing & Communications
Marketers Cleverly Crafting Brand Messaging to Broaden Appeal of Better Products
Marketers Cleverly Crafting Brand Messaging to Broaden Appeal of Better Products
Published on January 28, 2015
About a 3 minute read

As Super Bowl XLIX shapes up to kick off on Sunday, NBC is selling 30-second spots for $4.4-4.5 million, and 95 percent of in-game ad inventory is already sold on what has become digital advertising’s biggest day.By leveraging a massive event such ... View More

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Marketing & CommunicationsMarketing & Communications
Why Information Sharing Is Essential to Climate Resilience: Lessons from Superstorm Sandy
Why Information Sharing Is Essential to Climate Resilience: Lessons from Superstorm Sandy
Published on January 22, 2015
About a 2 minute read

When Sandy flooded New York and New Jersey, it destroyed key infrastructure for two lifeline sectors: fuel and transportation. What happened next reveals just how essential it is to share supply chain information in times of crisis. ... View More

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Marketing & CommunicationsMarketing & Communications
Marketing for Good: Breaking Down the Barrier to New
Marketing for Good: Breaking Down the Barrier to New
Published on January 21, 2015
About a 3 minute read

I had a fascinating conversation this morning with Guy Dauncey, a futurist and big brain in the sustainability field. Guy is writing his latest book, a novel that projects us into the Vancouver of 2040. His vision isn’t apocalyptic — it describes... View More

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