How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
A group of angry-looking men surround a woman seated alone in the desert, and proceed to "stone" her … with flower petals, in a striking (no pun intended) new campaign by United Colors of Benetton in support of UN Women (the United Nation... View More
The global environmental industry grew 3.6 percent in 2013, generating revenues of $1.047 trillion, while the U.S. environmental industry grew only 0.7 percent in 2013 compared to 4.5 percent in 2012, according to new research from Environmental Busi... View More
Vermont-based Green Mountain Power (GMP) has become the first utility in the world to become a Certified B Corp, according to a recent announcement.GMP says it is helping to lead a transformation that is delivering cutting edge energy products and se... View More
Hatch, a SheKnows Media program that empowers kids to use media and technology to express themselves in productive ways, announced Monday that it has teamed with Unilever Project Sunlight on The Hunger Project, an initiative that strives to help fami... View More
There is a limit to how much companies can expect consumers to pay for higher sustainability standards—a limit in terms of the price that they will be willing to pay and also in terms of the market share that can be commanded, according to a new re... View More
Forward-thinking restaurant operators are more frequently using marketing strategies that incorporate health, safety and environmental concerns, which can resonate with consumers seeking out more responsible restaurants and food choices, according to... View More
Effie Worldwide and the World Economic Forum (WEF) have announced the inaugural call for entries for The Positive Change Effie Award, which recognizes and celebrates the most effective marketing programs that have measurably shifted consumer behavior... View More
This is the second in a series on Lobbying for Good. ... View More
Fans of Tolkien’s Lord of the Rings trilogy will be familiar with the wretched character Grima Wormtongue, adviser to King Theoden of Rohan. He whispers from the shadows into the ear of the decrepit ruler, urging self-interest and accommodation wit... View More
Nearly two-thirds (64%) of Americans say they are more inclined to support social and environmental issues in a variety of ways, including volunteering, donating and sharing information, after first “liking” or “following” an organization onl... View More
This Monday afternoon workshop offered great insight into the way innovative and successful companies have made the transformation from a culture of Storytelling to one of “Storydoing.” For those not familiar with the term, Ty Montague (author of... View More
In a workshop on Monday morning, day one of SB ’14 London, Futerra’s Head of Brand Strategy, Daianna Karaian, and Marketing Manager Stuart Duncan shared several guidelines on customer engagement and suggested a 4-step strategy to effectively enha... View More
What if 15 of the biggest Fast Moving Consumer Goods (FMCG) companies decided they really wanted to change the world? How would they go about communicating their sustainability commitments to the millions of consumers they need to persuade to live mo... View More
Reporting companies find themselves in a colorful landscape of codes, frameworks, indicators. Many of these companies — not only SMEs — are concerned and overburdened by this complexity. Many discussions are summed up with one thing many agree on... View More
The North Face President Todd Spaletto and U.S. Department of the Interior Secretary Sally Jewell have announced a partnership to protect, preserve and celebrate public lands in support of the 21st Century Conservation Service Corps (21CSC). ... View More
Since launching in 2013, Sustain Condoms, the first Fair Trade-certified brand of condoms, has been cheekily encouraging its target market — women ages 25-35 — to “Do what’s natural.” ... View More
Sustainability bona fides are at the heart of the first national TV and print advertising campaign by Whole Foods Market, which ushers in the slogan “Values matter.” The Austin-based healthful-foods pioneer hopes that the commercials can restore ... View More
Microsoft has met its carbon neutrality commitment through internal efficiency projects, the purchase of more than 3 billion kilowatt hours (kWh) of renewable energy and a carbon offset project portfolio representing more than 600,000 metric tons of ... View More
With the launch last week of Business in the Community’s Be Energy Aware campaign, customer engagement lead Michelle Gallant outlines how we are helping to make energy bills a little less scary.The clocks go back this weekend, meaning winter is wel... View More
UK nonprofit Business in the Community (BITC) has joined forces with leading UK brands to launch its Be Energy Aware campaign, running October 13-26, aimed at encouraging consumers to be more aware of their energy use in the home.BITC and its partner... View More