How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
On Friday, the second annual Fashion Revolution Day, people in 66 countries around the world will challenge global fashion brands to demonstrate commitment to transparency across the length of the value chain, from farmers to factory workers, brands ... View More
For those of us in the sustainability field, stakeholder engagement that leads to action is the Holy Grail for creating the change needed for a healthy world and future. ... View More
Woolworths CEO Ian Moir announced a partnership with Grammy Award-winning musician, record producer and philanthropist Pharrell Williams last week. The collaboration is the first of its kind for a South African retailer.Williams will become the new S... View More
Sustainable Brands has pulled together this compilation of five research studies that collectively demonstrate the positive ROI of sustainability from a variety of angles, including company revenue, stock performance, cost reduction, brand reputation... View More
As California enters its fourth year of drought, more than 135,000 people have signed a petition to the California Water Resources Control Board to shut down Nestlé’s water bottling operations in the state.Created by the California-based Courage C... View More
From economists to politicians, from consumers to scientists, plenty of people agree that the current approach of many businesses is not sustainable.We’ve talked about the sheer obviousness of this point, as have many other thinkers and doers worki... View More
Meijer was facing three compelling realities as it put together its recently released Simply Cook: Easy, Healthy Meals cookbook.First, the Grand Rapids, Michigan-based Midwestern grocery and discount chain in had committed its resources to help food ... View More
After less than two intensive months of campaigning for change in the foodservice industry, The Humane League — a national nonprofit animal advocacy organization with the mission to save animals’ lives and reduce animal suffering — is proud to ... View More
April is Earth Month, and brands are announcing programs to inspire participation in environmental activities and funding campaigns. ... View More
This week, two scorecards revealed how major brands are stacking up when it comes to living up to their commitments to improve their social and environmental stewardship, with Nestlé and Unilever apparently neck and neck for the lead in several area... View More
The Canadian Fair Trade Network (CFTN), a non-profit organization that works with civil society and industry stakeholders to advance awareness and support for fair trade in Canada, has teamed up with Rethink Canada on a series of clothing labels high... View More
Everyday conversations about food are shifting from questions about whether to eat gluten or saturated fat to a new era in consumer food choices: sustainable diets. Some of this focus stems from recent findings reported by the federal government link... View More
2015 marks the ninth year of Earth Hour, the WWF-led global event at which people and businesses turn off the lights to illuminate climate change awareness. Businesses, communities and individuals in nearly 170 countries will flip their switches for ... View More
As part of a continued effort to address public concerns over its treatment of captive dolphins and whales, SeaWorld Entertainment has launched a new ad campaign highlighting its 50-year commitment to continuous evolution, new killer whale habitats a... View More
Have you already failed your New Year’s resolution to live a healthier and happier life? We are own biggest enemy and the sooner we realize this, the sooner we can begin making real change. Everybody who’s been put in charge of creating change - ... View More
More Than Scientists, launched this week, brings together climate scientists, advocacy organizations and the public in a campaign that offers a glimpse into the stories, views and feelings of various experts on climate change. The campaign shares the... View More
This month, shareholder advocacy organization As You Sow released its 10th annual Proxy Preview report, detailing the record-breaking 433 social and environmental shareholder resolutions filed so far this proxy season, with political spending and cli... View More
The controversial Free Trade Agreement (Transatlantic Trade and Investment Partnership) being negotiated by the EU and the US gives the green light for the sale of over a thousand American cosmetics in Europe, the marketing of which is actually banne... View More
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“Big Data” and “Social Good” may be the yin and yang of tomorrow’s most successful brands. Both are recognized as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing.T... View More