Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Marketing & CommunicationsMarketing & Communications
Let’s Talk About Love: People Finally Putting Their Money Where Their Hearts Are
Let’s Talk About Love: People Finally Putting Their Money Where Their Hearts Are
Published on July 1, 2015
About a 3 minute read

One of the a-has from our soon-to-be-released 2015 Eco Pulse study is that, indeed, a company’s sustainability or social responsibility commitment is a reason to love the brand. In fact, when we asked Americans, “Can you name a brand you love?”... View More

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Marketing & CommunicationsMarketing & Communications
Report: Major Gap in Sustainability Adoption Between Large, Small Office Buildings
Report: Major Gap in Sustainability Adoption Between Large, Small Office Buildings
Published on June 29, 2015
About a 2 minute read

More than 60 percent of large buildings qualify as “green,” compared to less than 5 percent of small buildings, according to a new study by CBRE Group and Maastricht University.The 2015 Green Building Adoption Index, a joint project of CBRE and M... View More

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Marketing & CommunicationsMarketing & Communications
Greenpeace: Still Mind-Bombing After All These Years
Greenpeace: Still Mind-Bombing After All These Years
Published on June 25, 2015
About a 4 minute read

Greenpeace is arguably the founder of modern environmental activism. ... View More

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Marketing & CommunicationsMarketing & Communications
With 'Too Hot To Handle,' Guardian and Ben & Jerry's Banking on Humor to Drive Climate Action
With 'Too Hot To Handle,' Guardian and Ben & Jerry's Banking on Humor to Drive Climate Action
Published on June 19, 2015
About a 2 minute read

Can humor save us? Today, the Guardian launched a new multimedia series on climate change that aims to drive the public conversation, debate and action on climate change by making its readers laugh. “Too Hot to Handle,” which encourages readers t... View More

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Marketing & CommunicationsMarketing & Communications
Pope Francis, Universal Sustainability Values and Brand Value Creation
Pope Francis, Universal Sustainability Values and Brand Value Creation
Published on June 17, 2015
About a 7 minute read

Pope Francis has been creating news in sustainability circles lately and lots of it.Why? Well, it’s not just because his message of peace, simplicity, and pursuit of the common good resonates with millions the world round, but also because his beli... View More

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Marketing & CommunicationsMarketing & Communications
Morgan Stanley Closes Issuance of Inaugural $500 Million Green Bond
Morgan Stanley Closes Issuance of Inaugural $500 Million Green Bond
Published on June 11, 2015
About a 2 minute read

Morgan Stanley has announced that it closed on the issuance of a $500 million green bond, its first green bond, as part of the company’s strategy to advance market-based solutions to social and environmental challenges.Funds equal to the net procee... View More

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Marketing & CommunicationsMarketing & Communications
The Five Truths of a Good Sustainability Claim
The Five Truths of a Good Sustainability Claim
Published on June 11, 2015
About a 4 minute read

My friend recently purchased a washing machine from a major manufacturer. Its energy efficiency was poor but the carton it was delivered in featured a large recycled packaging label. A credible sustainability claim? I would say not. Believe me, I am ... View More

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Marketing & CommunicationsMarketing & Communications
Adobe Wants You to Tweet For Good on World Environment Day
Adobe Wants You to Tweet For Good on World Environment Day
Published on June 5, 2015
About a 2 minute read

335 million square kilometers of ocean waters.¹ 2.3 million square kilometers of forests.² Countless mountain peaks, wetlands and deserts. The earth is vast, and with so many areas of need, it can be difficult to feel like any one individual can ma... View More

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Marketing & CommunicationsMarketing & Communications
How to Successfully Engage Consumers Around Water Sustainability
How to Successfully Engage Consumers Around Water Sustainability
Published on June 5, 2015
About a 6 minute read

A Wednesday afternoon session at SB ’15 San Diego explored compelling case studies on designing and implementing consumer-facing water campaigns. Representatives from Waste Management, Stella Artois and Water.org, the National Hockey League, and Wh... View More

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Marketing & CommunicationsMarketing & Communications
'The Art of Communicating Complex Ideas Simply': How Organizations Are Inspiring Consumer Action
'The Art of Communicating Complex Ideas Simply': How Organizations Are Inspiring Consumer Action
Published on June 4, 2015
About a 4 minute read

SB ’15 San Diego’s final day plenaries centered on what many would describe as the Holy Grail of sustainability engagement: reaching people’s hearts and minds to drive sustainable change. MC’d by Annie Longsworth, founder and CEO of The Siren... View More

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Marketing & CommunicationsMarketing & Communications
How to Navigate the Sea of Sustainability Messages, Claims and Labels
How to Navigate the Sea of Sustainability Messages, Claims and Labels
Published on June 4, 2015
About a 5 minute read

On Wednesday morning of SB ’15 San Diego, ISEAL Alliance unveiled a new tool that brings clarity to the landscape of sustainability claims and labels, providing key questions any “sustainable” business should ask its partners. ChallengeTheLabel... View More

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Marketing & CommunicationsMarketing & Communications
AECOM, 100 Resilient Cities Launch Student Competition to Solve Urban Risks
AECOM, 100 Resilient Cities Launch Student Competition to Solve Urban Risks
Published on June 4, 2015
About a 3 minute read

AECOM, Van Alen Institute and 100 Resilient Cities (100RC) on Wednesday launched a new ideas competition calling on multidisciplinary teams of students worldwide to identify risks to urban food, energy or water systems and offer strategies that make ... View More

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Marketing & CommunicationsMarketing & Communications
ISEAL Alliance Launches New Tool for Buyers to Challenge Credibility of Ecolabels
ISEAL Alliance Launches New Tool for Buyers to Challenge Credibility of Ecolabels
Published on June 3, 2015
About a 3 minute read

ISEAL Alliance, the global association for sustainability standards and labels, has launched its new “Challenge the Label” website with downloadable tools that helps companies choose credible sustainability labels for their products. ISEAL’s Di... View More

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Marketing & CommunicationsMarketing & Communications
How the World's Biggest Brands Should Communicate Sustainability on Social Media
How the World's Biggest Brands Should Communicate Sustainability on Social Media
Published on June 3, 2015
About a 2 minute read

Matthew Yeomans spoke to a packed house on Tuesday morning, sending the message that social media can no longer be seen as a tactic; it is a fundamental way of doing business — as is sustainability.Yeomans, founder of Sustainly, is a writer and con... View More

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Marketing & CommunicationsMarketing & Communications
How to Get Beyond the Choir in Sustainability Conversations
How to Get Beyond the Choir in Sustainability Conversations
Published on June 3, 2015
About a 2 minute read

In the words of John Ehrenfeld: “Sustainability is the possibility of human and other life flourishing on the earth forever.” But how many conversations actually lead to flourishing? A workshop on Monday afternoon, day one of SB ’15 San Diego, ... View More

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Marketing & CommunicationsMarketing & Communications
Neither Greenwashing Nor Greenblushing: How to Find Your Sustainability Communications Sweet Spot
Neither Greenwashing Nor Greenblushing: How to Find Your Sustainability Communications Sweet Spot
Published on June 2, 2015
About a 3 minute read

On Monday evening, opening night of SB '15 San Diego, Gregg LaBar and members of the Dix & Eaton team led a creative session in the Activation Hub. Instead of presenting from a PowerPoint, they asked a series of questions on their whiteboard, cro... View More

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Marketing & CommunicationsMarketing & Communications
It’s Time to Change the Dialogue
It’s Time to Change the Dialogue
Published on June 2, 2015
About a 5 minute read

The good news is, there is good news. The bad news is, very few know about it. ... View More

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Marketing & CommunicationsMarketing & Communications
HP ‘Living Progress’ Report Highlights Stakeholder Engagement and Environmental Stewardship Efforts
HP ‘Living Progress’ Report Highlights Stakeholder Engagement and Environmental Stewardship Efforts
Published on May 28, 2015
About a 3 minute read

HP is redoubling its efforts towards improved governance and stakeholder engagement, according to the company’s 2014 Living Progress Report, released Wednesday. The report describes HP’s global citizenship policies, programs and performance throu... View More

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Marketing & Communications
How to Avoid the Social Media *Fails* That Hit at the Heart of Sustainability
How to Avoid the Social Media *Fails* That Hit at the Heart of Sustainability
Published on May 27, 2015
About a 3 minute read

Reputation, in a world where social media is the mainstream, can no longer be seen as just a “hygiene” issue where corporate comms and PR agencies handle a few annoying but easily identifiable stakeholders. Instead, when the whole online world ca... View More

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Marketing & CommunicationsMarketing & Communications
Why I Don’t Like Beyoncé
Why I Don’t Like Beyoncé
Published on May 27, 2015
About a 5 minute read

I like singing, dancing and snapping like everyone else when it comes to ‘Single Ladies.’ And I totally agree - if you liked it, then you should have put a ring on it. But it still doesn't mean I like Beyoncé.Why don't I like Beyoncé? Very simp... View More

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