How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
"It's all in our Sustainability Report."That's a phrase guaranteed to strike fear in the hearts of even the hardiest sustainability wonks. ... View More
One of the a-has from our soon-to-be-released 2015 Eco Pulse study is that, indeed, a company’s sustainability or social responsibility commitment is a reason to love the brand. In fact, when we asked Americans, “Can you name a brand you love?”... View More
More than 60 percent of large buildings qualify as “green,” compared to less than 5 percent of small buildings, according to a new study by CBRE Group and Maastricht University.The 2015 Green Building Adoption Index, a joint project of CBRE and M... View More
Greenpeace is arguably the founder of modern environmental activism. ... View More
Can humor save us? Today, the Guardian launched a new multimedia series on climate change that aims to drive the public conversation, debate and action on climate change by making its readers laugh. “Too Hot to Handle,” which encourages readers t... View More
Pope Francis has been creating news in sustainability circles lately and lots of it.Why? Well, it’s not just because his message of peace, simplicity, and pursuit of the common good resonates with millions the world round, but also because his beli... View More
Morgan Stanley has announced that it closed on the issuance of a $500 million green bond, its first green bond, as part of the company’s strategy to advance market-based solutions to social and environmental challenges.Funds equal to the net procee... View More
My friend recently purchased a washing machine from a major manufacturer. Its energy efficiency was poor but the carton it was delivered in featured a large recycled packaging label. A credible sustainability claim? I would say not. Believe me, I am ... View More
335 million square kilometers of ocean waters.¹ 2.3 million square kilometers of forests.² Countless mountain peaks, wetlands and deserts. The earth is vast, and with so many areas of need, it can be difficult to feel like any one individual can ma... View More
A Wednesday afternoon session at SB ’15 San Diego explored compelling case studies on designing and implementing consumer-facing water campaigns. Representatives from Waste Management, Stella Artois and Water.org, the National Hockey League, and Wh... View More
SB ’15 San Diego’s final day plenaries centered on what many would describe as the Holy Grail of sustainability engagement: reaching people’s hearts and minds to drive sustainable change. MC’d by Annie Longsworth, founder and CEO of The Siren... View More
On Wednesday morning of SB ’15 San Diego, ISEAL Alliance unveiled a new tool that brings clarity to the landscape of sustainability claims and labels, providing key questions any “sustainable” business should ask its partners. ChallengeTheLabel... View More
AECOM, Van Alen Institute and 100 Resilient Cities (100RC) on Wednesday launched a new ideas competition calling on multidisciplinary teams of students worldwide to identify risks to urban food, energy or water systems and offer strategies that make ... View More
ISEAL Alliance, the global association for sustainability standards and labels, has launched its new “Challenge the Label” website with downloadable tools that helps companies choose credible sustainability labels for their products. ISEAL’s Di... View More
Matthew Yeomans spoke to a packed house on Tuesday morning, sending the message that social media can no longer be seen as a tactic; it is a fundamental way of doing business — as is sustainability.Yeomans, founder of Sustainly, is a writer and con... View More
In the words of John Ehrenfeld: “Sustainability is the possibility of human and other life flourishing on the earth forever.” But how many conversations actually lead to flourishing? A workshop on Monday afternoon, day one of SB ’15 San Diego, ... View More
On Monday evening, opening night of SB '15 San Diego, Gregg LaBar and members of the Dix & Eaton team led a creative session in the Activation Hub. Instead of presenting from a PowerPoint, they asked a series of questions on their whiteboard, cro... View More
The good news is, there is good news. The bad news is, very few know about it. ... View More
HP is redoubling its efforts towards improved governance and stakeholder engagement, according to the company’s 2014 Living Progress Report, released Wednesday. The report describes HP’s global citizenship policies, programs and performance throu... View More
Reputation, in a world where social media is the mainstream, can no longer be seen as just a “hygiene” issue where corporate comms and PR agencies handle a few annoying but easily identifiable stakeholders. Instead, when the whole online world ca... View More