How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
BMW, Google and Daimler are the world’s most reputable companies, according to the Reputation Institute’s 2015 Global RepTrak® 100.Rolex, LEGO, The Walt Disney Company, Canon, Apple, Sony and Intel rounded out the top ten.The annual survey measu... View More
Last week, just as TOMS Shoes began enabling socially conscious shoppers to make an impact — for free — through its One Day Without Shoes campaign, WWF launched its first ever emoji-based crowdfunding campaign to help support the organization’s... View More
Climate change is literally killing us, according to some of the nation’s leading medical practitioners, who have found direct and indirect links between it and an increase in respiratory illnesses, cardiovascular disease and heat-related deaths. A... View More
Beekeepers across the United States lost more than 40 percent of their honey bee colonies during the year spanning April 2014 to April 2015, according to the latest results of an annual nationwide survey led by a University of Maryland professor.Whil... View More
Engaging and winning loyalty from consumers has always been the Holy Grail for brands. And with a growing contingent of socially conscious — and socially connected — shoppers expressing a growing preference for responsibly made products from auth... View More
The International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to addressing the global public health issue of harmful drinking, today launched ResponsibleDrinking.org. The consumer-friendly website provides easil... View More
Those of you in the English-speaking world may not realise just how massively famous Brazilian soap-opera stars have become around the world. For example Avenida Brasil broke records in 2012 after being sold by Rede Globo (Globo Network) to 130 count... View More
In September, The United Nations will launch its post-2015 Development Agenda, which outlines ambitious targets that include ending extreme poverty, promoting equity within and among countries, and addressing climate change on a global scale by 2030.... View More
In their latest reports, two major companies are being forthcoming about respective shortfalls in terms of expected progress toward their long-term sustainability goals.In its latest annual report, released last week, British department store group t... View More
Bulging biceps, spray-tans, beer bongs, and a plea to save a sub-culture enshrined on the Jersey Shore: This is not your typical dairy ad. And yet that is what made Organic Valley’s "Save the Bros" campaign so breakthrough when it launche... View More
Heineken has teamed up with Blippar — the augmented reality smartphone app — to launch a new digital campaign that taps into increasing consumer interest into sustainability and a desire to understand more about the ingredients of beer.To highlig... View More
On Friday, the second annual Fashion Revolution Day, people in 66 countries around the world will challenge global fashion brands to demonstrate commitment to transparency across the length of the value chain, from farmers to factory workers, brands ... View More
For those of us in the sustainability field, stakeholder engagement that leads to action is the Holy Grail for creating the change needed for a healthy world and future. ... View More
Woolworths CEO Ian Moir announced a partnership with Grammy Award-winning musician, record producer and philanthropist Pharrell Williams last week. The collaboration is the first of its kind for a South African retailer.Williams will become the new S... View More
Sustainable Brands has pulled together this compilation of five research studies that collectively demonstrate the positive ROI of sustainability from a variety of angles, including company revenue, stock performance, cost reduction, brand reputation... View More
As California enters its fourth year of drought, more than 135,000 people have signed a petition to the California Water Resources Control Board to shut down Nestlé’s water bottling operations in the state.Created by the California-based Courage C... View More
From economists to politicians, from consumers to scientists, plenty of people agree that the current approach of many businesses is not sustainable.We’ve talked about the sheer obviousness of this point, as have many other thinkers and doers worki... View More
Meijer was facing three compelling realities as it put together its recently released Simply Cook: Easy, Healthy Meals cookbook.First, the Grand Rapids, Michigan-based Midwestern grocery and discount chain in had committed its resources to help food ... View More
After less than two intensive months of campaigning for change in the foodservice industry, The Humane League — a national nonprofit animal advocacy organization with the mission to save animals’ lives and reduce animal suffering — is proud to ... View More
April is Earth Month, and brands are announcing programs to inspire participation in environmental activities and funding campaigns. ... View More