Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

Article
Marketing & CommunicationsMarketing & Communications
BMW, Google Top Global Corporate Reputation List
BMW, Google Top Global Corporate Reputation List
Published on May 26, 2015
About a 2 minute read

BMW, Google and Daimler are the world’s most reputable companies, according to the Reputation Institute’s 2015 Global RepTrak® 100.Rolex, LEGO, The Walt Disney Company, Canon, Apple, Sony and Intel rounded out the top ten.The annual survey measu... View More

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Marketing & CommunicationsMarketing & Communications
WWF Turning Tweets to Donations with #EndangeredEmoji Twitter Campaign
WWF Turning Tweets to Donations with #EndangeredEmoji Twitter Campaign
Published on May 20, 2015
About a 2 minute read

Last week, just as TOMS Shoes began enabling socially conscious shoppers to make an impact — for free — through its One Day Without Shoes campaign, WWF launched its first ever emoji-based crowdfunding campaign to help support the organization’s... View More

Article
Marketing & CommunicationsMarketing & Communications
White House Sets Sights on Climate Change’s Public Health Impacts
White House Sets Sights on Climate Change’s Public Health Impacts
Published on May 17, 2015
About a 4 minute read

Climate change is literally killing us, according to some of the nation’s leading medical practitioners, who have found direct and indirect links between it and an increase in respiratory illnesses, cardiovascular disease and heat-related deaths. A... View More

Article
Marketing & CommunicationsMarketing & Communications
Survey: U.S. Beekeepers Lost 40% of Bees in 2014
Survey: U.S. Beekeepers Lost 40% of Bees in 2014
Published on May 14, 2015
About a 2 minute read

Beekeepers across the United States lost more than 40 percent of their honey bee colonies during the year spanning April 2014 to April 2015, according to the latest results of an annual nationwide survey led by a University of Maryland professor.Whil... View More

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Marketing & CommunicationsMarketing & Communications
Simple, Actionable and Cool: A How-to Guide for Appealing to Our Most Socially Savvy Consumers Yet
Simple, Actionable and Cool: A How-to Guide for Appealing to Our Most Socially Savvy Consumers Yet
Published on May 13, 2015
About a 6 minute read

Engaging and winning loyalty from consumers has always been the Holy Grail for brands. And with a growing contingent of socially conscious — and socially connected — shoppers expressing a growing preference for responsibly made products from auth... View More

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Marketing & CommunicationsMarketing & Communications
Global Beer, Wine, Spirits Producers Launch Online Resource to Promote Responsible Drinking
Global Beer, Wine, Spirits Producers Launch Online Resource to Promote Responsible Drinking
Published on May 13, 2015
About a 3 minute read

The International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to addressing the global public health issue of harmful drinking, today launched ResponsibleDrinking.org. The consumer-friendly website provides easil... View More

Article
Marketing & CommunicationsMarketing & Communications
'Amongst Bees': Spreading Eco-Consciousness Through Comedy in Brazil
'Amongst Bees': Spreading Eco-Consciousness Through Comedy in Brazil
Published on May 6, 2015
About a 4 minute read

Those of you in the English-speaking world may not realise just how massively famous Brazilian soap-opera stars have become around the world. For example Avenida Brasil broke records in 2012 after being sold by Rede Globo (Globo Network) to 130 count... View More

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Marketing & CommunicationsMarketing & Communications
Project Everyone Aims to Engage 7 Billion People in the UN Development Goals in 7 Days
Project Everyone Aims to Engage 7 Billion People in the UN Development Goals in 7 Days
Published on May 6, 2015
About a 3 minute read

In September, The United Nations will launch its post-2015 Development Agenda, which outlines ambitious targets that include ending extreme poverty, promoting equity within and among countries, and addressing climate change on a global scale by 2030.... View More

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Marketing & CommunicationsMarketing & Communications
Trending: Companies Being Transparent, Re-Evaluating Goals After Slow Progress Toward Sustainability
Trending: Companies Being Transparent, Re-Evaluating Goals After Slow Progress Toward Sustainability
Published on May 1, 2015
About a 5 minute read

In their latest reports, two major companies are being forthcoming about respective shortfalls in terms of expected progress toward their long-term sustainability goals.In its latest annual report, released last week, British department store group t... View More

Article
Marketing & CommunicationsMarketing & Communications
Just Because It's a Good Cause Doesn't Mean Your Marketing Shouldn't Be Edgy
Just Because It's a Good Cause Doesn't Mean Your Marketing Shouldn't Be Edgy
Published on April 29, 2015
About a 3 minute read

Bulging biceps, spray-tans, beer bongs, and a plea to save a sub-culture enshrined on the Jersey Shore: This is not your typical dairy ad. And yet that is what made Organic Valley’s "Save the Bros" campaign so breakthrough when it launche... View More

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Marketing & CommunicationsMarketing & Communications
New Heineken Campaign Heralds 'Legendary 7' Sustainability Pioneers Behind Its Beer
New Heineken Campaign Heralds 'Legendary 7' Sustainability Pioneers Behind Its Beer
Published on April 29, 2015
About a 2 minute read

Heineken has teamed up with Blippar — the augmented reality smartphone app — to launch a new digital campaign that taps into increasing consumer interest into sustainability and a desire to understand more about the ingredients of beer.To highlig... View More

Article
Supply ChainMarketing & Communications
Fashionistas Around the World to Demand Industry Clean Up Its Act on Fashion Revolution Day 2015
Fashionistas Around the World to Demand Industry Clean Up Its Act on Fashion Revolution Day 2015
Published on April 23, 2015
About a 4 minute read

On Friday, the second annual Fashion Revolution Day, people in 66 countries around the world will challenge global fashion brands to demonstrate commitment to transparency across the length of the value chain, from farmers to factory workers, brands ... View More

Article
Marketing & CommunicationsMarketing & Communications
Successful Stakeholder Engagement 101 (or How Prince Ea Is Rallying Millions to #StandForTrees)
Successful Stakeholder Engagement 101 (or How Prince Ea Is Rallying Millions to #StandForTrees)
Published on April 22, 2015
About a 8 minute read

For those of us in the sustainability field, stakeholder engagement that leads to action is the Holy Grail for creating the change needed for a healthy world and future. ... View More

Article
Marketing & CommunicationsMarketing & Communications
Woolworths Teams Up with Pharrell Williams, Asks South Africa ‘Are You with Us?’ on Sustainability
Woolworths Teams Up with Pharrell Williams, Asks South Africa ‘Are You with Us?’ on Sustainability
Published on April 17, 2015
About a 3 minute read

Woolworths CEO Ian Moir announced a partnership with Grammy Award-winning musician, record producer and philanthropist Pharrell Williams last week. The collaboration is the first of its kind for a South African retailer.Williams will become the new S... View More

Slides
New MetricsMarketing & Communications
Five Case Studies Proving the ROI of Sustainability
Five Case Studies Proving the ROI of Sustainability
Published on April 17, 2015

Sustainable Brands has pulled together this compilation of five research studies that collectively demonstrate the positive ROI of sustainability from a variety of angles, including company revenue, stock performance, cost reduction, brand reputation... View More

Article
Marketing & CommunicationsMarketing & Communications
Activists Petition Nestlé to Shut Down Water Bottling Operations in California
Activists Petition Nestlé to Shut Down Water Bottling Operations in California
Published on April 13, 2015
About a 1 minute read

As California enters its fourth year of drought, more than 135,000 people have signed a petition to the California Water Resources Control Board to shut down Nestlé’s water bottling operations in the state.Created by the California-based Courage C... View More

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Marketing & CommunicationsMarketing & Communications
If We’re Going to Push Forward, It’s Time to Embrace Awkwardness
If We’re Going to Push Forward, It’s Time to Embrace Awkwardness
Published on April 9, 2015
About a 5 minute read

From economists to politicians, from consumers to scientists, plenty of people agree that the current approach of many businesses is not sustainable.We’ve talked about the sheer obviousness of this point, as have many other thinkers and doers worki... View More

Article
Marketing & CommunicationsMarketing & Communications
Meijer Cookbook Helping Food Pantries, Customers Get the Most from Their Food
Meijer Cookbook Helping Food Pantries, Customers Get the Most from Their Food
Published on April 8, 2015
About a 3 minute read

Meijer was facing three compelling realities as it put together its recently released Simply Cook: Easy, Healthy Meals cookbook.First, the Grand Rapids, Michigan-based Midwestern grocery and discount chain in had committed its resources to help food ... View More

Article
Marketing & CommunicationsMarketing & Communications
Humane League Campaigns Prompt Sweeping Improvements to Animal Welfare in Food Industry
Humane League Campaigns Prompt Sweeping Improvements to Animal Welfare in Food Industry
Published on April 8, 2015
About a 3 minute read

After less than two intensive months of campaigning for change in the foodservice industry, The Humane League — a national nonprofit animal advocacy organization with the mission to save animals’ lives and reduce animal suffering — is proud to ... View More

Article
Marketing & CommunicationsMarketing & Communications
Bevy of Brands Partnering With NGOs to Fund Conservation During Earth Month
Bevy of Brands Partnering With NGOs to Fund Conservation During Earth Month
Published on April 8, 2015
About a 3 minute read

April is Earth Month, and brands are announcing programs to inspire participation in environmental activities and funding campaigns. ... View More

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