How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Unilever UK and Greenredeem, which rewards people for everyday conscious actions (similar to the UK equivalent of Recyclebank), have announced a partnership aimed at increasing recycling rates and other small, positive actions in our everyday lives t... View More
It’s now carnival in Brazil, a week when the population puts away its troubles and heads to the beaches and streets in a glorious celebration of dancing, music and life.So a few weeks ago some bright spark at Skol, one of the best-selling lagers he... View More
It has been almost five years since the Deepwater Horizon disaster in the Gulf of Mexico claimed 11 lives and became the largest oil spill in world history. The crisis unleashed a torrent of criticism against BP, which operated the offshore oil rig. ... View More
True to their snarky form, our friends at Grist have created a series of Valentine’s Day greetings designed to show your loved ones how much you care — both about them and the damage we’ve done to the planet.As Amelia Bates and Katie Herzog exp... View More
Code REDD announced the launch today of Stand For Trees, the first consumer campaign that uses the power of social media and crowdfunding to enable users to take action to reduce deforestation and curb climate change.Individuals are asked to purchase... View More
GE Water & Process Technologies recently launched UsedtoUseful, a new platform that explores the impact of water reuse on industrial and municipal sectors. The site shares industry insight and discusses interesting concepts surrounding the impact... View More
As Super Bowl XLIX shapes up to kick off on Sunday, NBC is selling 30-second spots for $4.4-4.5 million, and 95 percent of in-game ad inventory is already sold on what has become digital advertising’s biggest day.By leveraging a massive event such ... View More
When Sandy flooded New York and New Jersey, it destroyed key infrastructure for two lifeline sectors: fuel and transportation. What happened next reveals just how essential it is to share supply chain information in times of crisis. ... View More
I had a fascinating conversation this morning with Guy Dauncey, a futurist and big brain in the sustainability field. Guy is writing his latest book, a novel that projects us into the Vancouver of 2040. His vision isn’t apocalyptic — it describes... View More
Sport England, previously known as the English Sports Council, has launched an ad campaign called “This Girl Can,” which uses real women to promote exercise among females.The campaign’s first 90-second film, aiming to inspire women of all shape... View More
As I stared at a seemingly endless array of packaged chicken parts in a high-end grocery store recently, a mother of two strode up to the refrigerated section and decisively grabbed a package that promised “All-Natural Free-Range” chicken. “Yes... View More
Stonyfield Farm has taken the transparency of its supply chain to a new level by creating a source map for each of its ingredients.The New Hampshire-based organic dairy brand worked with SourceMap to create a map detailing the location, farm conditio... View More
On a balmy Sydney night in November 2003, a squad of 31 English rugby players fulfilled their dreams. They won England's first rugby World Cup, led by a brilliant coach, ex IT-leasing company founder, Clive Woodward. Their journey under his leadershi... View More
At the International Consumer Electronics Show (CES) in Las Vegas this week, AT&T unveiled Eco-Rating 2.0, an updated rating system that provides consumers an easy way to understand environmental — and now social — impacts associated with the... View More
Taiwanese salon hair care brand Hair O’Right is the first successful participant in a pilot project to harmonize the product carbon footprinting and labelling schemes run by the Carbon Trust and Taiwan’s Environmental Protection Administration (E... View More
We’re hearing more and more products, processes, events and even entire companies described as ‘carbon neutral,’ and many more striving to become so — but what exactly does that mean? ... View More
UPS today launched Your Wishes Delivered, a campaign designed to invite the public to share their wishes during the holidays. This year, the company will donate $1 for each wish submitted using #WishesDelivered to one of three charities — The Boys ... View More
Google, Microsoft, Walt Disney and BMW have the best CSR reputations globally, according to new research from the Reputation Institute (RI).Although this year Google beat out Microsoft for the top spot, the same companies remain in the top four as la... View More
At SB ‘14 London last month, one thing that really stood out for me was the focus on how storytelling can be used to help brands engage their customers with the theme of sustainability. For example, on the first morning of the first day, Daianna Ka... View More
At the Official Draw for the 2015 OrangeTM Africa Cup of Nations today, the Confederation of African Football (CAF) joined football (soccer) stars, celebrities, international health organizations and corporations to announce the launch of Africa Unit... View More