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Circularity by Design:
How to Influence Sustainable Consumer Behaviors

Circularity by Design: How to Influence Sustainable Consumer Behaviors
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Thursday, December 5, 2024
1:00pm EST / 10:00am PST / 6:00pm GMT / 7:00pm CET
Sponsored By
Sustainable Brands
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Join nudge & behavioral design expert, Sille Krukow for a deep dive into the power of Consumer Behavior Design to drive circular decision-making and encourage sustainable behaviors like recycling and using take-back services. This webinar will introduce you to key insights on consumer psychology, behavior design related to in-store and on-pack experiences. During the webinar we’ll explore how small changes in the environment can help make it easy for consumers to choose circularity, helping brands achieve sustainability goals while engaging customers in positive and effective ways.

Key Takeaways:

  • Gain Insights into Consumer Psychology: Uncover the psychological drivers behind consumer behavior to effectively influence decisions that promote circularity.
  • Master Scalable Behavior Change Principles: Learn proven strategies that can drive impact across diverse cultures and markets, helping you implement change at scale.
  • Get Inspired by Practical Behavior Design: Explore how to apply behavior design principles to in-store and on-pack experiences, making sustainable choices simple and intuitive for consumers.

Can’t join in real time? Register anyway and we’ll send you the recording!

Speakers

Sille Krukow
Nudge & Behavioral Design Expert

Mike Dupee
Chief Executive Officer
Sustainable Brands

Michael Dupee is a corporate sustainability and innovation expert, educator, and entrepreneur, with over 25 years of experience across the consumer products, graduate education, investment banking, and ecotourism fields.