Sille Krukow

Nudge & Behavioral Design Expert
Krukow

Sille is the founder of Krukow, a behavior change consultancy that uses a behavior-led approach to help global businesses solve some of the world´s biggest problems within sustainability, safety, and performance. For the past 15 years, Sille has been working with corporations like P&G, Heineken, Nespresso, and Electrolux measurably nudging consumers toward more sustainable and safer decision-making while ensuring prosperous business results.

Sille is an internationally acknowledged thought leader within the field of behavioral design, nudging, and effective consumer communication.

Educational Background: MA in Visual Communication Design

Sille Krukow is tagged in 6 assets.
Video
Circularity by Design: How to Influence Sustainable Consumer Behaviors

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Video
Using Applied Behavioral Science to Shape New Shopping and Consumption Behaviors

This session offers multidisciplinary insights and tools to help brands make progress in the difficult quest toward incentivizing new cultural norms around shopping and consumption. By combining the power of a set of tactics derived from behavioral... View More

Slides
Using Applied Behavioral Science to Shape New Shopping and Consumption Behaviors

This session offers multidisciplinary insights and tools to help brands make progress in the difficult quest toward incentivizing new cultural norms around shopping and consumption. By combining the power of a set of tactics derived from behavioral... View More

Article
How to Prove Skeptical Stakeholders Wrong on the Road to Fulfilling Your Brand Purpose

“Purpose is like Pokémon - everybody is chasing it and nobody knows why,” “Mr. Goodvertising,” Thomas Kolster, mused at the start of the Tuesday morning plenary session at SB’16 Copenhagen. Articulating purpose is central to modern brandin... View More

Article
Influencing Consumers Is Great, But What About Sustainable Behaviour Change Within Your Organization?

Organizations across the globe are becoming increasingly focused on delivering sustainable products and services to their customer base as a way to limit their environmental footprint and to create a competitive advantage in the marketplace. Though t... View More

Article
Study: Choice Architecture, Not More Info, Key to Healthier Purchasing Habits

Recent studies suggest consumers are increasingly motivated to buy sustainable products, especially the rising generation of socially motivated millennials — that’s the headline in the sustainable business community. But we also know that it’s ... View More

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June 8-10, 2026
SB'26 San Diego
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February 18-19, 2026
SB'26 Tokyo
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