Sille Krukow is a pioneer in the field of Behavioral Design, with over 20 years of experience guiding global consumer brands towards sustainable change. As the founder of Krukow APS, she has worked with industry leaders such as P&G, Electrolux, the EU Commission, and Heineken to develop impactful, measurable behavior change strategies. Sille is renowned for her ability to nudge consumers toward greener and safer choices, leveraging her deep expertise in applied behavioral science. Her work is grounded in making sustainable behaviors intuitive and effortless, driving positive outcomes for both businesses and society. She is also a respected guest lecturer at international universities, a TV host, and an internationally sought-after keynote speaker, holding a Bachelor degree in Social Design and a Master's degree in Visual Communication Design.
Sille Krukow
Nudge & Behavioral Design Expert
Using Applied Behavioral Science to Shape New Shopping and Consumption Behaviors
This session offers multidisciplinary insights and tools to help brands make progress in the difficult quest toward incentivizing new cultural norms around shopping and consumption. By combining the power of a set of tactics derived from behavioral... View More
Using Applied Behavioral Science to Shape New Shopping and Consumption Behaviors
This session offers multidisciplinary insights and tools to help brands make progress in the difficult quest toward incentivizing new cultural norms around shopping and consumption. By combining the power of a set of tactics derived from behavioral... View More
How to Prove Skeptical Stakeholders Wrong on the Road to Fulfilling Your Brand Purpose
“Purpose is like Pokémon - everybody is chasing it and nobody knows why,” “Mr. Goodvertising,” Thomas Kolster, mused at the start of the Tuesday morning plenary session at SB’16 Copenhagen. Articulating purpose is central to modern brandin... View More
Influencing Consumers Is Great, But What About Sustainable Behaviour Change Within Your Organization?
Organizations across the globe are becoming increasingly focused on delivering sustainable products and services to their customer base as a way to limit their environmental footprint and to create a competitive advantage in the marketplace. Though t... View More
Study: Choice Architecture, Not More Info, Key to Healthier Purchasing Habits
Recent studies suggest consumers are increasingly motivated to buy sustainable products, especially the rising generation of socially motivated millennials — that’s the headline in the sustainable business community. But we also know that it’s ... View More
