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Sille Krukow

Founder and Behavioral Design Director
Krukow

Sille Krukow is tagged in 2 stories.
How to Prove Skeptical Stakeholders Wrong on the Road to Fulfilling Your Brand Purpose
How to Prove Skeptical Stakeholders Wrong on the Road to Fulfilling Your Brand Purpose

Marketing and Comms / “Purpose is like Pokémon - everybody is chasing it and nobody knows why,” “Mr. Goodvertising,” Thomas Kolster, mused at the start of the Tuesday morning plenary session at SB’16 Copenhagen. Articulating purpose is central to modern branding. And in a world where the majority of market value is drawn from intangible assets, “brand is king,” Kolster said. - 3 years ago

Influencing Consumers Is Great, But What About Sustainable Behaviour Change Within Your Organization?
Influencing Consumers Is Great, But What About Sustainable Behaviour Change Within Your Organization?

Organizational Change / Organizations across the globe are becoming increasingly focused on delivering sustainable products and services to their customer base as a way to limit their environmental footprint and to create a competitive advantage in the marketplace. Though these are good policies, truly sustainable business is not simply an external matter, in the sense of producing and delivering responsibly produced offerings to markets. It is also very much an internal matter, in the sense of encouraging sustainable behaviour within the organization. - 3 years ago

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