Sille Krukow

Sille Krukow is a pioneer in the field of Behavioral Design, with over 20 years of experience guiding global consumer brands towards sustainable change. As the founder of Krukow APS, she has worked with industry leaders such as P&G, Electrolux, the EU Commission, and Heineken to develop impactful, measurable behavior change strategies. Sille is renowned for her ability to nudge consumers toward greener and safer choices, leveraging her deep expertise in applied behavioral science. Her work is grounded in making sustainable behaviors intuitive and effortless, driving positive outcomes for both businesses and society. She is also a respected guest lecturer at international universities, a TV host, and an internationally sought-after keynote speaker, holding a Bachelor degree in Social Design and a Master's degree in Visual Communication Design.