The ROI of Sustainability Part 1:
What's Changed, What Hasn't and How to Move Forward with Confidence

In today’s rapidly shifting business landscape, sustainability-driven innovation is facing a wider set of challenges than ever before. Old problems with data quality and modeling approaches remain, while the current macroeconomic environment is prompting a whole new range of tough questions. The bar for proving the ROI of sustainability is higher than it’s ever been.

In Part 1 of this masterclass series, we’ll take a hard look at how the ROI of sustainability is being perceived, challenged, and—when done right—leveraged effectively as a competitive advantage. Whether you're facing internal roadblocks, skeptical stakeholders, or struggling to connect your efforts to business outcomes, this session is your first step toward transforming doubt into strategic momentum. Join us to explore what’s changed (and what hasn’t), understand why sustainability is often held to a different standard, and learn how to shift ROI arguments in your favor.

What you will learn:

• What has and hasn’t changed when it comes to the ROI of sustainability
• Why sustainability is being held to a higher standard than other business functions
• How to break through skepticism and credibly demonstrate sustainability’s business value
• A practical list of specific actions to get unstuck or “up your game” when making the business case for sustainability

Can’t join in real time? Register anyway and we’ll send you the recording!

Coming Up in the Series: Parts 2 and 3 of this Masterclass Series will build on the conversation, offering deeper insights and tools to help you strengthen your ROI narrative, grow internal alignment, and drive measurable impact across your organization.

How to build your ROI argumentation using the Audiences, Information, Messaging (AIM) Model Why most of the value of sustainability is submerged (i.e.hidden until you know where to look), and how to surface it and quantify it reliably How to be wiser in choosing your assumptions and more deliberate with your language, especially when facing skepticism or hostility How to build further credibility as “the messenger” and what that means in different contexts How to build alliances and coalitions in both conventional and unconventional ways How to respond to tough questions from executives, investors, customers, and other stakeholders … and more! Stay tuned.