WHERE SUSTAINABILITY MEETS BUSINESS TRANSFORMATION

Join the Most Impactful Sustainability Event of 2025

October 13-16 | Town & Country Resort San Diego

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Adapt & Advance SB’25 San Diego - The Premier Sustainability Event 2025 at Town & Country Resort

ADAPT & ACCELERATE: NAVIGATING CHANGE, DRIVING GOOD GROWTH

The countdown to SB’25 San Diego is on, and this year’s program is set to be the most impactful yet! SB’25 will equip sustainability, brand, and innovation leaders with the strategies, insights, and connections needed to drive business value and turn responsible business practices into competitive advantage.

In today’s rapidly changing landscape, standing still is not an option. This year’s theme, Adapt & Accelerate, calls on brands to turn challenges into opportunities, leverage innovation, and take intentional steps toward a more sustainable future.

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WHY ATTEND SB’25?

A Bold & Timely Program for Today’s Challenges

Learn strategies to address volatility around environmental and social impact efforts.

Understand your business risk, vulnerability, and how to adapt for resilience.

Gain the latest insights on sustainability strategy, innovation, consumer preference and behavior change, and brand leadership.

Join immersive workshops, summits, and networking sessions designed to spark real action and transformation.

Connect with early confirmed speakers from Procter & Gamble, REI, Electrolux, BIC, Nest, Sustana, Nestlé Purina North America and more.

SB’25 CONFERENCE TRACKS & SUMMITS

This Year’s Theme: Adapt & Accelerate

SB’25 Conference Tracks

Selling Sustainability – This track explores proven storytelling techniques, case studies on brand authenticity, and frameworks that balance purpose with profitability. Gain insights into overcoming greenwashing risks while fostering transparency and consumer trust.

Enabling Behavior Change – Understand the psychology behind sustainability decisions and how behavioral science can be leveraged to drive lasting change. Learn actionable strategies to influence behavior among consumers, employees, partners, and communities.

Transforming Materials & Supply Chains – Gain insights into the latest innovations in sustainable materials, ethical sourcing, and supply chain resilience. This track covers circular economy principles, regenerative sourcing strategies, and emerging technologies that improve supply chain transparency.

Catalyzing Innovation & Regenerative Design – Dive into cutting-edge approaches that align business success with sustainability. This track explores breakthrough innovations in regenerative design, systems thinking, and new business models that promote resilience and profitability.

Governance and Metrics for ROI & Impact – Learn how to measure, communicate, and maximize the impact of sustainability efforts. Discover how to develop key performance indicators (KPIs) that align sustainability goals with financial success, ensuring long-term business resilience and stakeholder trust.

Summits at SB’25

Regenerative Agriculture Summit – Join brand leaders, technology innovators, finance experts, and farmers at the forefront of regenerative agriculture to explore solutions for climate adaptation, soil health, and ecosystem restoration. Learn how regenerative practices drive business value and positive impact across agricultural supply chains.

Adaptation & Resilience Summit – As global challenges intensify, businesses must evolve to remain competitive. Explore strategies for organizational resilience, climate adaptation, supply chain security, and regenerative business models. Gain insights from industry leaders and cutting-edge research on future-proofing business operations.

FEATURED SPEAKERS & PARTICIPATING BRANDS

Experts from Procter & Gamble, REI, Electrolux, BIC, Nest, Sustana, Nestlé Purina North America, and more.

Meet industry leaders & innovators shaping the future of sustainable business.

WHAT TO EXPECT AT SB’25

The Event Experience

From next-gen materials and packaging innovation to driving lasting behavior change and discovering business strategies that drive "good growth"—economic progress that benefits brands, people, and the planet. Join us as the SB community reunites to share innovative solutions and levers for driving sustainable growth.

PLENARY SESSIONS – Sit at the front line of change. Hear from visionaries who are culturally attuned, purpose-driven, action-oriented, and focused on delivering good growth for brands, consumers, the planet, and society as a whole. Keynotes and fireside chats will set the tone for transformational change and strategic innovation.

BREAKOUTS – Engage your creative thinking as carefully curated panels of subject-matter experts share new approaches to creating positive impact. These sessions will address the challenges brands face when working toward a sustainable economy, providing actionable solutions and forward-thinking strategies.

WORKSHOPS – Tailor your experience to the needs of your business through deep-dive workshops. Designed to equip you with the tools you need to succeed, workshops address key topics, common pain points, and actionable solutions. Walk away with blueprints and frameworks to immediately apply to your sustainability initiatives.

SPECIAL EVENTS & NETWORKING OPPORTUNITIES – Take part in SB’s popular small group networking options, including "Birds of a Feather" dinner discussions and "Campfire Conversations" to deeply engage on provocative and timely topics. Or, relax with meditation, a morning run, or yoga. Whether you're an introvert or extrovert, SB provides opportunities for both restoration and invigoration between sessions.

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MEMBERSHIP BENEFITS FOR ATTENDEES

Why Join SB as a Member?

Exclusive discounts on event passes
Year-round access to premium sustainability content
Early invitations to members-only networking events
First access to industry reports & whitepapers

Adapt & Advance symbols SB’25 San Diego - The Premier Sustainability Event 2025 at Town & Country Resort

EXPLORE MEMBERSHIP BENEFITS

EXCLUSIVE EVENT RESOURCES

Access Thought Leadership & Insights from SB’25

Selling Sustainability: Driving Preference for Purpose-Driven Products is your essential guide to connecting with customers in meaningful ways, ensuring your brand’s sustainability commitments drive both impact and competitive advantage.

SELLING SUSTAINABILITY MINI GUIDE

FAQs

What are the dates for SB’25?
October 13-16, 2025 at the Town and Country Resort in San Diego.

Where can I find full event details?
The dedicated event website hosts the full agenda, registration, speaker lineup, and sponsorship opportunities. Visit the event site here.

How much does it cost to attend?
Pricing varies based on pass type and membership. See pricing details here.

What networking opportunities are available?
Attendees can join curated networking sessions, roundtables, and interactive summits.

SECURE YOUR SPOT AT SB’25!

Don’t miss the premier sustainability and brand innovation event of the year!

EXPLORE THE FULL EVENT SITE