Andrew Winston, founder of Winston Eco-Strategies, is a globally recognized expert on how companies can profit from solving the world’s biggest challenges.
His views on strategy have been sought after by many of the world’s leading companies, including 3M, DuPont, HP, Ingersoll Rand, J&J, Kimberly-Clark, Marriott, PepsiCo, PwC, and Unilever. Andrew's book, The Big Pivot was selected as one of the "Best Business Books" by Strategy+Business magazine. Andrew’s first book, Green to Gold, was the top-selling green business title of the last decade, selling more than 100,000 copies in seven languages. Inc. Magazine included Green to Gold on its all-time list of 30 books that every manager should own. Andrew is also a regular contributor to Harvard Business Review, MIT Sloan Management Review, and other media outlets. He has been quoted in or appeared in major media such as Bloomberg, The Wall Street Journal, Time, BusinessWeek, New York Times, and CNBC. Andrew’s speeches around the globe, including a TED talk, provide a practical and optimistic roadmap to help leaders build thriving, resilient companies in a volatile world. He received degrees in economics, business, and environmental management from Princeton, Columbia, and Yale.
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Marketing and Comms /
For the last 5 years, my firm has tracked the sustainability goals of the world’s largest companies. These thousands of targets commit multinationals to do many important things, such as slashing carbon emissions in half (or to zero) or bringing the percentage of women in management up dramatically. The project, managed in part by my colleague Jeff Gowdy, keeps the public and free website www.pivotgoals.com humming. - 1 year ago
I was driving through rural Pennsylvania recently and saw a fascinating billboard. Sponsored by an organization that promotes coal and natural gas, the sign declared, “The truth is that 90 percent of our energy comes from fossil fuels.”
Technically, that’s true (ish), but it’s also meaningless. - 1 year ago
I recently visited Tokyo on a business trip and had the chance to meet with a number of Japanese companies. At the end of a three-hour meeting with sustainability professionals from a dozen or so multinationals, the host asked me for my impressions of Japanese organizations and their sustainability efforts. My honest answer: “I’m confused.” - 1 year ago
The People’s Climate March is coming to Washington, DC on April 29th. Businesses and their employees can take part and show their support for climate action. - 1 year ago
The Next Economy /
The CEO of a large industrial company recently described the Trump administration as “the most pro-business since the Founding Fathers.” It’s a popular perception in the business community, with or without the hyperbole, and the stock market is reacting accordingly. - 1 year ago
New Metrics /
Every manager (or consultant) who has pitched an initiative under the banner of “sustainability” has faced the same question nearly every time: What’s the business case?
On the surface, there’s nothing wrong with the question. Business is all about allocating some form of capital, be it financial, human or organizational. So it’s not unfair to wonder what the return on the investment might be. But usually, when executives pose the question about sustainability initiatives, they’re asking about the business case in the narrowest sense: Does this thing pay back, in cash, within some short payback period (1 or 2 years)? - 1 year ago
If there’s any force greater than whatever propelled Donald Trump into the Presidency, it’s economics. Nobody, not even a President Trump, can stop all movement toward the clean economy. The reason is simple: It’s now cheaper to cut carbon and use renewable energy than to keep the status quo.
Don’t get me wrong. Today is a very hard day for many Americans. I know I am fearful about our democracy and threats to human rights of all kinds. I also believe some critical structural problems in our system badly need to change (like the electoral college, profit- and clicks-driven news media, and money in politics). - 2 years ago
In the spirit of "showing your work" in progress, I'm posting some info on the big new clean economy agreement announced by the so-called "three amigos" -- i.e., the leaders of Canada, the U.S., and Mexico. - 2 years ago
Behavior Change /
My family eats a mostly vegetarian diet. Some kids at school were making fun of my 9-year-old son, telling him how great meat tastes. Before diving into the challenge of dealing with childhood peers, I asked him if he knew why we’re vegetarian. When it was clear he didn’t (that’s on me), I started to tell him about the environmental impacts of meat as it’s currently produced, health benefits, and animal welfare. - 2 years ago
The Next Economy /
2015 was a pivotal time when humanity turned more decisively toward building a thriving and sustainable world. On our largest shared challenge, climate change, most of the major hurdles to action — both imagined and real — started to crumble. And an unlikely group of new voices joined the fight. From the Pope to global CEOs to almost all the world’s political leaders, the most powerful people got on board. - 3 years ago
Organizational Change /
The Conference of the Parties … COP21 … the climate conference … or just “Paris,” as in “What’s going to happen in Paris?” - 3 years ago
For years, the answer to the question “Do people really want to buy more sustainable products?” was a profound “sort of.” Surveys consistently show that we aspire to buy responsibly, and we even say we’ll pay more for environmental or socially preferable products. But purchase intent does not always translate to real sales, and companies have often struggled to make sustainable products more mainstream. - 3 years ago
The business world is waking up to the challenge of climate change.Apple CEO Tim Cook recently lashed out at a shareholder who pressed the company to stop investing in carbon reduction and renewable energy. In the most recent World Economic Forum Global Risk survey of CEOs and world leaders, three of the top six issues of “highest concern” were failure to tackle climate change, extreme weather, and water crises. - 4 years ago
New Metrics /
Nature is valuable. But figuring out how valuable has been challenging. By some measures, the services that nature provides business and society — clean water, food and metals, natural defense from storms and floods, and much more — are worth many trillions of dollars. But that number is not helpful to companies trying to assess how dependent they are on natural resources, or how to value them as business inputs. - 4 years ago
Somehow it’s already year-end, a time to look back and try to make sense of what’s happened. Creating any “top” list of stories from 12 months is nearly impossible. But as I’ve done for the last 4 years, I’ll attempt to summarize some of the latest stories about the big environmental and social pressures on business, and how some innovative companies are dealing with them. - 5 years ago
Product, Service & Design Innovation /
When you look at the environmental and social challenges we face, it's often tough to stay optimistic. The worst predictions of climate science are coming true. Resource scarcity — especially water — is a major threat to business and the economy. Worker conditions around the world, like those that led to the unfathomable recent tragedies in Bangladesh, can seem like intractable problems. And the political system that we need to tackle big issues is mostly broken. - 5 years ago
The basics of sustainability excellence are fairly well known by now: reduce your footprint, create products and services that help customers do the same, drive employee engagement, think value chain, track data and enable transparency, and on and on. But real leaders will go further and address the scale of the sustainability challenges we face by fundamentally remaking their - 7 years ago