Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Marketing & CommunicationsMarketing & Communications
How to (and How Not to) Use Humour, 'Macho-Eco' Identities to Communicate Sustainability
How to (and How Not to) Use Humour, 'Macho-Eco' Identities to Communicate Sustainability
Published on November 18, 2015
About a 4 minute read

This Tuesday afternoon breakout session saw Thomas Kolster, founder and creative director at the Goodvertising Agency, and Kerry Eustice, Editorial Partnerships Editor at The Guardian Sustainable Business, share their perspectives on changing the con... View More

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Marketing & CommunicationsMarketing & Communications
How to Avoid the 7 Deadly Sins of Sustainability Communication
How to Avoid the 7 Deadly Sins of Sustainability Communication
Published on November 17, 2015
About a 4 minute read

Do people care about sustainability? And how do we start to have the kind of influence that we want to have? Those were the opening questions from Betsy Henning, the CEO and founder of AHA! — a content-focused agency from Vancouver — as she kicke... View More

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Marketing & CommunicationsMarketing & Communications
Companies Reveal #BusinessCase for Sustainability Standards
Companies Reveal #BusinessCase for Sustainability Standards
Published on November 16, 2015
About a 3 minute read

Leading brands at this week’s SB ‘15 London will reaffirm that doing good is good for business. At ISEAL Alliance, we wanted to find out why companies were choosing certification as a way to meet their sustainable sourcing goals and what the busi... View More

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Marketing & CommunicationsMarketing & Communications
Hershey Giving Chocolate Lovers More Visibility Into Their Food with SmartLabel
Hershey Giving Chocolate Lovers More Visibility Into Their Food with SmartLabel
Published on November 3, 2015
About a 3 minute read

Soon consumers in the US will come a lot closer to knowing what's in the food they buy thanks to a new standard being introduced by the Grocery Manufacturers Association (GMA). SmartLabel was created to meet the public’s desire for more information... View More

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Marketing & CommunicationsMarketing & Communications
Report: Millennials Key Drivers of Small Business Sustainability
Report: Millennials Key Drivers of Small Business Sustainability
Published on November 3, 2015
About a 3 minute read

Millennials will lead the way for small and medium businesses (SMBs) in future conversations and efforts around conservation, energy efficiency and environmental stewardship, according to a new survey by Cox Enterprises.The second annual Cox Conserve... View More

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Marketing & CommunicationsMarketing & Communications
New EWG Verification Identifies Personal Care Products Free of Toxic Ingredients
New EWG Verification Identifies Personal Care Products Free of Toxic Ingredients
Published on October 28, 2015
About a 2 minute read

Environmental health non-profit Environmental Working Group (EWG) has launched its new verification program to help consumers quickly and easily identify consumer goods that do not contain toxic ingredients. The EWG VERIFIED: For Your Health™ mark ... View More

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Marketing & CommunicationsMarketing & Communications
Trending: Barbie, 'Sesame Street' Encouraging Kids to Bust Social Stereotypes
Trending: Barbie, 'Sesame Street' Encouraging Kids to Bust Social Stereotypes
Published on October 25, 2015
About a 4 minute read

This might be the best recent trend in children’s brands. After years of being a less-than-progressive feminine role model, Barbie is on the verge of becoming the feminist icon she should be. Mattel’s latest ad features a college professor, a vet... View More

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Marketing & Communications
Why Your Company Needs a Magazine Mentality
Why Your Company Needs a Magazine Mentality
Published on October 14, 2015
About a 3 minute read

There was a time when the only way a company could hope to talk directly with real people was through the medium of advertising or public relations. Companies felt distanced from consumers and they worried that people wouldn't take them seriously unl... View More

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Marketing & CommunicationsMarketing & Communications
Report: Hotel ‘Greenwashing’ is Off-Putting to Customers
Report: Hotel ‘Greenwashing’ is Off-Putting to Customers
Published on October 12, 2015
About a 2 minute read

Greenwashing practices, combined with claims of corporate social responsibility, have reduced the trust of U.S. consumers who are increasingly recognizing hotels’ green claims may be self-serving, according to a new study in the Journal of Contempo... View More

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Marketing & CommunicationsMarketing & Communications
Virgin Unite's Global Goals Alliance Enlisting 'People Power' to Help Fight for SDGs
Virgin Unite's Global Goals Alliance Enlisting 'People Power' to Help Fight for SDGs
Published on October 7, 2015
About a 3 minute read

The 17 Global Goals (also known as the Sustainable Development Goals or SDGs) launched late last month by the United Nations (UN) aim to achieve three main objectives in the next 15 years: end extreme poverty; fight inequality and injustice; and tack... View More

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Marketing & CommunicationsMarketing & Communications
Money Talks – the Dark Secret of the Sustainability Event Circuit
Money Talks – the Dark Secret of the Sustainability Event Circuit
Published on October 7, 2015
About a 9 minute read

“...almost all fortunes are made out of the capital and labour of other men than those who realise them.” - Lysander SpoonerDo you have to pay to play?If you are a sustainability practitioner and attend events on the topic – do you know the app... View More

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Marketing & CommunicationsMarketing & Communications
VW Scandal a Growing-Up Time for the CSR Movement
VW Scandal a Growing-Up Time for the CSR Movement
Published on October 7, 2015
About a 5 minute read

The scandal that erupted recently around Volkswagen’s “diesel” pollution scam is going to reverberate across the corporate world − and so it should. All around the world surveys have shown that a majority of consumers care about whether the c... View More

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Marketing & CommunicationsMarketing & Communications
Amazon, Panera Have Best CSR Reputations in the U.S.
Amazon, Panera Have Best CSR Reputations in the U.S.
Published on October 2, 2015
About a 2 minute read

Amazon, LEGO, BMW, Sanofi, Schneider Electric and Panera Bread have the best public perception for corporate social responsibility (CSR) in the United States, according to a new report by the Reputation Institute. The U.S. CSR RepTrak highlights the ... View More

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Marketing & CommunicationsMarketing & Communications
'Eco-Friendly,' 'Renewable,' 'Sustainable' - Are 'Green' Buzzwords Reaching, Influencing American Consumers?
'Eco-Friendly,' 'Renewable,' 'Sustainable' - Are 'Green' Buzzwords Reaching, Influencing American Consumers?
Published on September 30, 2015
About a 3 minute read

While new surveys are emerging left and right attempting to find the pulse of the ever-elusive consumer when it comes to sustainability, that stubborn attitude/behavior gap still persists. So, let’s take a few steps back … Does the growing prolif... View More

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Marketing & CommunicationsMarketing & Communications
Sony Pictures Television Inviting Viewers to 'Picture' a Better World, Then Help Create It
Sony Pictures Television Inviting Viewers to 'Picture' a Better World, Then Help Create It
Published on September 30, 2015
About a 2 minute read

Picture streets without litter. Picture an urban oasis. Picture a beautiful forest. Picture This.Such is the goal of Sony Pictures Television Networks, which has decided to put its global reach and services to use to bring viewers' attention to the e... View More

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Marketing & CommunicationsMarketing & Communications
Study: Millennials Are Strongest CSR Supporters in U.S.
Study: Millennials Are Strongest CSR Supporters in U.S.
Published on September 24, 2015
About a 3 minute read

Millennials are universally more engaged in corporate social responsibility (CSR) efforts, according to new research from Cone Communications. This includes everything from buying products associated with a cause they care about to using their online... View More

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Marketing & CommunicationsMarketing & Communications
Conceptual Water Company's Bottles Are as Empty as California's Reservoirs
Conceptual Water Company's Bottles Are as Empty as California's Reservoirs
Published on September 23, 2015
About a 3 minute read

Designer Chris Onesto created California Water Company to highlight the state’s historic drought. The company’s water bottles are only about 6 percent full, to reflect the current capacity of California water reservoirs.“The Golden State is tur... View More

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Marketing & CommunicationsMarketing & Communications
Klein Asks: What If Confronting the Climate Crisis Is Our Only Chance to Build a Better World?
Klein Asks: What If Confronting the Climate Crisis Is Our Only Chance to Build a Better World?
Published on September 9, 2015
About a 3 minute read

A documentary based on Naomi Klein’s 2014 book, This Changes Everything, a scathing indictment of capitalism as the driver of our current climate crisis, premieres at the Toronto International Film Festival on Sept. 13. ... View More

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Organizational GovernanceMarketing & Communications
To Develop Long-Term Sustainability Plans, Look to Oil Companies
To Develop Long-Term Sustainability Plans, Look to Oil Companies
Published on September 4, 2015
About a 5 minute read

Sustainability conversations are changing. Just look at the National Association for Environmental Management’s (NAEM’s) thorough “Planning for a Sustainable Future” report released this week: EHS and sustainability leaders are quickly solvin... View More

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Marketing & CommunicationsMarketing & Communications
Want People to Read Your Sustainability Report? Add a Personal Touch
Want People to Read Your Sustainability Report? Add a Personal Touch
Published on September 2, 2015
About a 3 minute read

Corporate responsibility report season is upon us, and with that, we are constantly being inundated with important data — reductions in carbon emissions, savings in waste and changes in energy use. This increase in sustainability reporting is a sig... View More

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