How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
The scandal that erupted recently around Volkswagen’s “diesel” pollution scam is going to reverberate across the corporate world − and so it should. All around the world surveys have shown that a majority of consumers care about whether the c... View More
Amazon, LEGO, BMW, Sanofi, Schneider Electric and Panera Bread have the best public perception for corporate social responsibility (CSR) in the United States, according to a new report by the Reputation Institute. The U.S. CSR RepTrak highlights the ... View More
While new surveys are emerging left and right attempting to find the pulse of the ever-elusive consumer when it comes to sustainability, that stubborn attitude/behavior gap still persists. So, let’s take a few steps back … Does the growing prolif... View More
Picture streets without litter. Picture an urban oasis. Picture a beautiful forest. Picture This.Such is the goal of Sony Pictures Television Networks, which has decided to put its global reach and services to use to bring viewers' attention to the e... View More
Millennials are universally more engaged in corporate social responsibility (CSR) efforts, according to new research from Cone Communications. This includes everything from buying products associated with a cause they care about to using their online... View More
Designer Chris Onesto created California Water Company to highlight the state’s historic drought. The company’s water bottles are only about 6 percent full, to reflect the current capacity of California water reservoirs.“The Golden State is tur... View More
A documentary based on Naomi Klein’s 2014 book, This Changes Everything, a scathing indictment of capitalism as the driver of our current climate crisis, premieres at the Toronto International Film Festival on Sept. 13. ... View More
Sustainability conversations are changing. Just look at the National Association for Environmental Management’s (NAEM’s) thorough “Planning for a Sustainable Future” report released this week: EHS and sustainability leaders are quickly solvin... View More
Corporate responsibility report season is upon us, and with that, we are constantly being inundated with important data — reductions in carbon emissions, savings in waste and changes in energy use. This increase in sustainability reporting is a sig... View More
With User Experience (UX), the primary objective is to remove barriers between the user and the outcome we want to create. We start by putting ourselves in the shoes of users and trying as best we can to get inside their heads so that we can approach... View More
Today the ethical consumer market hovers between 10 and 20 percent. These numbers haven’t moved much since the term was first popularized 25 years ago. Yet market researchers such as Edelman and Ipsos Reid tell us that more than 80 percent of Canad... View More
Recent studies suggest consumers are increasingly motivated to buy sustainable products, especially the rising generation of socially motivated millennials — that’s the headline in the sustainable business community. But we also know that it’s ... View More
With just less than 100 days until the UN’s Conference of the Parties (COP21) in Paris, where leaders from more than 190 countries will gather to discuss a potential new agreement on climate change, another group has emerged, hoping to ensure a fir... View More
The Forest Stewardship Council (FSC), the standard-setting and certification organization for sustainable forestry, will host its 5th annual premier global business event in Durban, South Africa from September 3rd to 5th. In Good Company 2015 (IGC 20... View More
Irish global diversified industrial company Ingersoll Rand has been added to the FTSE4Good Index Series, an equity index series designed to facilitate investment in companies that meet globally recognized corporate responsibility standards.The compan... View More
Challenges and Opportunities.When it comes to social branding there are two key challenges. First, a company must have a clear definition of its brand and an authentic desire to have a positive impact on the world. For many brands this could be a cha... View More
B2B companies often see themselves as the dry toast to B2Cs’ Belgian waffles dripping with whipped cream and berries. And when we talk about making sustainability sexy, they may think it doesn’t apply to them. But it does. ... View More
The television remains one of the most vital tools available to “green” marketers. From product placement to paid commercial spots, getting your product, service or mission featured on TV is an invaluable way to bring your company’s messaging d... View More
Greenpeace has begun its latest campaign against Shell, with a month of protests over the oil giant’s plans to drill in the Arctic. ... View More
NRG Energy has launched Power Behind the Plug, an evocative 90-second film and campaign that seeks to illustrate how people react when they actually take a moment to think about where their power comes from. The goal of the film and campaign is to en... View More