How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
After passing the Senate last week, a bill proposing a federal labeling standard for foods with genetically modified ingredients - and blocking states from creating their own standards - sailed through the US House of Representatives on Thursday, and... View More
This week, the Beer Institute announced a new initiative to encourage its member companies to display specific consumer information on products, packaging or websites. ... View More
Will the power of love help Chipotle recover from its food safety woes, defecting customers and still-struggling stock price? The fast casual restaurant chain has once again produced an original animated short film in an attempt to advocate for fresh... View More
As the controversy over genetically modified foods continues to rage amongst consumers and researchers, Greenpeace recently came under fire from 110 Nobel Laureates calling them out for their consistent anti-GMO stance, in particular, against “Gold... View More
Mr. Potato Head was first manufactured back in 1952 as a bundle of plastic parts and pushpins, the idea being that you would stick them into a real potato that would serve as the toy’s head. The first toy ever advertised on television, Mr. Potato H... View More
Struggling to cover basic expenses such as food, housing and education, the roughly 40 million garment workers in Bangladesh, Cambodia, India, Indonesia and other parts of Asia regularly risk physical violence, sexual harassment, starvation, and even... View More
The first time I watched virtual reality, I knew that it was going to become an incredibly powerful medium for doing good. At Matter Unlimited, we're in the business of doing good by amplifying the power of brands and organizations to drive positive ... View More
“We’re going to change the world - all of us together. I know we will.” – Max Schorr GOOD is a social impact company that creates stories, experiences, and tools to push the world forward. During a dynamic workshop Monday afternoon, the GOOD ... View More
It’s no secret that the audience at any Sustainable Brands conference lives and breathes social impact. From CSR strategists to climate change experts to sustainability technicians, our careers are devoted to integrating business and social purpose... View More
Language is a virus: Get it wrong and it can kill your venture. Get it right, and it inspires others and spreads like fire. In sustainability, where we are still working to attract new audiences, this can be the difference between engagement and alie... View More
Early on in the Embedding Project, one topic came up more than any other: storytelling. While many companies are experimenting with sharing stories about sustainability as a way to shape their cultures, we also heard that their attempts to do this so... View More
Purpose-driven brands know that the key to successful engagement is connecting consumers to their brand purpose and mission. The most effective ways to do that is to listen, communicate, and build trust. Here we offer five inventive new ways to activ... View More
Roughly a year ago, KIND Snacks CEO Daniel Lubetzky received a letter from the U.S. Food and Drug Administration (FDA) about his products. Among other nutrition claims, the FDA took issue with the use of the word “healthy” on KIND snack bar label... View More
Academy-Award nominated filmmaker Josh Fox’s latest documentary opens with Fox dancing to The Beatles to celebrate a victory over the gas industry following the production of his startling previous release, Gasland. The new film, entitled How to Le... View More
The environmental and social benefits of Forest Stewardship Council (FSC) certification are proven, as the organisation works to ensure sustainable use of forest products. But a recent WWF study has found that there is also a concrete economic benefi... View More
Climate change has slowly become more of a partisan issue over the last few decades, fuelling heated debates despite the scientific consensus (and, quite often, about whether there is in fact a scientific consensus) that human activities are causing ... View More
Mars Food plans to begin distinguishing between its products which are fit for “everyday” versus “occasional” consumption. Over the next few months, the company is expected to publish a list of products which should not be eaten more than onc... View More
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This year, Fashion Revolution’s annual campaign has expanded into a week-long series of events featuring hundreds of activities, stunts and social experiments across 84 countries worldwide. Throughout Fashion Revolution Week, April 18th to 24th, co... View More
Every year, April evokes campaigns and initiatives from companies and nonprofits alike in celebration of Earth Day (April 22) or Earth Month. This year, personal care brand Tom’s of Maine has teamed up with upcycling leader TerraCycle on the#LessWa... View More