Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Bill Nye Is Back to 'Save the World' from Misinformation, Climate Deniers

‘Science Guy’ Bill Nye is coming back to television this Spring – this time to put climate deniers in their place. ... View More

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G20 Task Force Report Creates Buzz Around Climate-Related Financial Disclosures

One year after its formation, the Task Force on Climate-Related Financial Disclosures (TFCD), a global task force created by the G20’s Financial Stability Board (FSB) to prevent market shocks stemming from climate change, has published its report, ... View More

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Scotland (and the Rest of Us) Urged to Shop, Cook Thoughtfully to Prevent Holiday Food Waste

As we indulge in holiday goodies, food waste becomes an inevitable consequence. This holiday season, a projected 50,375 tons of food and drink will be thrown out; Zero Waste Scotland (ZWS) is aiming to show citizens how to avoid this – and to save ... View More

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Purpose Across Borders: What Regions Can Learn from Each Other

Earlier this year, Radley Yeldar launched its 2016 Fit for Purpose Index, which explores how global brands are adapting to the shifting expectations from their stakeholders to play a positive role in society. The research was conducted at a global le... View More

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Communication Chasm: Brand Wins, Missed Opportunities in Engaging Consumers on Purpose

If ever there was a time for the world’s leading brands to show leadership in sustainability, that time is now. Globally, the political resolve to combat climate change is being challenged by the arrival of a new US president who considers global w... View More

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Organic Standards Board Cracking Down on Next-Generation GMOs

The National Organic Standards Board (NOSB) has voted unanimously to update U.S. organic standards to exclude ingredients derived from next-generation genetic engineering and gene editing. ... View More

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A Conscious Consumer Walks Into a Bar: Investing in Social Impact Film Storytelling

There has been a millennial marketplace shift - the type of companies that this generation of consumers want to patronize - and work for - are companies that align with their personal values. How is the consumer informed of those values? Long-form st... View More

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Reporting 3.0: Progress Toward a More Common Definition of True Materiality

Drawing on the work of Reporting 3.0 - in particular, its Reporting Blueprint and forthcoming Accounting Blueprint - this panel on the final afternoon of New Metrics ‘16 facilitated an animated discussion on true materiality, exploring the broad ra... View More

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Demonstrating Impacts of Sustainability Certifications Will Require Better Communication

Certification has, over the years, played a significant role in the development and execution of ethical supply chain programs across industries, providing frameworks within which brands can analyze and make improvements to their practices and busine... View More

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ISEAL: Meeting the Need for More Impact Data from Sustainability Standards

Throughout Sustainable Brands’ New Metrics ’16 event this week, I expect to hear a continual drumbeat of the need to measure impact. That is how it should be. As a panellist for the session on “Demonstrating the Impact of Sustainability Labels ... View More

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One Simple Action: How FSC, Kimberly-Clark Are Engaging Consumers in Sustainable Forestry

Moving the needle on consumer behavior remains a monumental task - but a necessary one if we are to achieve the United Nations’ Sustainable Development Goals (SDGs). With household consumption accounting for nearly 70 percent of economic activity i... View More

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Nat Geo Follows 'Before the Flood' Doc with Campaign to Raise $100K for Wildlife Conservation

With over 8.7 million views on YouTube already, Leonardo DiCaprio’s documentary film Before the Flood is already making waves. ... View More

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Dannon's Non-GMO Commitment Garners 'Unfounded Accusations' from Farm Groups

Earlier this year, yogurt giant Dannon announced new sustainable agriculture and non-GMO commitments. Now, farm organizations have decided that food companies 'jumping on the anti-GMO bandwagon' cannot go unchallenged. ... View More

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Stop Selling, Start Mobilizing: The Rise of Movement Brands

The relationship between brands and people is being transformed before our very eyes; the old-fashioned, binary model of companies selling and people consuming is dead. Traditional, rigid hierarchies of control are being replaced with more fluid and ... View More

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New Research Reveals Opportunity, Methods for Engaging Investors on Long-Term Value Creation

A growing number of investors are looking for high-quality information on a company’s sustainability performance. Earlier this year Larry Fink, CEO of Blackrock, called on S&P 500 CEOs to demonstrate how environmental, social and governance (ES... View More

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Nat Geo to Kick Off Its First Earth Week with ‘Before the Flood,’ ‘Years of Living Dangerously’ Premieres

Beginning Sunday, October 30, climate change will take over primetime on National Geographic. The channel has announced it will host its first-ever Earth Week, which will air six straight days of primetime programming dedicated exclusively to climate... View More

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Novelis, Discovery Education Launch New Program to Inspire the Next Generation of Recyclers

Aluminum roller and recycler Novelis has teamed up with digital content provider Discovery Education on an all-new aluminum recycling education program, "Life of a Can - A Never Ending Story." The program is intended to empower students to ... View More

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Inspiring New Brand Campaigns: The Process Behind Successful Consumer Engagement

Jaclyn Murphy, Director of Brand Purpose at Edelman, opened an inspiring session on Wednesday afternoon where brand purpose was made tangible in four brands - Arla Foods, Unilever, BT and Neste - that shared their experience and insights about how th... View More

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Chipotle’s New Videos Highlight Food Safety, Quality Ingredients

On Tuesday, Chipotle celebrated National Taco Day by launching new chorizo tacos, but some have speculated that the promotional release might just be one more way the Tex-Mex chain is trying to regain customers following multiple food-safety scares l... View More

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How to Go Beyond Brand Purpose and Unlock New Relationships with Consumers

Consumers are expecting a new dynamic in the relationship they build with brands. The team from Edelman gathered a full room at Wednesday’s lunch time session to unveil the breakthrough ‘2016 Earned Brand’ research study for the first time. The... View More

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September 29-30, 2026
Sustainable Brands Türkiye’26
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Tuesday, September 29, 2026
The Path to Future-Ready Flexible Packaging
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December 2-3, 2026
SB Member Network: Selling Sustainability and Shifting Consumer Demand and Behavior December Member Meeting
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