How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Water scarcity and shortage is a growing problem that affects around three billion people across the globe and climate change is only serving to aggravate the already acute issue. While businesses will play an important role in reducing environmental... View More
Originally released at the opening of COP21 in November 2015, environmental documentary Tomorrow is being released in the US on April 21 in celebration of Earth Day (April 22). ... View More
Following its announcement that it is the only national restaurant brand that doesn’t use added colors, flavors or preservatives — artificial or natural — in any of the ingredients it uses to prepare its food, Chipotle Mexican Grill has launche... View More
When it comes down to assessing corporate sustainability performance and impacts, investors, rating agencies and other stakeholders have developed a growing appetite for accurate, relevant, consistent and comparable data. In a globalized world prone ... View More
With a growing number of consumers demanding transparency from brands about the products they use every day, companies are faced with a new world order — come clean or face extinction. Of course, baring it all is a lot easier when the items in ques... View More
The return of the popular Discovery series, "Deadliest Catch," for a 13th season will see the addition of a new and reoccurring character: climate change. ... View More
In honor of National Soil Conservation Week, which commences on April 16, the Soil Conservation Council of Canada (SCCC) has launched a new campaign encouraging Canadians to play in the dirt. Initiated by the Innovative Farmers Association of Ontario... View More
We’re continuing our discussion (see part one) on the role of activist brands in today’s roiling political and social climate. Our insights come from the Purpose Collaborative – North America’s largest community of purpose, corporate responsi... View More
The United Nations’ Sustainable Development Goals (aka Global Goals) are viewed by most in the sustainability community as the biggest opportunity yet for the world to shape a new and better way of doing business while shaping a new and better worl... View More
Luxury goods maker Shinola has unveiled a new national campaign — Let’s Roll Up Our Sleeves — that celebrates the American worker and work ethic, and encourages Americans to band together for the greater good. ... View More
As Georgetown University linguistics professor Deborah Tannen says, “We tend to look through language and not realize how much power language has.” We rarely realize it, but language is the lens through which we form perceptions about people, pla... View More
Sustainability isn’t just a buzzword these days — it’s insurance against reputational risk, the key to new market opportunities, a safeguard against climate change and a critical element for staying competitive. And companies that are resistant... View More
January’s Women’s March was one of the biggest global movements of recent years. An estimated 5 million people marched in 17 different countries to show their support for basic human rights — freedom, equality, justice and personal security - w... View More
In celebration of World Water Day, brewer Stella Artois and National Geographic have joined forces to create Our Dream of Water, a documentary by Crystal Moselle spotlighting the effects of the global water crisis. The film, which was commissioned by... View More
When a U.S. President can impact stock valuation and sway public dialogue in just 140 characters, what’s a brand to do? ... View More
Ahead of International Women’s Day on March 8th, Proctor & Gamble has launched a new campaign dubbed We See Equal along with an ad spot highlighting its latest gender equality initiative. ... View More
The language of business can be combative (launch, target, strategize), or very often it is about profits, sales, shared value - the language of money. We are either warriors or accountants when it comes to business. However, both warring and countin... View More
Growing demand for seafood and a global population growing at a rate of 75 million people every year has put ocean resources under significant strain. Approximately 90 percent of global fishing grounds are now over-fished or fully-exploited. Sustaina... View More
The year has hardly begun and we’ve already witnessed radical shifts throughout society - growing anti-establishment contingencies, women’s rights marches, and the new US administration are some of the major talking points of 2017. Many have call... View More
The political unrest seems to be good for advertising with a conscience, as this year’s Super Bowl saw the highest number of Goodvertising campaigns ever. ... View More