How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
What started as a simple home remedy and a middle school science project has exploded into a viable and affordable solution for fighting food waste across the globe. During a trip to India to visit family when she was 12 years old, Kavita Shukla’s ... View More
It is becoming increasingly important for companies to disclose information about long-term climate risks as more and more investors are using this information to inform financial decisions. While a general shift towards transparency is taking shape,... View More
We’ve done a lot of thinking, and writing, over the years about the broad topic of corporate sustainability and citizenship reporting (see here and here for examples). But for this post, I’m going to narrow the focus to what I believe are the two... View More
Earlier this summer, British supermarket group Sainsbury’s inspired a flurry of criticism after launching its own in-house sustainability standard, ‘Fairly Traded.’ At the time of the announcement, The Fairtrade Foundation suggested the new mod... View More
Earlier this year, Heineken released its 2016 Annual Report, marking the first time the company has combined its annual and sustainability reports into one document. To mark the launch of the report in the United States, the company tapped creative a... View More
Sustainability and climate risk are increasingly becoming important considerations for investors, a trend that is driving the world’s largest companies to commit to reducing their impact on global forests, says a new analysis of shareholder resolut... View More
The vague and often overstated use of the term “natural,” which lacks a universally accepted definition, has resulted in considerable confusion among consumers. A new study conducted by the Hero Group, parent company of baby food brand Beech-Nut ... View More
It’s no surprise that people simply do not want to talk about sustainability — and why it’s important in the first place. ... View More
Stella McCartney has long been an advocate for sustainable, ethical fashion; the luxury label has been busy over the last several months trying to drive the industry away from a take-make-waste model, announcing plans to use Parley for the Oceans’ ... View More
Netflix has become somewhat of a cultural phenomenon, quickly emerging as an essential for Gen Z, Millennials and Baby Boomers alike. While shows such as "House of Cards" and "Thirteen Reasons Why" are the entertainment hub’s br... View More
Leaving Cannes last week, I felt even more schizophrenic than I did during my hard-working years in ad land. On the one hand, it’s been the best year ever in the Festival’s history for advertising that does more than sell snake oil - call it ‘G... View More
Mayors of 52 of the world’s largest cities, representing more than 275 million citizens, have called upon G20 leaders to address climate change at the upcoming G20 Summit. ... View More
How do we stop climate change? This is the question of our generation: If we can answer it, we can stop the worst from happening — megadroughts, famine, cities sunk beneath the sea, and more. ... View More
Eight million tons of plastic trash find their way into the world’s oceans every year. If this trend continues, there could be more plastic than fish in the sea by 2050 according to the Ellen MacArthur Foundation. Considerable action is required to... View More
Google and Common Ground — an alliance of six major advertising holding companies — believe Generation Z could be the key to unlocking an SDG-aligned future. To drive widespread awareness and mobilize action among mission-driven youth around the ... View More
The Climate Leadership Council (CLC), an international policy institute whose mission is to mobilize global leaders around effective and equitable climate solutions, has launched a new ad campaign promoting its proposed carbon tax. ... View More
A majority of business leaders believe in the value of a strong corporate purpose and only a minority say their company’s main purpose is to maximize shareholder value says a new report by EY. Based on a survey of 1,470 global leaders representing ... View More
In recent years, Unilever has distinguished itself both as a champion for sustainability and overcoming gender bias with campaigns, initiatives and internal actions that work to align the company’s products and purpose. Further building on this rep... View More
Putting its Sustainability 2022 strategy into action, Kimberly-Clark has ramped up its relationship with environmental NGO World Wildlife Fund (WWF) with the launch of its new "♥ YOUR PLANET" ("HEART YOUR PLANET") campaign. Desi... View More
The people have spoken. The results of enso’s 2017 World Value Index are in and brands such as Amazon, Goodwill, Google, World Wildlife Fund and Dove came out on top. ... View More