Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Marketing & CommunicationsMarketing & Communications
Rapport: ‘The Gateway Drug of Sustainability Data’
Rapport: ‘The Gateway Drug of Sustainability Data’
Published on May 8, 2018
About a 4 minute read

As we get ready to select our semi-finalists for the 2018 Sustainable Brands Innovation Open, we wanted to check in with last year’s semi-finalists to learn about the impacts they continue to have on the business world. Here, we catch up with Rappo... View More

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Marketing & CommunicationsMarketing & Communications
Survey: Majority of Americans Concerned About Contaminants in Tap Water
Survey: Majority of Americans Concerned About Contaminants in Tap Water
Published on May 7, 2018
About a 3 minute read

It’s National Drinking Water Week, but new survey results suggest Americans may have more concerns on their minds than reasons to celebrate. Most Americans feel unknowledgeable about what is in their drinking water and are concerned about contamina... View More

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Marketing & Communications
Why Should Anyone Trust Your Brand?
Why Should Anyone Trust Your Brand?
Published on May 3, 2018
About a 4 minute read

Which brands do you really care about? Is there one you simply couldn’t do without? It’s a question that we rarely ask — so prevalent and dominant are companies and brands in our everyday lives. But while we’re dependent on the products and s... View More

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Marketing & CommunicationsMarketing & Communications
Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause
Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause
Published on April 27, 2018
About a 4 minute read

For decades, the ASPCA has been advocating for better breeding practices and adoption for dogs with campaigns that focused on educating the public on where pet store dogs come from. But over time, the influx of digital technology has completely trans... View More

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Marketing & CommunicationsMarketing & Communications
What We Can Learn from B Corps' Big Bets on Customer Engagement
What We Can Learn from B Corps' Big Bets on Customer Engagement
Published on April 26, 2018
About a 5 minute read

Today’s customers are choosing how to spend their dollars based on one of two factors: convenience or shared values. For example, Blue Apron, a grocery delivery company that makes it easier to cook healthy meals, is winning on convenience. But when... View More

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Marketing & Communications
Creating a #FashionRevolution: How to Campaign for Change
Creating a #FashionRevolution: How to Campaign for Change
Published on April 24, 2018
About a 5 minute read

Proposing a new idea and convincing others of its validity is no easy task. Even more so when you’re dealing with complex issues such as supply chain transparency, or trying to shift the ‘take, make and waste’ model of the fashion industry to o... View More

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Marketing & CommunicationsMarketing & Communications
SC Johnson Reveals How It Selects Ingredients to Protect Human Health, Environment
SC Johnson Reveals How It Selects Ingredients to Protect Human Health, Environment
Published on April 20, 2018
About a 4 minute read

People can now see, in detail, what goes into choosing each of the ingredients that are used in SC Johnson products. ... View More

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Marketing & CommunicationsMarketing & Communications
The Environment Is Under Threat, But Not in the Way You May Think
The Environment Is Under Threat, But Not in the Way You May Think
Published on April 20, 2018
About a 4 minute read

Nearly 50 years ago, the U.S. passed legislation to ensure the air we breathe and water we drink is clean, and that endangered animals and federal lands are protected. For 20 years, enforcement of these laws ranged from full swing or lapsed, dependin... View More

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Marketing & CommunicationsMarketing & Communications
‘Beauty in Real Life’ Campaign Makes Good on CVS Promise to Stop Altering Imagery
‘Beauty in Real Life’ Campaign Makes Good on CVS Promise to Stop Altering Imagery
Published on April 19, 2018
About a 2 minute read

CVS Health continues to put its money where its purpose is. Following up on the promise it made in January to stop altering imagery for beauty products, the company’s retail division, CVS Pharmacy, has launched an advertising campaign, “Beauty in... View More

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Marketing & CommunicationsMarketing & Communications
Beautiful Then, #TooLatergram Now: Photos Compare Former Glory to Current Reality
Beautiful Then, #TooLatergram Now: Photos Compare Former Glory to Current Reality
Published on April 10, 2018
About a 2 minute read

Is there any better platform than Instagram to turn the jealousy of wanderlust into environmental awareness? Followers scroll through the feeds of travel influencers, admiring the photos of scenic destinations and express their enjoyment with a 'like... View More

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Marketing & CommunicationsMarketing & Communications
3 Approaches to Building Customer Trust Through Transparency
3 Approaches to Building Customer Trust Through Transparency
Published on April 5, 2018
About a 4 minute read

In February, KFC in the United Kingdom had a bit of an issue — it ran out of chicken. ... View More

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Marketing & CommunicationsMarketing & Communications
The Cost of Bad Data for Sustainability Reporting
The Cost of Bad Data for Sustainability Reporting
Published on April 4, 2018
About a 3 minute read

Sustainability reporting focuses on the challenges that most affect business performance and matter most to key stakeholders. From understanding consumption and cost of inefficiencies and anomalies, clear reporting is mission critical to any organiza... View More

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Marketing & Communications
icebreaker Aims to Prove Its Apparel Is ‘Made Different’ with New Transparency Report
icebreaker Aims to Prove Its Apparel Is ‘Made Different’ with New Transparency Report
Published on April 4, 2018
About a 3 minute read

Touting it as an industry first, the report gives readers a full behind-the-scenes view of the brand’s entire operation. ... View More

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Marketing & CommunicationsMarketing & Communications
One Planet Plate Campaign Highlights Sustainable Food on 1K UK Menus
One Planet Plate Campaign Highlights Sustainable Food on 1K UK Menus
Published on March 21, 2018
About a 3 minute read

The Sustainable Restaurant Association’s (SRA) latest campaign is “helping people understand what sustainable food looks, smells and tastes like,” says its president Raymond Blanc OBE. ... View More

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Marketing & Communications
Canopy Sheds Light on Link Between Fashion, Rainforests in New Short Film
Canopy Sheds Light on Link Between Fashion, Rainforests in New Short Film
Published on March 21, 2018
About a 3 minute read

While textile waste and human rights are often the focus of conversations surrounding sustainability in the fashion industry, most consumers remain unaware of the sector’s impact on forests and the wildlife and communities that rely on them. In a b... View More

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Marketing & Communications
P&G, Nat Geo Shed Light on Global Water Crisis in New Documentary
P&G, Nat Geo Shed Light on Global Water Crisis in New Documentary
Published on March 20, 2018
About a 3 minute read

One in 10 people around the world lacks access to clean drinking water, yet the majority of US consumers are unaware of the extent of the global water crisis, new research from Procter & Gamble (P&G) shows. ... View More

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Marketing & CommunicationsMarketing & Communications
CDP Identifies Gap Between Corporate Intention, Action on Tackling Climate Risks
CDP Identifies Gap Between Corporate Intention, Action on Tackling Climate Risks
Published on March 19, 2018
About a 3 minute read

A new report from CDP and the Climate Disclosure Standards Board (CDSB) shows a gap between the way companies identify climate-related risks and opportunities, and how they are preparing to tackle them. ... View More

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Marketing & CommunicationsMarketing & Communications
E.ON’s New ‘Un-Utility’ Marketing Campaign Looks to the Future of Energy
E.ON’s New ‘Un-Utility’ Marketing Campaign Looks to the Future of Energy
Published on March 16, 2018
About a 2 minute read

Electricity and gas company E.ON Energy has launched a new campaign in hopes of challenging the norms in the utilities sector and exploring what can be done differently. The first ad shows Barcelona’s city streets transformed into a giant swimming ... View More

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Marketing & CommunicationsMarketing & Communications
WWF Challenges Creatives to Make Sustainability Sexy, Mainstream
WWF Challenges Creatives to Make Sustainability Sexy, Mainstream
Published on March 16, 2018
About a 3 minute read

World Wildlife Fund (WWF) is challenging the marketing industry to use its influence to help deliver a more sustainable future with the launch of Project Extraordinary, a global video challenge that will see creative agencies produce short films to d... View More

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Marketing & CommunicationsMarketing & Communications
What I Learned from 14 Years of Shooting ‘Images from a Warming Planet’
What I Learned from 14 Years of Shooting ‘Images from a Warming Planet’
Published on March 13, 2018
About a 7 minute read

Over the past fourteen years, photographer Ashley Cooper amassed the world’s single largest collection of images documenting the impacts of climate change and renewable energy projects around the world, which have just been published in a book enti... View More

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