How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day. ... View More
The vast majority of consumers across 22 countries would like to see sustainability information for seafood products in stores and on packaging. ... View More
By generating carbon-intensity data for each product, CoClear was able to identify industry trends, as well as track product performance improvements along value chains. ... View More
Nat Geo, P&G, Global Citizen launch storytelling partnership, documentary series to drive action around global challenges connected to extreme poverty ... View More
WRI’s Better Buying Lab works with food companies to research and test science-based approaches that encourage consumers to choose more sustainable, plant-based foods. ... View More
Quick laughs, bad jokes, celebrities — but very few with a message. ... View More
With certified companies such as Procter & Gamble, the Forest Stewardship Council is advancing a strategy to help consumers understand the impacts of their purchases. ... View More
“If there is one take-away for brands after reviewing this study, we hope it’s this: What matters most to your stakeholders should matter the most to your company.” — Brittany Hill, Catalist ... View More
Over 80 investors warn that “animal agriculture is the world’s highest-emitting sector without a low-carbon plan.” ... View More
White's work highlights actionable ways practitioners can influence consumers to behave more sustainably. ... View More
New mediums of communication, power and trust produced the Civic CEO, and she is here to stay. ... View More
We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity. ... View More
As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands. ... View More
The research study shared here, done in partnership with Sustainable Brands, the Harris Poll and supported by Ketchum, represents a crucial first step towards helping us understand what The Good Life means to people today and how they feel about the ... View More
JUST Capital and Forbes today released the 2018 list of America’s Most JUST Companies, an annual ranking of the 1,000 largest publicly traded US corporations on the issues Americans care about most, including fair pay and good benefits, customer tr... View More
What Gen Z want from brands is the new Holy Grail for marketers — you only have to look at the myriad surveys and reports published recently that seek to analyze their preferences and intentions. This obsession with Gen Z is understandable — afte... View More
WWF Germany recently published a report, Boom in Raw Materials: Between Profits and Losses, which offers one of the first concrete rebuttals from a major environmental group against the notion that industry actions alone are enough to move the global... View More
National Geographic has kept pace as the country’s demographics rapidly shift and the cultural definition of immigrants, identity and families continues to evolve, having recently launched a year-long series dedicated to exploring “Diversity in A... View More
The news last week that the Christmas advert from Iceland — a UK supermarket chain specializing in frozen food — has been banned is a bad decision. Iceland’s advert — a repackaging of a short, animated film by Greenpeace released earlier this... View More
A growing roster of celebrities are no longer satisfied with endorsing corporate products, instead creating (or at least investing in) their own. Think George Clooney, Dr. ... View More