Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

Article
Marketing & Communications
Amsterdam’s Creative Industry Rising to Challenge to Take on the Climate Crisis
Amsterdam’s Creative Industry Rising to Challenge to Take on the Climate Crisis
Published on August 30, 2019
About a 4 minute read

Extinction Rebellion and The Humblebrag call upon Dutch creative industries to take a collective stand for the climate. Amsterdam’s first Creatives for Climate summit will take place on 18 September at Patagonia HQ. ... View More

Article
Marketing & CommunicationsCollaboration & Co-Creation
Samsung, UNDP Partner to Push Progress on the SDGs
Samsung, UNDP Partner to Push Progress on the SDGs
Published on August 14, 2019
About a 3 minute read

New mobile app, special-edition accessories aim to raise awareness of, funding for the UN Sustainable Development Goals. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
Helsinki’s Flow Festival Introduces Artist Sustainability Rider
Helsinki’s Flow Festival Introduces Artist Sustainability Rider
Published on August 9, 2019
About a 3 minute read

The carbon-neutral Flow Festival’s new Sustainability Rider is a ready-to-use set of clauses that artists can add to their existing riders — tackling items from transportation and food to recycling and energy production. ... View More

Article
Marketing & Communications
Brazilian Telenovela Brings Plight of the Amazon to Global Audiences
Brazilian Telenovela Brings Plight of the Amazon to Global Audiences
Published on August 7, 2019
About a 4 minute read

Aruanas (“Sentinels of Nature”) aims to raise awareness of the threats to the rainforest, indigenous communities and society at large, by bringing these threats closer to home. ... View More

Article
Marketing & Communications
The 3-Part Formula for Effective ESG Communication
The 3-Part Formula for Effective ESG Communication
Published on August 6, 2019
About a 3 minute read

Environmental, Social, and Governance issues continue to gain traction and capture investor attention in the corporate world. Yet, sustainability professionals aren’t fully utilizing the power of narrative to engage. ... View More

Article
Marketing & CommunicationsCollaboration & Co-Creation
Fighting Fire with Fire: Zippo Pledges to Help Fight Effects of Global Deforestation
Fighting Fire with Fire: Zippo Pledges to Help Fight Effects of Global Deforestation
Published on August 1, 2019
About a 2 minute read

Zippo will plant a tree with every lighter sold in partnership with Woodchuck USA’s Buy One. Plant One.® program; and has documented its first step in Madagascar, with National Geographic. ... View More

Article
Circular EconomyCircular EconomyMarketing & Communications
New Film Highlights South Africa’s Unsung Plastic Waste Heroes
New Film Highlights South Africa’s Unsung Plastic Waste Heroes
Published on July 17, 2019
About a 3 minute read

The new short documentary, Street Surfers, explores the lives and livelihoods of the young men indirectly serving the environment through recycling as a means of income. ... View More

Article
Organizational GovernanceCircular EconomyMarketing & Communications
New Online Library, Curriculum Aiming to Engage Students, Researchers on the SDGs
New Online Library, Curriculum Aiming to Engage Students, Researchers on the SDGs
Published on July 12, 2019
About a 3 minute read

The aim of this new venture from academic publishing giant Taylor & Francis is to enable students and tutors to deliver the change they want throughout their careers and lives. ... View More

Article
Organizational GovernanceMarketing & Communications
Eyes Wide Shut? It’s Time to Wake Up: Join the Creative Climate Disclosure
Eyes Wide Shut? It’s Time to Wake Up: Join the Creative Climate Disclosure
Published on July 12, 2019
About a 5 minute read

Dear CEOs, CCOs, CMOs, CFOs, MDs and CDs: It’s time to wake up ... Commit your creativity to ‘the biggest brief’ this sector has ever known. ... View More

Article
Marketing & Communications
Small Decision, Big Impact: New Campaign Highlights Ripple Effects of Drinking Honest Beverages
Small Decision, Big Impact: New Campaign Highlights Ripple Effects of Drinking Honest Beverages
Published on July 11, 2019
About a 4 minute read

Honest's new campaign showcases the brand’s purpose-driven DNA and longstanding mission to democratize organics and promote economic opportunity — as well as its expanding portfolio. ... View More

Article
Marketing & Communications
Navigating a World of Labels Through Third-Party Certification
Navigating a World of Labels Through Third-Party Certification
Published on July 9, 2019
About a 3 minute read

Consumers want to trust that the products they are buying are accurately labeled, but in a marketplace saturated with brands all making different claims, this is easier said than done. ... View More

Article
Collaboration & Co-CreationMarketing & Communications
KLM Issues Global Call to Industry, Travelers to 'Fly Responsibly'
KLM Issues Global Call to Industry, Travelers to 'Fly Responsibly'
Published on July 1, 2019
About a 3 minute read

Just ahead of its 100th birthday, the Dutch airline calls on global aviation industry, individual travelers to join forces for sustainable air travel — or take the train, instead. ... View More

Article
Marketing & Communications
Screw the Nice Gestures, Advertisers — We Need More Real Impact
Screw the Nice Gestures, Advertisers — We Need More Real Impact
Published on June 25, 2019
About a 5 minute read

Thomas Kolster provides a behind-the-scenes look from a Sustainable Development Goals jury member at last week's Cannes Lions. ... View More

Article
Finance & InvestmentMarketing & Communications
Investors Lose Patience with Companies’ Lack of Environmental Disclosure
Investors Lose Patience with Companies’ Lack of Environmental Disclosure
Published on June 17, 2019
About a 4 minute read

Investors with nearly $10 trillion in assets are targeting over 700 companies that are not transparent enough about their environmental impact, and pushing them to disclose this information through CDP. This is the first time that CDP is reporting pu... View More

Article
Marketing & Communications
Transparency Is the Outcome in a Process, Not the First Step
Transparency Is the Outcome in a Process, Not the First Step
Published on June 14, 2019
About a 5 minute read

H&M’s move towards transparency has been praised by competitors and consumers alike. But other firms looking to emulate this heightened visibility approach should understand that transparency is merely the end goal in a multi-step process. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
How Brands Are Influencing Better Behaviors, Legislation, Supply Chains
How Brands Are Influencing Better Behaviors, Legislation, Supply Chains
Published on June 8, 2019
About a 16 minute read

On the fourth and final day of SB’19 Detroit, a host of brands shared lessons learned from efforts to engage stakeholders on a variety of topics — from more sustainable food choices and healthier masculinity to much-needed changes in policy. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
#BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change
#BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change
Published on June 6, 2019
About a 6 minute read

On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality. ... View More

Article
Marketing & Communications
How Danone Is Putting Humanity Back Into Marketing
How Danone Is Putting Humanity Back Into Marketing
Published on June 6, 2019
About a 2 minute read

“It is not business-to-consumers, but human-to-human. The future is bright for marketing.” — Valérie Hernando-Presse ... View More

Article
Consumer Behavior ChangeCircular EconomyMarketing & Communications
Brands Large and Small on Driving the Change They Wish to See in the World
Brands Large and Small on Driving the Change They Wish to See in the World
Published on June 5, 2019
About a 19 minute read

SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive chang... View More

Article
Marketing & Communications
Adobe, Pantone Launch Custom Colors to Inspire Ocean Conservation, Climate Action
Adobe, Pantone Launch Custom Colors to Inspire Ocean Conservation, Climate Action
Published on June 3, 2019
About a 6 minute read

The “Glowing Glowing Gone” campaign advocates for action for coral reef conservation by highlighting the global danger signaled by fluorescing corals. ... View More

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