How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Human capital issues increasingly important area for corporate leadership, as market participants call for greater transparency. Current disclosure largely lacking on gender pay equity, diversity & inclusion, paid parental leave, and other polici... View More
Doing good does not require everyone to be insufferably ‘good’; re-engineering narratives and characters to remove friction, discomfort, distaste — the inappropriate and the sometimes highly imperfect humanity of them — leaves a massive hole ... View More
With ‘Sweeteners Uncovered’ pop-up in NYC and new online database, KIND shines a light on disguised ingredients in some of the US’s favorite snacks. ... View More
Social media thrives on compelling storytelling, and chances are that your sustainability efforts have the capacity to pull on your audience’s heartstrings better than another post promoting your product or service. ... View More
Not only did Anglian Water’s ‘Smarter Drop’ project deliver impressive reduction in water consumption amongst consumers, it created impressive gains in brand loyalty and trust for the UK utility. ... View More
Is something fishy about your fish? ... View More
Seminal research shows that sustainability is driving market growth in CPGs; products marketed as sustainable grew 5.6x faster than conventionally marketed products, and 3.3x faster than the CPG market. ... View More
Our community has made tremendous strides in building a better world, but if we leverage the combined power of people and data to build a better narrative, we can open up a whole new era of possibilities. We’ve got to put some soul in sustainabilit... View More
2018 marked some pretty major cultural changes, and that’s going to have effects on brand identity development. So, what cultural shifts do companies, effective brand managers and brand design agencies need to adapt to if they want to do well? ... View More
adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day. ... View More
The vast majority of consumers across 22 countries would like to see sustainability information for seafood products in stores and on packaging. ... View More
By generating carbon-intensity data for each product, CoClear was able to identify industry trends, as well as track product performance improvements along value chains. ... View More
Nat Geo, P&G, Global Citizen launch storytelling partnership, documentary series to drive action around global challenges connected to extreme poverty ... View More
WRI’s Better Buying Lab works with food companies to research and test science-based approaches that encourage consumers to choose more sustainable, plant-based foods. ... View More
Quick laughs, bad jokes, celebrities — but very few with a message. ... View More
With certified companies such as Procter & Gamble, the Forest Stewardship Council is advancing a strategy to help consumers understand the impacts of their purchases. ... View More
“If there is one take-away for brands after reviewing this study, we hope it’s this: What matters most to your stakeholders should matter the most to your company.” — Brittany Hill, Catalist ... View More
Over 80 investors warn that “animal agriculture is the world’s highest-emitting sector without a low-carbon plan.” ... View More
White's work highlights actionable ways practitioners can influence consumers to behave more sustainably. ... View More
New mediums of communication, power and trust produced the Civic CEO, and she is here to stay. ... View More