How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Cross-Posted from Consumer Behavior Change. On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality.
Cross-Posted from Consumer Behavior Change. SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future.
The “Glowing Glowing Gone” campaign advocates for action for coral reef conservation by highlighting the global danger signaled by fluorescing corals.
Cross-Posted from Organizational Governance. National Geographic’s efficacy lies at the nexus of science, entertainment and purpose. We spoke with CMO Jill Cress to learn how this ‘purpose-native’ media giant maximizes its impacts through strategic partnerships.
SB’19 Detroit is where global leaders in sustainable initiatives come to be inspired as well as share their innovative approaches and strategies. With a diverse and talented community of brands, everyone comes willing to learn.
First-of-its-kind biometrics research from Porter Novelli/Cone shows that 79% of US consumers feel a deeper personal connection to companies with values similar to their own.
SEKISUI SDGs Academy encourages users to think in an enjoyable way about the connections between themselves and the SDGs, through activities such as card games, which involve information about the company’s own products.
Cross-Posted from Circular Economy. CEOs and other representatives of more than 75 US businesses and trade associations, with combined market valuations of nearly $2.5 trillion, call for federal climate action including carbon pricing.
ReSource isn’t another commitment or a new partnership; to join, companies have to publicly share data and progress on their plastic-reduction efforts — giving us the first real understanding of whether industry-wide progress is being made on tackling plastic pollution.
By leaning into its data, tirelessly communicating the value of policy transparency at the corporate level, and providing unbiased reporting to the US workforce and consumer, JUST Capital is flipping the narrative on capitalism.
New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in the minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and cause.
Communications on climate action needs to be grounded in strategic, results-based initiatives — always. These six approaches will help ensure that your communications are impactful in reinforcing your company’s sustainability strategy.
On the sixth anniversary of the devastating Rana Plaza factory collapse in Bangladesh, which killed over 1,100 garment workers, Fashion Revolution’s most recent Transparency Index indicates slow progress across the industry.
Conservation scientists, NGOs and indigenous leaders urge governments to adopt a “Global Deal for Nature” as a companion to the Paris Climate Agreement, to tackle the interlinked crises of biodiversity loss and climate change. A corresponding study establishes science-based conservation targets for the entire planet.
Cross-Posted from Finance & Investment. Human capital issues increasingly important area for corporate leadership, as market participants call for greater transparency. Current disclosure largely lacking on gender pay equity, diversity & inclusion, paid parental leave, and other policies important to US workers.
Doing good does not require everyone to be insufferably ‘good’; re-engineering narratives and characters to remove friction, discomfort, distaste — the inappropriate and the sometimes highly imperfect humanity of them — leaves a massive hole in the realm of sustainability communications.
Cross-Posted from Consumer Behavior Change. With ‘Sweeteners Uncovered’ pop-up in NYC and new online database, KIND shines a light on disguised ingredients in some of the US’s favorite snacks.
Social media thrives on compelling storytelling, and chances are that your sustainability efforts have the capacity to pull on your audience’s heartstrings better than another post promoting your product or service.
Not only did Anglian Water’s ‘Smarter Drop’ project deliver impressive reduction in water consumption amongst consumers, it created impressive gains in brand loyalty and trust for the UK utility.
Is something fishy about your fish?