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Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Cartwright to Brands: Look Inward Before Responding to Social Issues

Keith Cartwright, the creative force behind such powerful statement ads as P&G’s “The Look” and “The Choice,” shares his insights and advice to brands and agencies on how to most authentically respond in times of crisis. ... View More

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Recycled Plastic Certifications Are Stifling Innovation

Recycled plastic certification makes sense. Manufacturers need confidence that the raw materials they’re acquiring meet their requirements and are truly recycled. But more certifications likely means higher costs and thus less recycled plastic. ... View More

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Good Start — But Let’s Move from ‘Brand Say’ to ‘Brand Do’

Much-needed updates to a growing number of brands in response to the Black Lives Matter movement is a great start. But deep, lasting impact requires two main actions — apologies; and adjusting the social paradigm. ... View More

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Over 400 Advertisers Show Facebook That They Won’t Tolerate Hate

In just over two weeks, the Stop Hate for Profit campaign has rallied the support of over 400 companies — all of which have pulled their advertising dollars from Facebook and Instagram for the month of July. ... View More

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UNESCO Spotlights What Our ‘Next Normal’ Should Look Like

UNESCO’s new campaign asks us to question our ideas about what is normal, suggesting that we have accepted the unacceptable when it comes to our environment, economies, public health and societies for far too long. ... View More

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A Brief History of Food Declarations; and the Path to Better Ones

Food is not about boxed brands on a shelf, but about people and the environment — hence, our need for food declarations. We’re working on one that not only certifies the ingredients, but shows consumers the impact they make with the purchase of e... View More

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Research Shows Business Imperative for Authentic Action to Address Social Injustices

The latest Porter Novelli Purpose Tracker reveals a new mandate for US companies to authentically and substantively address racial inequality and myriad social justice issues. ... View More

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Kolster to Brands: Avoid the ’Hero Trap’ and Close the Intention-Action Gap

Internationally recognised speaker and author Thomas Kolster, also known as Mr. Goodvertising, takes a hatchet to his earlier beliefs around purpose-driven brands in a new book, The Hero Trap. He says the one question brands need to be asking and act... View More

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Trending: Heritage Brands Rush to Distance Themselves from Racially Stereotyped Images

Amidst the social unrest that has flooded the US since the murder of George Floyd, four household-name food brands, whose brand identities have long centered around racial stereotypes, are updating their images and logos to reflect the changing socie... View More

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How to Communicate with Purpose During a Pandemic

As impact communicators and advisors, it’s our responsibility to remind those we work with and those we meet along the way that businesses that lead with purpose and credible, authentic values are those that will stand the test of time. ... View More

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Storytelling Has the Power to Eliminate Institutional Racism, Forever

Corporate America, through storytelling, can eliminate institutional racist policies and laws to create economic opportunities for African Americans; and hence, themselves. I urge every corporation to create storytelling programs to weave your employ... View More

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Is your SDG Response Defensive, Selective or Holistic?

Take a minute to scan your last sustainability report’s CEO statement, and to peel back the glossy SDG infographics. Can you say, hand on heart, that your company’s current SDG response really is creating system-wide value? ... View More

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Brands Speak Out to Support Black Lives Matter, But Actions Speak Louder

Brands are more willing than ever to take public stands in support of important issues. But while many aren’t much more than social media sound bytes, others go beyond lip service to action. ... View More

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How to Future-Proof Brands and Create Culture Change in Challenging Times

Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands f... View More

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What Role Will Shaming Play in a Post-Pandemic World?

Myriad opportunities exist to create a new “business as usual,” post-pandemic: People won’t need to be shamed into being more thoughtful or responsible if sustainable practices become the default in society and in business. ... View More

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300+ Business Leaders Tell Congress: We Can Build Back Better

Last week’s LEAD on Climate 2020 sent a message to Congress that business leaders have not lost sight of the climate crisis — even as they tackle the COVID-19 crisis. Washington should follow their lead. ... View More

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LEAD on Climate 2020 to Be Largest-Ever Virtual Lawmaker Advocacy Day for Climate Action

300+ businesses in the largest-ever call to action from business leaders to the US Congress will call for a build-back-better strategy that centers around a resilient, clean energy economy. ... View More

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Viral Ad Agency Offering Free Campaign to Small Business Hard-Hit by COVID-19

Harmon Brothers is holding a contest to offer its creative services to small businesses whose products or services are solving real problems for real people, free of charge. ... View More

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It’s Time to Listen: What Rural Agricultural Communities Need During COVID-19

As the pandemic continues, rural agricultural producers and their communities will need renewed levels of support and commitments from supply chain partners, to ensure their continued health and stability. ... View More

Upcoming Events

Thursday, November 14, 2024
SB Member Network Discussion Group: From Brand to Brand
Member Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Sponsored by Sustainable Brands
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
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Sponsored by Amazon
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