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Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

Article
How DEI Issues Have Reshaped the Brand Purpose Landscape

A dramatic shift in diversity is only possible if the most exposed, vulnerable and or marginalised groups contribute to decision-making around narratives, ideas and solutions. Can you name any brands that are championing race within their purpose wo... View More

Article
‘Cool Food Meals’ Badge Helps Diners ID Climate-Friendly Restaurant Meals

Now, just as diners can make decisions based on nutritional information, they can also decide what to eat based on the climate impact of a dish. ... View More

Article
Are You Making It Easy for Your Employees to Vote This Election Day?

The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3. ... View More

Article
People Need Help Turning Healthy, Sustainable Aspirations into Action

New global public-opinion research from GlobeScan reveals that people need and want help from brands to change their lifestyles to become healthier and more sustainable. ... View More

Article
Retailers Could Be the Most Important Player in Reducing Food Waste

If we want to reduce food waste, we need consumer-led solutions — which can be sparked by retailers. Brands, manufacturers and other food system actors get their message through to consumers if retailers open the door for them. ... View More

Article
Virtue Signaling vs Advocacy: What Brands Can Learn from Patagonia’s Campaign to Protect the Arctic

If your brand is serious about sustainability, look no further than Patagonia’s example. The company shows us all what it looks like to build a community of advocates and network of allies that work collectively to shape policymaking. Your brand ha... View More

Article
Amazon’s ‘Climate Pledge Friendly’ to Make It Easier for Customers to Discover, Shop for Sustainable Products

Label launches with 25K+ products endorsed by team of third-party sustainability certifiers. And Amazon’s new ‘Compact by Design’ certification aims to reduce carbon emissions through increased efficiency and better packaging. ... View More

Article
Enabling Climate-Smart Eating: Lessons from Our Carbon-Labeling Journey

Food choices are motivated by everything from emotional triggers to individual dietary needs and social norms. But information is power. The carbon transparency movement is here, and we hope other brands will join us in hastening its spread.  ... View More

Article
Survey: Gen Z Counting on Brands to Help Create a ‘Radically Better Future’

New BBMG-GlobeScan study finds the next generation of citizens is looking for transformative brand leadership, co-created solutions, and radical change for the future they want. ... View More

Slides
Socio-Cultural Trends: 2020 Large-Scale Survey Highlights Report

Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More

Article
Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors

The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19.  ... View More

Article
Dr. Bronner’s Campaign Extols Healing Powers of Psychedelic Therapies

The company’s limited-edition “Heal Soul!” label on its 32oz. Castile Liquid Soaps aims to educate the public about these life-saving therapies, and the advocacy organizations and ballot initiatives that are advancing this work. ... View More

Article
Why Self-Regulation of Cocoa Sourcing Is a Conflict of Interest

Without oversight or a watchdog, what imperative do companies have to make a tangible impact on the livelihoods of cocoa farmers over increasing profit margins?  ... View More

Article
In a COVID-19 World, Brands Need to Earn Customers’ Trust Through Sustainability

As fashion brands and retailers use the silver lining of COVID-19 to strengthen their sustainability commitments, the U.S. Cotton Trust Protocol can help them demonstrate their sourcing and supply chain commitments to meet customer demand. ... View More

Article
Oatly’s Big Gaffe: Straying from Its Brand Purpose

If Oatly had taken Blackstone’s money, put it on a billboard, and made it known to all of its customers that its next mission was to change the world of ‘big bad investment’ from the inside out, it would’ve remained true to its brand story. ... View More

Article
Fashion, Beauty Brands Pushing the Envelope with Sustainable Packaging Stories

Sustainable packaging is on track to becoming the norm in both industries, leaving the thing that sets brands apart as the way they communicate the message. ... View More

Article
Tiffany, Unilever Create New Standards for Supply Chain Transparency

Tiffany & Co has become the first luxury jeweler to share the full craftsmanship journey of its diamonds; while satellite tech is helping Unilever root out deforestation in its palm oil supply chain. ... View More

Article
Coalition of CEOs Endorses Economic Roadmap for Sustainable Post-COVID Recovery

In an open letter, the group of 14 CEOs calls on governments to accelerate such a transition by recognizing and supporting purpose-first business as an emerging fourth sector of the economy. ... View More

Article
Black Travel Alliance Holding Industry Accountable on Its DEI Commitments

Recognizing the urgent need to hold travel brands and destinations accountable for their lack of diversity in travel marketing and storytelling, the Black Travel Alliance was formed practically overnight to support Black content creators and increase... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
Webinar
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