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Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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How to Future-Proof Brands and Create Culture Change in Challenging Times

Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands f... View More

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What Role Will Shaming Play in a Post-Pandemic World?

Myriad opportunities exist to create a new “business as usual,” post-pandemic: People won’t need to be shamed into being more thoughtful or responsible if sustainable practices become the default in society and in business. ... View More

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300+ Business Leaders Tell Congress: We Can Build Back Better

Last week’s LEAD on Climate 2020 sent a message to Congress that business leaders have not lost sight of the climate crisis — even as they tackle the COVID-19 crisis. Washington should follow their lead. ... View More

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LEAD on Climate 2020 to Be Largest-Ever Virtual Lawmaker Advocacy Day for Climate Action

300+ businesses in the largest-ever call to action from business leaders to the US Congress will call for a build-back-better strategy that centers around a resilient, clean energy economy. ... View More

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Viral Ad Agency Offering Free Campaign to Small Business Hard-Hit by COVID-19

Harmon Brothers is holding a contest to offer its creative services to small businesses whose products or services are solving real problems for real people, free of charge. ... View More

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It’s Time to Listen: What Rural Agricultural Communities Need During COVID-19

As the pandemic continues, rural agricultural producers and their communities will need renewed levels of support and commitments from supply chain partners, to ensure their continued health and stability. ... View More

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How to Uplevel Your Reporting for a Post-COVID-19 World

While it’s still too early to tell how significantly COVID-19 will alter our way of life, we’ve learned to challenge many of our preconceived notions about how to best do business — and solidifying your company’s place within this new order i... View More

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Trending: Virus, Be Damned — Fashion Industry Charges Ahead Toward Sustainable Future

Even as COVID-19 continues to dominate headlines and the global consciousness, the 7th annual Fashion Revolution Week sees news and moves from Jeans Redesign, Vivienne Westwood and Fair Trade USA, to name a few. ... View More

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90+ Companies Now Certified Climate Neutral

Barely a year since its launch, almost 100 brands are now sporting the label, demonstrating full accountability for their carbon footprint. ... View More

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Environmental Data in the Time of Corona: Preparing for Shocks to the System

It has been heartening to see major organisations doing the right thing when it comes to dealing with the coronavirus: Follow the science. Although the COVID and climate crises are profoundly different, the parallels are obvious — and the key to su... View More

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The Coronavirus Is Making Public Discourse Sick

When it comes to Coronavirus, the climate emergency or any other disaster, we shouldn’t antagonize; rather, we should empathise. If we learn to see beyond the tips of our noses and adopt a global empathy, we'll be able to tackle this virus — and ... View More

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Candy Giants Rated on Commitments to Create Better Chocolate

International advocacy groups publish joint consumer purchasing guide to more ethical chocolate choices, just in time for Easter. ... View More

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New Nonprofit on Mission to Educate, Coach Athletes to Engage Public on Climate Crisis

EcoAthletes, a New York-based nonprofit, launches today to harness the massive power of athletes to influence millions of fans to take action to fight climate change. ... View More

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12 Amazing Documentaries on Sustainability, Regeneration That You Now Have Time to Watch

As many of us find ourselves with much more time at home due to the COVID-19 crisis, a lot of us are finding opportunities to do things we couldn’t quite get to in the course of our ‘regular lives’ before the widespread lockdowns. ... View More

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When Changing Our Behavior Becomes a Public Health Imperative

According to Krukow Behavioral Design, a combination of the right colors, behavioral transmitters and social norms can help fuel the mass behavior change necessary from stemming the spread of COVID-19. ... View More

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New App Aims to Reconnect Youth with Wonders of the Natural World

Mammalz is a mobile- and web-based, community-driven content platform giving youth around the globe a highly engaging and interactive way to connect with nature. ... View More

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Climate Crisis Considered Our Greatest Challenge — and We're Overwhelmed

A Vattenfall survey has found that the public see climate change as the main challenge of our age; while doomsday media coverage is compounding our anxiety about it, we're still looking to business and governments to save us. ... View More

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Report: Predatory Marketing Tactics a Top Threat to Children’s Wellbeing

While climate change and intensifying carbon emissions still top the list of factors endangering a healthy future for the world’s children, a new report finds that marketing of harmful products aimed at children is another major threat to their wel... View More

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MSC on Mission to Ensure Sustainable Seafood for All

MSC has researched what matters most to seafood lovers, and how to engage consumers and producers on the benefits of sustainable seafood. We caught up with Senior PR Manager Jackie Marks to find out how MSC is getting that message out. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
Webinar
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