How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Cross-Posted from Consumer Behavior Change. Consumers want to help brands shape their culture and impact. To ignite impact-driven consumer engagement you must build awareness, create a foundation for action, and inspire consumers to join you.
Cross-Posted from Organizational Governance. The company’s “Nature Needs Heroes” campaign aims to empower global community to be champions for the planet; since 2001, the brand has planted more than 10 million trees worldwide.
The activist brand has added a new cause to its docket: Its latest ice cream flavor, “Justice Remix’d,” aims to spotlight structural racism in the US’ broken criminal legal system.
Extinction Rebellion and The Humblebrag call upon Dutch creative industries to take a collective stand for the climate. Amsterdam’s first Creatives for Climate summit will take place on 18 September at Patagonia HQ.
New mobile app, special-edition accessories aim to raise awareness of, funding for the UN Sustainable Development Goals.
Cross-Posted from Consumer Behavior Change. The carbon-neutral Flow Festival’s new Sustainability Rider is a ready-to-use set of clauses that artists can add to their existing riders — tackling items from transportation and food to recycling and energy production.
Aruanas (“Sentinels of Nature”) aims to raise awareness of the threats to the rainforest, indigenous communities and society at large, by bringing these threats closer to home.
Environmental, Social, and Governance issues continue to gain traction and capture investor attention in the corporate world. Yet, sustainability professionals aren’t fully utilizing the power of narrative to engage.
Zippo will plant a tree with every lighter sold in partnership with Woodchuck USA’s Buy One. Plant One.® program; and has documented its first step in Madagascar, with National Geographic.
Cross-Posted from Circular Economy. The new short documentary, Street Surfers, explores the lives and livelihoods of the young men indirectly serving the environment through recycling as a means of income.
Cross-Posted from Organizational Governance. The aim of this new venture from academic publishing giant Taylor & Francis is to enable students and tutors to deliver the change they want throughout their careers and lives.
Cross-Posted from Organizational Governance. Dear CEOs, CCOs, CMOs, CFOs, MDs and CDs: It’s time to wake up ... Commit your creativity to ‘the biggest brief’ this sector has ever known.
Honest's new campaign showcases the brand’s purpose-driven DNA and longstanding mission to democratize organics and promote economic opportunity — as well as its expanding portfolio.
Consumers want to trust that the products they are buying are accurately labeled, but in a marketplace saturated with brands all making different claims, this is easier said than done.
Cross-Posted from Collaboration & Co-Creation. Just ahead of its 100th birthday, the Dutch airline calls on global aviation industry, individual travelers to join forces for sustainable air travel — or take the train, instead.
Thomas Kolster provides a behind-the-scenes look from a Sustainable Development Goals jury member at last week's Cannes Lions.
Cross-Posted from Finance & Investment. Investors with nearly $10 trillion in assets are targeting over 700 companies that are not transparent enough about their environmental impact, and pushing them to disclose this information through CDP. This is the first time that CDP is reporting publicly on its Non-Disclosure Campaign.
H&M’s move towards transparency has been praised by competitors and consumers alike. But other firms looking to emulate this heightened visibility approach should understand that transparency is merely the end goal in a multi-step process.
Cross-Posted from Consumer Behavior Change. On the fourth and final day of SB’19 Detroit, a host of brands shared lessons learned from efforts to engage stakeholders on a variety of topics — from more sustainable food choices and healthier masculinity to much-needed changes in policy.
“It is not business-to-consumers, but human-to-human. The future is bright for marketing.” — Valérie Hernando-Presse