How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Just ahead of its 100th birthday, the Dutch airline calls on global aviation industry, individual travelers to join forces for sustainable air travel — or take the train, instead. ... View More
Thomas Kolster provides a behind-the-scenes look from a Sustainable Development Goals jury member at last week's Cannes Lions. ... View More
Investors with nearly $10 trillion in assets are targeting over 700 companies that are not transparent enough about their environmental impact, and pushing them to disclose this information through CDP. This is the first time that CDP is reporting pu... View More
H&M’s move towards transparency has been praised by competitors and consumers alike. But other firms looking to emulate this heightened visibility approach should understand that transparency is merely the end goal in a multi-step process. ... View More
On the fourth and final day of SB’19 Detroit, a host of brands shared lessons learned from efforts to engage stakeholders on a variety of topics — from more sustainable food choices and healthier masculinity to much-needed changes in policy. ... View More
On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality. ... View More
“It is not business-to-consumers, but human-to-human. The future is bright for marketing.” — Valérie Hernando-Presse ... View More
SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive chang... View More
The “Glowing Glowing Gone” campaign advocates for action for coral reef conservation by highlighting the global danger signaled by fluorescing corals. ... View More
National Geographic’s efficacy lies at the nexus of science, entertainment and purpose. We spoke with CMO Jill Cress to learn how this ‘purpose-native’ media giant maximizes its impacts through strategic partnerships. ... View More
SB’19 Detroit is where global leaders in sustainable initiatives come to be inspired as well as share their innovative approaches and strategies. With a diverse and talented community of brands, everyone comes willing to learn. ... View More
First-of-its-kind biometrics research from Porter Novelli/Cone shows that 79% of US consumers feel a deeper personal connection to companies with values similar to their own. ... View More
SEKISUI SDGs Academy encourages users to think in an enjoyable way about the connections between themselves and the SDGs, through activities such as card games, which involve information about the company’s own products. ... View More
CEOs and other representatives of more than 75 US businesses and trade associations, with combined market valuations of nearly $2.5 trillion, call for federal climate action including carbon pricing. ... View More
ReSource isn’t another commitment or a new partnership; to join, companies have to publicly share data and progress on their plastic-reduction efforts — giving us the first real understanding of whether industry-wide progress is being made on tac... View More
By leaning into its data, tirelessly communicating the value of policy transparency at the corporate level, and providing unbiased reporting to the US workforce and consumer, JUST Capital is flipping the narrative on capitalism. ... View More
New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in the minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and caus... View More
Communications on climate action needs to be grounded in strategic, results-based initiatives — always. These six approaches will help ensure that your communications are impactful in reinforcing your company’s sustainability strategy. ... View More
On the sixth anniversary of the devastating Rana Plaza factory collapse in Bangladesh, which killed over 1,100 garment workers, Fashion Revolution’s most recent Transparency Index indicates slow progress across the industry. ... View More
Conservation scientists, NGOs and indigenous leaders urge governments to adopt a “Global Deal for Nature” as a companion to the Paris Climate Agreement, to tackle the interlinked crises of biodiversity loss and climate change. A corresponding stu... View More