How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Climate-focused tour operators are learning to balance bringing travelers to fragile destinations to learn about the effects of climate change while not exacerbating the negative impacts of the tourism industry. Read More...
The public's diminishing interest in corporate activism isn't a call for businesses to remain silent and focus solely on profits. Rather, it's a demand for authenticity and relevance in corporate messaging. Read More...
63% of consumers want brands to help educate the public about product origins and business practices. Companies that avoid greenwashing — and demonstrate this honesty to the public — could distinguish themselves in the eyes of potential customers. Read More...
It would make sense for something that has become universally pertinent to already be incorporated into most disciplines. Right? Read More...
The classic marketing mix, the 4 Ps — product, price, place and promotion — provide a good framework with which food and beverage marketing teams can insert sustainability into the conversation. Adding a fifth P, purpose, will provide a foundation for making a larger impact. Read More...
New, dynamic label features The Recycling Partnership’s Recycle Check QR code and utilizes data from its national database to demystify recycling across the US. Read More...
The moving short film, featuring Dr. Jane Goodall as the voice of Mother Nature, highlights the urgent need for decision-makers to keep the planet at the heart of economic discussions. Read More...
A new report highlights the public’s lack of understanding of regenerative agriculture and its benefits; illycaffè and Kiss the Ground continue to help scale messaging that fills this gap. Read More...
We spoke with CEO Doug Gatlin to learn how Green Seal developed a certification mark that simplifies consumer decision-making and sets a foundation for the industry to advance toward a healthier product future. Read More...
Talk is cheap: The first-of-its-kind certification requires internal carbon pricing and funding for GHG-reduction projects as criteria — aiming to accelerate corporate climate investment. Read More...
Latest initiatives include circularity advocates and resellers working to end double taxation on secondhand fashion, a sustainable detergent brand’s continued efforts to reduce the impacts of laundry, and a recycled edition of a beloved clog. Read More...
“This irrefutable data should reassure any business and encourage brands to renew their commitment to inclusivity in all forms — to not only benefit the communities they serve, but to drive growth and financially prosper.” Read More...
While no single set of policy interventions should be applied globally, the research reveals a universal need to optimize land use and restore biodiversity, improve education on healthy and sustainable diets, and redesign financial subsidies and incentives. Read More...
Brand Finance Europe 500 2024 ranking reveals the 500 most valuable European brands, with insights on European perceptions of brands’ sustainability efforts. Read More...
The skincare brand highlights the benefits of refillable vs single-use packaging formats in its latest campaign. Read More...
1 in 3 US high school students say they feel helpless when it comes to climate change and its effects. Much of this can be attributed to the lack of adequate teaching on the subject, and instruction on how students can feel more empowered. Read More...
With its effects now felt the world over, one might assume that education on climate change would be a high priority. But this is not the case — for numerous reasons we examine, in this first of a four-part series. Read More...
The Global Alliance for PR and Communication Management calls on global leaders, policymakers and stakeholders to recognize the critical importance of responsible communication in achieving a sustainable future — and outlines a multi-pronged approach toward achieving a proposed SDG 18. Read More...
While the values-action gap still exists, consumer research helps organizations understand their audience motivations and who is buying their product, or expand their audiences to growing numbers of sustainability-conscious shoppers. Read More...
VisitOSLO’s new, viral campaign downplays its city’s appeal with dry humor and an understated production style — and highlights a growing trend in values-driven tourism marketing. Read More...