Marketing & Communications
How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Socio-Cultural Trends: 2022 Q4 Pulse Report
This 2022 Q4 Pulse report provides analysis and insights on consumer understanding of and desire for carbon labeling on products. Sustainable Brands, in partnership with Ipsos, fields ongoing socio-cultural research that is designed to understand ... View More
The Many Hats of a Sustainable Marketer
Marketing is becoming inextricable from sustainability. Marketers must collaborate with other departments closely, gather accurate knowledge and work out how to share brand attributes in a humble and credible way. ... View More
Lights, Camera, Climate Action? Advertisers Being Called Upon to Rein in Their Carbon Footprint
Accurately measuring, tracking, comparing and reporting impacts for the process of producing, filming, displaying and running ads will be crucial for the industry to play its part in solving one of the big challenges of our time. ... View More
Cultural Intelligence Unlocks Campaign Strategies to Support Brand-Led Culture Change
By unpacking consumer trends and crafting poignant narratives, today’s brands can create behavior change, shift consumer demand, and drive good growth — resulting in positive market transformation and sustainable culture change. ... View More
Consumer Product Brands Embrace Responsible Forestry
When it comes to forest products, Bio Pappel, HP, Melissa & Doug, REI and Amazon are all leaders in responsible sourcing. What does this commitment look like in practice? ... View More
Pomp, Personalities and Products Made for a Super Bowl with Little Purpose
Product, product, product drove Super Bowl commercials this year; purpose and ESG communication were largely left on the bench. ... View More
The Power of $7M: How Companies Can Make a Lasting Impact with Their Super Bowl Ad Budget
Directing $7M to improving lives instead of selling products sends a powerful message of hope and generosity to millions of Super Bowl fans. ... View More
Anheuser-Busch Brings ‘National Recycling League’ Action to Super Bowl LVII
Every beverage container recycled through gamified reverse vending machines will give fans an instant prize and qualify them to win NFL season tickets. ... View More
It’s Not Easy Being Green: How to Avoid the Many Shades of Greenwashing
With keener public awareness and growing scrutiny of brand sustainability claims, greenwashing hasn’t gone away but become a ‘many-headed beast.’ Experts weigh in on the best way forward for brands. ... View More
From Messages to Painted Pictures: How Storytelling Drives Social Purpose
Messaging is about telling an audience something; storytelling shows them something. Engaging social-purpose storytelling can shape the way people think and feel, and motivate them towards a desired action. ... View More
Global Citizen, Authentic Team Up to Rally Consumers to Help #EndExtremePovertyNOW
The strategic initiative will include impact-focused brand activations and products to engage consumers in Global Citizen’s mission to end extreme poverty. ... View More
Brand-Led Culture Change Key to a Flourishing Future
By prioritizing bold business imperatives and meeting deep human needs, brands can transform themselves into the leaders of a new, regenerative economy. But these initiatives cannot thrive in a closed system of communication. ... View More
2023 Design Trends: Balancing the Beautiful with the Responsible
The balance between luxury and sustainability has set a new bar for luxury packaging, making us all stop and think about how we can do things differently. ... View More
BIER Guides Beverage Companies on Water Circularity
The Guide provides easy-to-follow processes, as well as important considerations when pivoting focus from on-site techniques to off-site circularity endeavors. ... View More
Trending: Reports Call for Fashion to End Its Wicked Ways
New reports by Zero Waste Europe and Planet Tracker slam the industry for piecemeal attempts at sustainability and circularity; where it fails to adopt more holistic approaches and take greater responsibility for environmental and social issues, inve... View More
‘Our Waters’ Documentary Highlights One Community’s Fight to Protect Its Coast from Commercial Exploitation
As salmon demand has grown, so too have large-scale, environmentally destructive aquaculture projects. The community of Frenchman Bay, Maine is fighting a plan to build North America’s largest industrialized, open-net fish farms in their backyard. ... View More
H&M’s 'Loooptopia' Metaverse Experience Rewards Players for Creating Circular Fashion
The new H&M Loooptopia Experience on Roblox allows users to experiment with their digital identity and learn about fashion and circularity in a fun, creative and playful environment. ... View More
Two Years On, Amazon Lead Reflects on Success, Opportunities Within Climate Pledge Friendly Program
The retailer’s marketplace for more sustainable products now includes 300,000 products and 20,000 brands vetted through a range of well-known certifications. ... View More
Our Innate Psychology Is Fueling the Climate Crisis — Here’s How to Combat It
We can’t keep communicating about climate change in ways that feed our evolutionary prejudices and continue kicking the can down the road. We must outsmart our biases using strategic communication tactics so we can take action when it matters — w... View More
2022 Trends in Purpose and What They Mean for the Year Ahead
This year, we saw companies double-down on purpose amidst a rise in consumer skepticism and politically motivated attacks on ESG. Below are six notable trends and what they might mean for 2023. ... View More

