Marketing & Communications
How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
How Can We Direct Consumers Toward More Impactful Sustainable Behaviors?
Research from Sustainable Brands and Ipsos reveals a global misperception on the most impactful sustainable behaviors — with a belief that recycling will yield bigger benefits than eating plant-based diets, increasing energy efficiency, and 58 more... View More
The Why and How of Product Carbon Labeling
Highlighting the carbon footprint of a product can be a good way for consumers to compare the climate impact of products and rethink their purchasing habits. This resource provides lessons learned by brands currently using carbon labels, consumer res... View More
New eCommerce Platform Will Decrease Supply Chain Opacity, One Purchase at a Time
Neuterra enables consumers to make data-driven purchasing decisions and helps brands gain valuable insights on sustainability trends, with the goal of revealing the true cost of consumption and taking an intersectional approach to addressing the clim... View More
Water Risk Is a Financial Risk: Companies Will Soon Have the Tools to Calculate, Disclose and Mitigate It
For too long, investors have lacked the data and analytics to make well-informed investment decisions around the financial risks of water impacts. That is about to change. ... View More
The Role of Brands in Supporting Consumers to Make More Sustainable Choices
Lowering the washing temperature of a laundry load or dish cycle can greatly reduce carbon emissions. But for people to turn down the temperature or select eco-cycles, they must trust that products will still clean with brilliant results — this is ... View More
The Doomsday Clock Is Ticking on the World’s Biggest Advertising Festival
The heat is on — from Greenpeace protesting Cannes to concerned citizens and legislative pressure — for advertisers to make their work count for more than selling more products to the Western world. Here are six key takeaways from this year’s C... View More
Creatives for Climate Launching ‘Greenwash Watch’ to Help Radically Reskill the Communications Industry
Launching at Cannes Lions this week, the course is a response to industry professionals’ need to reskill to drive positive change at work: 40% of marketers report lacking relevant sustainability marketing qualifications, despite 76% having been inv... View More
Study Shows Purpose-Driven Ads Fall Short in Gaining, Holding Attention; New Approaches Needed
Joint research by GfK and the Goodvertising Agency reveals value of 'transformational campaigns that empower consumers, rather than those that tout product attributes. ... View More
AIA Materials Pledge Enables Architects, Designers to Create Spaces Where People and Natural Systems Thrive
The places where we work, play, eat, sleep, learn and heal can have an impact on our wellbeing. And everything from access to daylight and sound levels in a room to material selection and color schemes affects how we experience a space. ... View More
Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement
To kick off the final day of Brand-Led Culture Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change. ... View More
Fashion Is Still Rife with Greenwashing; But There Is a Bigger Picture for the Guilty Brands
Many would also argue that the fashion industry is not being judged harshly enough and gets away with a lot. But there are steps in the right direction and nuances within sustainability ‘misses’ which, if built on, will generate needed momentum. ... View More
Mass Marketing, No More – Effective Brand Communication Must Be Made to Measure
Marketers, this one’s for you: Just a few pearls of wisdom dropped on day two of Brand-Led Culture Change — including understanding and eliminating microaggressions, the secret sauce of shareable content, what matters to each target demographic, ... View More
A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change
Creating meaningful consumer behavior change remains a ‘white whale’ for Purpose-driven brands. Here, we hear a behavior-first approach to changing culture, needed paradigm shifts for regenerative leadership, and the latest research on meaningful... View More
Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands
On day one of Brand-Led Culture Change, brands, retailers, trend watchers and behavioral and cultural design experts examined the role and power of consumer-facing companies to create the socially and environmentally prosperous world we want to live ... View More
New Traceability Playbook Aims to Accelerate Sustainable Transformation of Fashion Supply Chains
The open-source playbook from TrusTrace, Fashion Revolution and Fashion for Good offers a one-stop guide for fashion brands wanting to fulfill on the new business imperative for transparency. ... View More
‘2030 Forecast’ Aims to Promote Climate Literacy, Empower Consumers to Shape Their Climate Future
Weekly emissions data from Sweden’s energy, industry, road transportation and domestic aviation — used to track Sweden’s path towards 2030 emissions-reduction goals — are being displayed on digital billboards throughout Stockholm. ... View More
It’s 2022: Are Companies Walking Their Talk on Racial Equity?
JUST Capital’s 2022 Corporate Racial Equity Tracker reveals progress in key areas; but companies have a long way to go toward implementing meaningful actions that help fundamentally advance racial equity. ... View More
Miller Lite, Dr. Eric Cervini Spotlight 10 Iconic Queer Bars in New Guidebook, 'Beers & Queer History'
The book is the latest addition to Miller Lite's Open & Proud program, which works with the Equality Federation to help make the 55K bars across the US that serve Miller Lite more welcoming to the LGBTQ+ community by the end of 2022. ... View More
Recycle Your Plastics, Not Your Visuals: A Modern Marketer’s Guide to Sustainability
By refreshing these assets, matching consumer sentiment and upleveling authentic storytelling, brands can better reflect the increasingly conscious world around them and create stronger connections to audiences yearning to make a difference. ... View More
Rhum J.M Offers How-to for Fellow Distillers Seeking Sustainability
The EDDEN Project highlights the Martinique distillery’s circular and sustainable efforts to date and its roadmap for improvement, as well as advocating for similar commitments from distilleries around the world. ... View More
