Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

Article
Marketing & CommunicationsOrganizational Governance
Authentic, Verified Information Will Elevate Your Brand’s Climate Credentials
Authentic, Verified Information Will Elevate Your Brand’s Climate Credentials
Published on October 18, 2022
About a 5 minute read

Climate action is increasingly important to incorporate into a brand’s value proposition to customers and consumers. These four steps will enable brand managers to take clear and meaningful actions — which, in turn, can connect with consumers and... View More

Article
Marketing & Communications
Tourism Pledges Expand in Scope, Intention as Industry Reinvents Itself
Tourism Pledges Expand in Scope, Intention as Industry Reinvents Itself
Published on October 18, 2022
About a 5 minute read

The success of tourism pledges lies with destinations, not travelers; and for any pledge to be effective, it must be used as part of a destination’s wider sustainable tourism strategy, rather than an isolated destination-management intervention. ... View More

Slides
Consumer Behavior ChangeMarketing & Communications
Socio-Cultural Trends: 2022 Large-Scale Annual Survey Highlights Report
Socio-Cultural Trends: 2022 Large-Scale Annual Survey Highlights Report
Published on October 14, 2022

Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More

Slides
Consumer Behavior ChangeMarketing & Communications
Socio-Cultural Trends: 2022 Large-Scale Annual Survey Full Report
Socio-Cultural Trends: 2022 Large-Scale Annual Survey Full Report
Published on October 14, 2022

Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands... View More

Article
Marketing & CommunicationsOrganizational Governance
Why Employees Are 12x More Likely to Recommend Purpose-Driven Brands
Why Employees Are 12x More Likely to Recommend Purpose-Driven Brands
Published on October 12, 2022
About a 6 minute read

In a world where the mistreatment of employees, supply chain workers and/or the planet will quickly go public through a social post or a company review, ensure your organization’s internal beliefs and behaviors align with your external actions and ... View More

Article
Marketing & CommunicationsInnovation & Technology
Influencing the Influencers: How to Unlock Mass Adoption of Sustainable Products
Influencing the Influencers: How to Unlock Mass Adoption of Sustainable Products
Published on October 11, 2022
About a 5 minute read

We must not only create products that address environmental impact without compromising consumer experience, but also help consumers understand that they don’t compromise when they embrace more sustainable products. How? By influencing our industry... View More

Article
Marketing & CommunicationsOrganizational Governance
3rd Annual Fairtrade Mural Campaign Reminds Us All to Prioritize a Fair Deal for Farmers
3rd Annual Fairtrade Mural Campaign Reminds Us All to Prioritize a Fair Deal for Farmers
Published on October 7, 2022
About a 7 minute read

By celebrating the growers behind popular chocolate and tea brands, the murals remind the public to ‘Choose the world you want’ by supporting products and brands that help give farmers a sustainable livelihood. ... View More

Article
Supply ChainInnovation & TechnologyMarketing & Communications
Connected Products Platform Illuminates ‘Soul’ of Garments by Improving Supply Chain Visibility
Connected Products Platform Illuminates ‘Soul’ of Garments by Improving Supply Chain Visibility
Published on October 7, 2022
About a 6 minute read

By enabling raw material traceability at scale, Avery Dennison’s atma.io helps brands account for varying environmental footprints through more granular supply chain data, and empowers consumers to hold brands accountable to their sustainability pr... View More

Article
Marketing & Communications
Tomorrow’s Leaders Demand Action on Climate Change
Tomorrow’s Leaders Demand Action on Climate Change
Published on October 5, 2022
About a 4 minute read

Young people, especially women and people of color, are prepared to work hard to create a more sustainable planet — and they expect brands to join them. A new study identifies the most effective ways for brands to enhance their communications with ... View More

Article
New MetricsMarketing & Communications
Empty Words: US' 47 Largest Carbon-Emitters Fail to Incentivize CEO Pay Based on Climate Performance
Empty Words: US' 47 Largest Carbon-Emitters Fail to Incentivize CEO Pay Based on Climate Performance
Published on October 3, 2022
About a 4 minute read

A new report analyzes the executive compensation packages of 47 of the US’s most carbon-emitting companies. Where climate-related compensation ties were claimed, most were negligible, non-quantitative and lacked specific, climate-related pay incent... View More

Article
Marketing & Communications
Strong Roots Continues Mission to ‘Fix the Freezer Aisle’ with Carbon-Labeled Foods
Strong Roots Continues Mission to ‘Fix the Freezer Aisle’ with Carbon-Labeled Foods
Published on September 27, 2022
About a 2 minute read

The Ireland-based B Corp joins a growing number of brands aiming to help consumers understand how its products fit into a more climate-conscious approach to eating. ... View More

Article
Consumer Behavior ChangeCircular EconomyMarketing & Communications
Sainsbury’s ‘Sainsfreeze’ Pop-Up Will Show Brits New Ways to Reduce Food Waste, Save Money
Sainsbury’s ‘Sainsfreeze’ Pop-Up Will Show Brits New Ways to Reduce Food Waste, Save Money
Published on September 23, 2022
About a 4 minute read

The pop-up will resemble a walk-in freezer with familiar food items frozen in innovative ways to help reduce food waste, keep nearly ‘off’ items fresh for longer and help maximize space — with all foods on display given away for free. ... View More

Article
New MetricsMarketing & Communications
Seventh Generation Launches Comprehensive Framework for Calculating Corporate Climate Impacts
Seventh Generation Launches Comprehensive Framework for Calculating Corporate Climate Impacts
Published on September 19, 2022
About a 5 minute read

“We seek to push the practice of corporate environmental reporting dramatically forward and advance a far more complete vision of authentic climate leadership free of finger-pointing. We consider this report a summons to arms and a call to action b... View More

Article
Marketing & Communications
First-of-Their-Kind Frameworks Raise Bar on Sustainability Transparency of Meat, Alternative Proteins
First-of-Their-Kind Frameworks Raise Bar on Sustainability Transparency of Meat, Alternative Proteins
Published on September 13, 2022
About a 6 minute read

2 new reporting frameworks from FAIRR and Good Food Institute enable alternative meat, seafood, eggs and dairy companies to more accurately assess their climate, biodiversity, nutrition and other ESG impacts. ... View More

Article
Marketing & Communications
Majority of US Consumers Say They Will Pay More for Sustainable Products
Majority of US Consumers Say They Will Pay More for Sustainable Products
Published on August 29, 2022
About a 3 minute read

A recent survey of over 1,000 US adults revealed striking evidence that two-thirds (66%) are willing to pay more for sustainable products, despite a growing gap in consumer trust of corporations. ... View More

Article
Marketing & CommunicationsOrganizational Governance
5 Principles of Trustworthy ESG Data
5 Principles of Trustworthy ESG Data
Published on August 5, 2022
About a 6 minute read

Without established goals, ongoing monitoring and disclosure for accountability, progress will never be made. Organizations can instill trust in their ESG data by ensuring it’s on 'TRACK.' ... View More

Article
Marketing & Communications
Amid Peak Fire Season, Coors Banquet Launches ‘Protect Our Protectors’ Program Benefiting Firefighters
Amid Peak Fire Season, Coors Banquet Launches ‘Protect Our Protectors’ Program Benefiting Firefighters
Published on August 4, 2022
About a 3 minute read

Proceeds from limited-edition Coors Banquet stubby bottles and a collaborative capsule collection with clothing brand Brixton benefit the Wildland Firefighter Foundation. ... View More

Article
Marketing & CommunicationsOrganizational Governance
How to Build a Whole Brand — and Why You Want to
How to Build a Whole Brand — and Why You Want to
Published on August 3, 2022
About a 3 minute read

Holistic thinking has a positive impact on a brand’s market share and ensures it stands on the right side of history. Brands that solely rely on marketing will be severely disadvantaged, especially as more and more consumers choose brands that alig... View More

Article
Marketing & CommunicationsCollaboration & Co-CreationOrganizational Governance
Crafting Transparency: Why Your Marketing Team Should Work Alongside Your ESG Team
Crafting Transparency: Why Your Marketing Team Should Work Alongside Your ESG Team
Published on August 1, 2022
About a 4 minute read

When companies miscommunicate sustainability information, there is usually no malicious intent but poor internal communication. Your marketing team will want to shout from the rooftop how sustainable your business is; but in a rush to do so, it can h... View More

Article
Organizational GovernanceMarketing & Communications
Behemoths and B Corps: Multinationals’ Role in the Stakeholder Economy
Behemoths and B Corps: Multinationals’ Role in the Stakeholder Economy
Published on July 26, 2022
About a 6 minute read

Several global brands have now achieved B Corp certification, leading some to criticize certifier B Lab for abandoning its original mission: Making business a force for good. But, as advocates point out, welcoming multinationals into the B Corp famil... View More

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