Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

Article
Marketing & Communications
Proposed SEC Rules to Enhance, Standardize Climate-Related Disclosures for Investors
Proposed SEC Rules to Enhance, Standardize Climate-Related Disclosures for Investors
Published on March 22, 2022
About a 4 minute read

The rules — which would require companies to include information about their GHG emissions and climate-related risks likely to have a material impact on their business, results of operations or financial condition — have garnered mixed reviews fr... View More

Article
Marketing & Communications
How Amazon Is Making Sustainable Shopping Easier
How Amazon Is Making Sustainable Shopping Easier
Published on March 17, 2022
About a 4 minute read

Since 2020, Amazon’s Climate Pledge Friendly program has helped customers discover and shop for more sustainable products. We asked Amazon's Adam Werbach how the program began, what the company has learned, and his vision for the program’s future... View More

Article
Consumer Behavior ChangeMarketing & Communications
Effective Storytelling Can Inspire Positive Action for People and Planet
Effective Storytelling Can Inspire Positive Action for People and Planet
Published on March 16, 2022
About a 4 minute read

Marketers are the co-creators of our societal narrative, and a brand’s messaging has the ability to drive culture change. Never before has the power of the stories we tell held such importance or latent opportunity. ... View More

Article
Finance & InvestmentMarketing & Communications
680+ Investors Call on Over 10K Companies to Share Environmental Data
680+ Investors Call on Over 10K Companies to Share Environmental Data
Published on March 14, 2022
About a 6 minute read

While more companies are reporting through CDP every year, many still do not disclose enough data on their environmental impact. Non-disclosure will not be an option for many companies for much longer, with a series of mandatory environmental disclos... View More

Article
Marketing & CommunicationsOrganizational Governance
Sustainability or Spin? Why Straight Facts Matter Most
Sustainability or Spin? Why Straight Facts Matter Most
Published on March 14, 2022
About a 4 minute read

As demand for better brands continues to increase, we can expect an exponential increase in two things: ‘green’ brand claims and the level of public scrutiny. Before your brand team loses time, money and precious brand equity, check out this summ... View More

Article
Marketing & Communications
Now More Than Ever, Food Companies Need to Show Their Work on Climate Commitments
Now More Than Ever, Food Companies Need to Show Their Work on Climate Commitments
Published on March 10, 2022
About a 4 minute read

Detailed disclosure is critical in climate action plans. An emissions-reduction target is insufficient without baseline emissions data to compare it to; because investors and stakeholders have no way of knowing if major sources of emissions are going... View More

Article
Supply ChainCollaboration & Co-CreationMarketing & Communications
Transparency and Traceability Must Drive Sustainable Fashion
Transparency and Traceability Must Drive Sustainable Fashion
Published on March 10, 2022
About a 6 minute read

Traceability is the foundation upon which we can truly revolutionize the fashion industry, revealing the actual costs of products and ensuring that the wealth generated from production gets redistributed more fairly. ... View More

Article
Finance & InvestmentCircular EconomyMarketing & Communications
New Bank of the West Report Highlights Major Consumer Knowledge Gaps in Sustainable Finance
New Bank of the West Report Highlights Major Consumer Knowledge Gaps in Sustainable Finance
Published on March 9, 2022
About a 4 minute read

Fossil fuels and other climate-risky endeavors are still big money for banks; and even if consumers find their bank continues to fund them, it’s something they often feel powerless to change. ... View More

Article
Marketing & CommunicationsCircular EconomyInnovation & Technology
New Target Collection Answers Increased Consumer Demand for Products That Reduce Waste
New Target Collection Answers Increased Consumer Demand for Products That Reduce Waste
Published on March 9, 2022
About a 4 minute read

The ‘Target Zero’ collection features products and packaging designed to be refillable, reusable or compostable; made from recycled content; or made from materials that reduce the use of plastic. ... View More

Article
Marketing & CommunicationsCircular Economy
Advertising: A Missing Link in Successful Corporate Climate Action Plans
Advertising: A Missing Link in Successful Corporate Climate Action Plans
Published on March 8, 2022
About a 5 minute read

Advertising is a $700B industry that has been overlooked as a source of significant carbon emissions. To achieve sustainable advertising, we must make it easier for companies to calculate their Scope 3 emissions. Here's how some of the world's larges... View More

Article
Marketing & CommunicationsOrganizational Governance
‘Greenwashing Is Dangerous’: Lessons for Purpose-Driven Brands from Innocent’s Recent Lashing
‘Greenwashing Is Dangerous’: Lessons for Purpose-Driven Brands from Innocent’s Recent Lashing
Published on March 7, 2022
About a 4 minute read

Brands now understand the immense benefits of touting their sustainability and purpose credentials; but those with sustainability ‘halos’ aren’t immune to scrutiny over their claims. As Innocent drinks was recently reminded, the stakes have nev... View More

Article
Supply ChainMarketing & CommunicationsOrganizational Governance
New Platform to Help Apparel Brands Illuminate Darkest Corners of Supply Chains
New Platform to Help Apparel Brands Illuminate Darkest Corners of Supply Chains
Published on March 2, 2022
About a 4 minute read

Laudes Foundation’s Transparency in Action portal features best practices, expert advice, tools and resources — including information on existing and upcoming legislation — for brands to take informed steps towards transparency and expand their... View More

Article
Marketing & CommunicationsGlobal Partners
New Consumer Research Highlights Sustainability Opportunities for Brands in Asia
New Consumer Research Highlights Sustainability Opportunities for Brands in Asia
Published on March 2, 2022
About a 4 minute read

The first-ever Asian version of the Socio-Cultural Trend Tracker shows the huge opportunity that await brands for meeting conscious consumers’ needs and desires in Japan, South Korea, Thailand and Malaysia. ... View More

Article
Marketing & Communications
Focusing on What Matters: How PMI Transparently Identifies ESG Priorities
Focusing on What Matters: How PMI Transparently Identifies ESG Priorities
Published on March 1, 2022
About a 5 minute read

PMI recently released its 2021 Sustainability Materiality Report, which describes how the company identifies the ESG topics that inform its strategies, goals, and reporting. It’s conducted with full transparency — for stakeholders, and for societ... View More

Article
Marketing & CommunicationsOrganizational Governance
Will Carbon-Labeled Products Sell More? Here’s What We Know
Will Carbon-Labeled Products Sell More? Here’s What We Know
Published on February 17, 2022
About a 5 minute read

Even with an uptick in consumer knowledge of climate issues and food brands sharing carbon-footprint data for their products, the CPG world is still wondering if carbon-labeling is worth the effort and investment. Here are 5 key takeaways from recent... View More

Article
Marketing & Communications
Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual
Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual
Published on February 15, 2022
About a 9 minute read

Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale. ... View More

Article
Marketing & CommunicationsOrganizational Governance
Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?
Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?
Published on February 9, 2022
About a 4 minute read

Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect stakeholders with brands than a half... View More

Article
Organizational GovernanceMarketing & Communications
Attention, Corporations: Creative Accounting Will Not Save Us from the Climate Crisis
Attention, Corporations: Creative Accounting Will Not Save Us from the Climate Crisis
Published on February 8, 2022
About a 5 minute read

The first Climate Corporate Responsibility Monitor dissects the climate pledges of 25 of the world’s leading companies — and finds they fall well short of the action required to help the world avoid the effects of catastrophic climate change. ... View More

Article
Consumer Behavior ChangeCircular EconomyMarketing & Communications
Mayo x Mayo: Hellmann’s, Jerod Mayo Team Up During the Big Game to Tackle Food Waste
Mayo x Mayo: Hellmann’s, Jerod Mayo Team Up During the Big Game to Tackle Food Waste
Published on February 7, 2022
About a 4 minute read

In Hellman’s newest Super Bowl spot, former football player and current coach, Jerod Mayo, shows would-be home food-wasters how they can ‘make taste, not waste.’ ... View More

Article
Marketing & CommunicationsCircular EconomyMaterials & Packaging
‘Toxic Tours’ Shed Light on Communities Most Affected by Petrochemical Pollution
‘Toxic Tours’ Shed Light on Communities Most Affected by Petrochemical Pollution
Published on February 7, 2022
About a 6 minute read

New platform from Break Free from Plastic explores the hardest-hit frontline communities in the world, from India to Ohio. After hearing each story, viewers can choose to view another location, or take actions designed to make local and global impact... View More

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