How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Cross-Posted from Organizational Governance. As we exit Pride month and look to WorldPride in August, it’s apparent that we’re at an inflection point for purpose — one that requires consistent corporate action that positively impacts LGBTQIA+ people, no matter where they are in one’s workforce or world.
The happiness of buying new shoes is a short-lived dopamine kick, whereas finding better ways of living in balance with yourself adds lifelong value. It’s time to create a new offering: Who can you help people become?
Cross-Posted from Organizational Governance. When Kevin Murphy announced that all of its packaging would be made from “plastic pulled from the ocean,” it had every intention of delivering that. While the claim was doomed from the start, the company quickly communicated its mistake with tact, transparency and a plan to make it right.
Cross-Posted from Circular Economy. The first-of-its-kind direct measure of our everyday consumption’s water impacts — thanks to data from S&P Global Trucost — aims to create a greater consumer understanding of the importance of water locally, nationally and globally.
P&G has committed $1M over three years and partnered with GLAAD to work with brands and agencies to advance LGBTQ inclusion in advertising. New study finds senior marketing and ad execs recognize LGBTQ inclusion as a force for positive social change, yet worry about authentic representation.
The online flower shop’s bouquets — which include The Unpaid Work Bouquet and The Lack of Childcare Bouquet — cost up to $800B, reflecting the true value of mothers' work and the true economic cost of adequately thanking them.
Cross-Posted from Consumer Behavior Change. The web's most award-winning food site is encouraging home cooks to expand their culinary repertoires and embrace less resource-intensive menu options.
Cross-Posted from From Purpose to Action: Building a Sustainable Future Together. In Dow’s ‘Looped In’ series, Global Sustainability Director Jeff Wooster talks with circular economy advocates from major brands to discuss promising initiatives and partnerships, and what we can learn from the results.
Cross-Posted from Organizational Governance. In a call to action to the fashion industry, Allbirds is open-sourcing its proprietary tool to enable wider industry action to increase transparency and accountability for the often-dirty business of fashion.
Cross-Posted from Organizational Governance. It’s becoming more common for companies to put their weight behind a range of urgent social issues. This isn’t about partisanship or “wokeness” — it’s about the core values held by many Americans and a desire among forward-thinking corporate leaders to prove they share them.
There is an urgent need to move the visual language of sustainability forward, so being able to represent both technological and societal progress is key.
The two companies are putting their money where their mouths are when it comes to increasing inclusion, both in their messaging and in the media at large.
Cross-Posted from Consumer Behavior Change. So, what’s still preventing consumers from living more in line with their values? GlobeScan has identified seven critical “unlocks” to help consumers to change their behaviors, and start aligning their lifestyles with their values and aspirations.
Cross-Posted from From Purpose to Action: Building a Sustainable Future Together. "Plastics Unwrapped" provides savvy brands an insider’s look into some of the latest innovations in recyclable plastics, and tackles complex and fascinating science and sustainability questions.
Netflix’s new goals include achieving carbon neutrality by 2022. The company also revealed impressive stats behind viewer interest in sustainability-themed programming; and pledged to achieve more balanced representation of underrepresented communities, both on- and offscreen.
The negative framing that accompanies “traditional” climate communications risks turning people off, but exclusively positive framing has its own issues. Long story short, we need both. Here are a few tips for choosing the right one.
Cross-Posted from Consumer Behavior Change. The growing appetite for a shift away from meat-based diets is good news for addressing a range of health and climate issues. But business has a critical role to play in making the transition as affordable, accessible and delicious as possible.
On March 17, Budweiser will purchase renewable energy credits equivalent to the estimated electricity needed to brew every beer in the US in a single day.
Cross-Posted from Finance & Investment. It is easy for people with money to write off services such as these for those who don’t have it, but there is a massive opportunity for Klarna to rewrite the rules of ’buy now, pay later’ and create genuinely positive impacts.
One major reason that most sustainability writing is bad is that it’s written by a microscopic number of smart people who think and talk the same way, unintentionally excluding the bulk of audiences that need to be spoken to.