How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Several global brands have now achieved B Corp certification, leading some to criticize certifier B Lab for abandoning its original mission: Making business a force for good. But, as advocates point out, welcoming multinationals into the B Corp family is a logical step in scaling systemic change. Read More...
Research from Sustainable Brands and Ipsos reveals a global misperception on the most impactful sustainable behaviors — with a belief that recycling will yield bigger benefits than eating plant-based diets, increasing energy efficiency, and 58 more impactful choices. Read More...
Neuterra enables consumers to make data-driven purchasing decisions and helps brands gain valuable insights on sustainability trends, with the goal of revealing the true cost of consumption and taking an intersectional approach to addressing the climate crisis. Read More...
For too long, investors have lacked the data and analytics to make well-informed investment decisions around the financial risks of water impacts. That is about to change. Read More...
Lowering the washing temperature of a laundry load or dish cycle can greatly reduce carbon emissions. But for people to turn down the temperature or select eco-cycles, they must trust that products will still clean with brilliant results — this is where brands can play a crucial role in decarbonization. Read More...
The heat is on — from Greenpeace protesting Cannes to concerned citizens and legislative pressure — for advertisers to make their work count for more than selling more products to the Western world. Here are six key takeaways from this year’s Cannes Lions, and how your campaigns can be and do better. Read More...
Launching at Cannes Lions this week, the course is a response to industry professionals’ need to reskill to drive positive change at work: 40% of marketers report lacking relevant sustainability marketing qualifications, despite 76% having been involved in sustainability projects over the past five years. Read More...
Joint research by GfK and the Goodvertising Agency reveals value of 'transformational campaigns that empower consumers, rather than those that tout product attributes. Read More...
The places where we work, play, eat, sleep, learn and heal can have an impact on our wellbeing. And everything from access to daylight and sound levels in a room to material selection and color schemes affects how we experience a space. Read More...
To kick off the final day of Brand-Led Culture Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change. Read More...
Many would also argue that the fashion industry is not being judged harshly enough and gets away with a lot. But there are steps in the right direction and nuances within sustainability ‘misses’ which, if built on, will generate needed momentum. Read More...
Marketers, this one’s for you: Just a few pearls of wisdom dropped on day two of Brand-Led Culture Change — including understanding and eliminating microaggressions, the secret sauce of shareable content, what matters to each target demographic, and rethinking assumptions of who the ‘sustainable consumer’ could be. Read More...
Creating meaningful consumer behavior change remains a ‘white whale’ for Purpose-driven brands. Here, we hear a behavior-first approach to changing culture, needed paradigm shifts for regenerative leadership, and the latest research on meaningfully connecting with dithering consumers. Read More...
On day one of Brand-Led Culture Change, brands, retailers, trend watchers and behavioral and cultural design experts examined the role and power of consumer-facing companies to create the socially and environmentally prosperous world we want to live in. Read More...
The open-source playbook from TrusTrace, Fashion Revolution and Fashion for Good offers a one-stop guide for fashion brands wanting to fulfill on the new business imperative for transparency. Read More...
Weekly emissions data from Sweden’s energy, industry, road transportation and domestic aviation — used to track Sweden’s path towards 2030 emissions-reduction goals — are being displayed on digital billboards throughout Stockholm. Read More...
JUST Capital’s 2022 Corporate Racial Equity Tracker reveals progress in key areas; but companies have a long way to go toward implementing meaningful actions that help fundamentally advance racial equity. Read More...
The book is the latest addition to Miller Lite's Open & Proud program, which works with the Equality Federation to help make the 55K bars across the US that serve Miller Lite more welcoming to the LGBTQ+ community by the end of 2022. Read More...
By refreshing these assets, matching consumer sentiment and upleveling authentic storytelling, brands can better reflect the increasingly conscious world around them and create stronger connections to audiences yearning to make a difference. Read More...
The EDDEN Project highlights the Martinique distillery’s circular and sustainable efforts to date and its roadmap for improvement, as well as advocating for similar commitments from distilleries around the world. Read More...