Marketing & Communications
How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
New Vattenfall Campaign Illustrates Clean Potential of Fossil-Free Hydrogen
The ‘Industrial Emissions Face Mist’ is made from wastewater from a factory powered by fossil-free hydrogen. The emissions are so clean, they could become part of your skincare routine. ... View More
SB Socio-Cultural Trends Research 2023 Highlights
Sustainable Brands, in collaboration with Ipsos, fields ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands can strengthen consumer relationships by helping the... View More
SB Socio-Cultural Trends Research 2023 Full Report
Sustainable Brands, in collaboration with Ipsos, fields ongoing socio-cultural research that is designed to understand consumer intentions and actions towards sustainable lifestyles, and how brands can strengthen consumer relationships by helping the... View More
‘Secret Agents of Change’ to Take Over Cannes Lions to Root Out Greenwashing
Creatives for Climate’s ‘secret agents of change’ will be prowling the festival calling on individuals, agencies and brands to tackle greenwashing at the source. ... View More
ASICS Launches Product Carbon-Footprint Labeling
By releasing its product carbon-impact data, ASICS joins a growing number of companies sharing this information to help consumers working to address their environmental impacts make more educated purchasing decisions. ... View More
Driving Sustainable Behavior Change Guidebook
SB’s Driving Sustainable Behavior Change Guidebook reveals where consumers are currently taking sustainable action, in addition to which three specific behaviors people believe companies should be prioritizing. In addition to these insights, this g... View More
Lessons in Brand-Led Culture Change: Righting Wrongs, Scaling Impact and Recovering from Pushback
As Brand-Led Culture Change drew to a close, a number of insightful discussions got down to brass tacks and shared lessons learned while facing a number of nearly ubiquitous brand challenges. ... View More
Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism
On the final morning of Brand-Led Culture Change, keynote speakers tackled topics ranging from impactful partnerships and walking your ESG talk to the role of brands in creating a new ‘American Dream.’ ... View More
Responding to Cultural Tipping Points: Co-Creating a Brand Culture for Good
Keynotes from day 2 of Brand-Led Culture Change shed light on collaborative behavior-change and stakeholder-engagement approaches that are changing the way brands are creating products, stories and strategies. ... View More
The Dos and Don’ts of Successfully Engaging the Masses
Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication. ... View More
Regeneration, Reinvention and Revamping Retail: Finding the Sweet Spots to Drive Culture Change
Opening keynotes at Brand-Led Culture Change featured insights from unconventional brand partnerships and keys to helping people and brands alike move beyond fear and embrace the changes we need to create a flourishing future for all. ... View More
Anti-ESG Rhetoric in US Unaligned with Public’s Views on Business Imperative for Action
Two-thirds of US adults surveyed want companies to continue environmental, social, governance action; more than half have positive view of the term. ... View More
Made to Measure: How to Tailor Marketing for Unique Demographics
It takes time for a new, sustainability-focused brand to build awareness in the marketplace – particularly in a crowded field. Here are five key things to keep in mind when trying to reach a hard-to-reach audience. ... View More
Nurturing Mental Health in a Climate-Changing World: Another Critical Challenge to Face Together
As with other forms of anxiety, climate anxiety must be navigated with great care; and it is essential that the younger generation have allies around them when facing such an enormous challenge as climate change. ... View More
The Greenwash Era Is Over, But Are Our Communicators Ready to Step Up?
As advertising regulators, consumer watchdogs and even governments take a tougher stance, the risks of getting it wrong grow significantly; and the pressure is on communicators to up their game and back up their claims. ... View More
Michelle Obama’s PLEZi Nutrition Aims to Help Raise a Healthier Generation of Kids
Building on her efforts in the White House with her Let's Move! initiative, Mrs. Obama is guiding PLEZi Nutrition’s mission to be a model for how food and beverage brands can support the health of our younger generations. ... View More
Balancing Optimism, Practicality to Drive Architects and Designers Toward a Sustainable Future
Shaw spoke with 'Metropolis' Editor-in-Chief Avinash Rajagopal about how to best tackle the complexity of sustainability, and how the design industry is adopting a more interconnected perspective on the subject. ... View More
Investor Demand Propelling Corporate Plastic-Reduction Strategies
Kraft Heinz and Church & Dwight responded to shareholder proposals with new goals to cut virgin plastic use; now, 185 investors have called on 30 other CPG brands and retailers to accelerate their action on plastic. ... View More
Patagonia Chair: For Brands to Thrive In These Uncertain Times, They Must Be 'Imperfect'
Author Charles Conn digs into some of his disruptive advice for brands that make up his new book, "The Imperfectionists: Strategic Mindsets for Uncertain Times." ... View More
Oatly Challenges Big Dairy to Climate Footprint Showdown
Oatly is offering free ad space to a big dairy brand that shares the same impact data that Oatly did to receive its climate certification. ... View More
