Marketing & Communications
How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Study: Many Marketers Feel ‘Capability Gap’ When It Comes to Sustainability Communication
Many marketing professionals feel they need to be braver and clearer in their sustainability communications to avoid greenwashing; but over a third don’t feel they have the capacity or knowledge to do so. ... View More
Bridging the Sustainability Trust Gap in a Climate-Challenged World
Despite growing corporate efforts to drive sustainable change and climate action, there’s an underlying issue: a lack of consumer trust towards companies’ claims on this front. ... View More
New Research from Tide, WWF Reveals Keys to Sustainable Behavior Change
Tide and WWF believe the new insights gathered from their work together on laundry are applicable for all brands seeking to partner with consumers to reduce environmental impacts. ... View More
Ever Hear of SPF 5000+? By 2050, Skin Proud & Cat Cohen Say You Will
The vegan skincare brand partnered with the comedian and Intersectional Environmentalist on a parody video to educate consumers and inspire climate action. ... View More
For Lundberg Family Farms, ‘Every Ducking Day Is Earth Day’
New ad campaign pokes fun at celebrating taking care of the planet only once a year. ... View More
Localism: A New Opportunity for Brands to Build Trust, Authenticity and Customer Loyalty
Localism is here to stay; and brands will increasingly be expected to understand what that means, so that they can make positive contributions to communities everywhere. ... View More
PUMA Engaging ‘Voices of a Re:Generation’ to Help Shape Its Sustainability Strategy
The year-long partnership with four young influencers will explore actionable ways to implement feedback within PUMA’s business and sustainability strategies, while using the voices’ platforms to communicate PUMA’s efforts transparently and aut... View More
‘Secret Menu’ Reveals the Hidden Human Costs of the Food We Eat
Hundreds of customers who scanned QR codes for restaurant menus across Canada in the past two months likely stumbled on secret menus instead, which revealed the hidden human costs behind popular food items. ... View More
The Role of the CFO in Sustainability Reporting
With increased expectations to assume the role of climate controller in business, how should CFOs go about measuring the success of their organization’s environmental policies? ... View More
5 Ways to Recession-Proof Your Brand with Purpose
Research shows that companies that succeed in uncertain times are those attuned to stakeholder needs and that focus on what matters most; those that go into survival mode and pull back from investing in their business flounder in a recession. ... View More
GRI Update Enforces Imperative of Transparency Around Businesses’ Impacts on Human Rights
GRI’s new materiality and impact requirements help businesses realign their priorities to address interlinked issues around shareholder value creation and ESG. Without assessing risks and impact on both ends, businesses have and will continue to fa... View More
ChemSec Approaches Complex Chemistry Discussions with Collaboration and Humor
ChemSec works to eliminate toxic chemicals in products by engaging with companies and policymakers across cultures, industries and governments; ED Anne-Sofie Bäckar says trust, transparency — and sometimes, keeping things light — are key. ... View More
The Problem with Recycling, Part 3: Reducing Confusion and Boosting Consumer Confidence
This is the third in a three-part series covering key opportunities to turn 'the plastic-recycling problem' into a sustainable, circular plastic economy. ... View More
Lundberg Family Farms Launches First US-Grown Regenerative Organic Certified Rice
The California rice producer has helped establish the first standards for regenerative rice and set a goal for its entire crop to be ROC by 2027. ... View More
Klarna Conscious Badges Offer World’s First Assessment of Electronics Brands' Environmental Achievements
Badges build on Klarna’s commitment to providing its 150M users with the insights and tools they need to make more informed purchasing decisions and enact positive environmental change. ... View More
Unilever Study Reveals Influence of Influencers in Sustainable Behavior Change
Dove, Hellmann’s and a team of behavioral scientists examined how brands can leverage and maximize the power of social media influencers to positively impact consumer behavior. ... View More
What a Zombie Apocalypse Can Teach Us About the Fight for Social Justice
Here are three lessons social-impact leaders can learn from Ellie — the 14-year-old protagonist in “The Last of Us” — for dealing with these increasingly challenging times. ... View More
For Climate Solutions to Cross the Chasm, Start with Customers Ready for Change
To avoid the worst climate impacts, we must prioritize the deployment of emerging climate solutions without delay. To do that, companies must overcome a common marketing challenge. ... View More
Tractor Beverage Co Furthers Commitment to Transparency with Organic Impact Tracker
Tractor becomes the first beverage brand to track and disclose impact data about its ingredients — as 7 in 10 consumers express interest in how their beverage choices impact the planet. ... View More
Socio-Cultural Trends: 2022 Q4 Pulse Highlights Report
This 2022 Q4 Pulse report provides analysis and insights on consumer understanding of and desire for carbon labeling on products. Sustainable Brands, in partnership with Ipsos, fields ongoing socio-cultural research that is designed to understand ... View More
