Marketing & Communications
How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Content Creators Hold Back on Promoting Sustainability Amid Greenwashing Fears
Unilever study uncovers barriers influencers face around creating sustainability content. The company is partnering with climate-focused nonprofits and launching a Creator Council to help address these barriers. ... View More
We Can Eat Our Way Out of the Climate Crisis
Applied to food supply chains, ambient IoT allows farmers, distributors, grocers, regulators and consumers to know where food came from, how far it traveled, how it was transported and stored, and what condition it’s in — in real time. ... View More
Could AI Root Out the Greenwash Marring Sustainability Communications?
It's about to get more costly for companies that exaggerate environmental and social claims in their communications. But what if artificial intelligence could eradicate greenwash forever? ... View More
Introducing Resilience Science: A Visionary Shift for Corporate Strategy and Reporting
Climate resilience is the ‘resilience of a company’s strategy and business model to climate-related changes, developments and uncertainties.’ This language is worth reflecting on, as it brings the concept of resilience science into mainstream b... View More
Sky to Boost 5 More Behavior-Changing Startups with £2M Ad Push
Now in its third consecutive year, the Sky Zero Footprint Fund fosters the power of TV advertising to tackle climate change through campaigns that drive sustainable behavior change. ... View More
The Problem with Hiding from ‘Anti-Woke’ Crusaders
Anti-ESG agitators are telling a story that’s both inaccurate and bad for business. And silence won’t deter further attacks — though it certainly could compromise long-term brand value. ... View More
New Booking.com API Highlights Properties’ Sustainability Credentials
In partnering with enterprise software startup BeCause, Booking.com can now automate the managing and updating of information about properties’ sustainability certifications and features. ... View More
The Stories We Tell to Tell Other Stories: Remember People in Sustainability Reporting
All this diligent measurement, often seen in hundreds of pages of meticulous reporting, removes sustainability from the realm of common interest. Sustainability is for everyone and should be understood by everyone; shared understanding is the first s... View More
Responsible Marketing Agency Emerges to Help Industry Make ‘Media and Creative Fit for Progress’
The RMA aims to fill a crucial gap by offering brands, agencies and publishers a range of services to accelerate their competitive advantage through a sustainability lens. ... View More
We Can’t Let Vogue Words Hinder Climate Action
‘Regenerative’ has become the latest trend — a label that’s stuck on anything as a way of making it sound positive and reassuring. To guarantee genuine progress, we need a universal set of principles underpinning regenerative economics and a ... View More
FootPrint Coalition: Propelling Climate Tech to Create a World of ‘Radical Abundance’
Robert Downey Jr's FootPrint Coalition is taking a three-pronged approach to boosting environmental science and technology — including a science engine that funds non-traditional innovators, a VC fund for scaling promising solutions, and a media pl... View More
7 Ways to Create Buzz Around Your Sustainability Work (No Greenwashing Required)
Now’s the time to take all that effort and integrate it into fun engagement opportunities for both your workforce and your brand’s biggest fans. Here are our seven favorite ideas for doing just that. ... View More
Cannes Lions Was a Climate Kindergarten; Time to Mature the Conversation
This year's awards recognized a historic number of climate-related campaigns; but as an industry, we continue to talk in circles. ... View More
Study: Billions in Brand Value at Risk If Sustainability Perceptions, Performance Are Unaligned
New research quantifies the financial value of sustainability perceptions for hundreds of the world’s biggest brands — and the substantial risks of not living up to them. ... View More
New Certification Raises Bar for Restaurant Sustainability Practices
The Food Made Good Sustainability Standard is the only certification designed to measure restaurants’ social and environmental impacts, wherever they are in the world. It also highlights areas for improvement and provides credibility in communicati... View More
New B Corp Standards to Address Multinationals, Accountability, Imperative for Systemic Change
B Lab’s standards have offered a flexible approach to achieving B Corp certification; but that flexibility has been criticized as not holding bigger companies accountable for driving systemic change. We sat down with B Lab to learn more about its e... View More
Crystal Geyser Campaign Highlights Consumers’ Paramount Role in Recycling Ecosystem
A corresponding survey of US adults reveals the beverage industry has ‘more work to do when it comes to education’ around proper recycling. ... View More
Where to Invest Efforts in the Era of Regulatory Uncertainty
Between our responsibilities as sustainability professionals and a growing set of topics to learn about, impacts to track and regulations to meet, it’s hard to know where to focus to do the most good. To help distinguish between signal and noise, I... View More
How to Design In-Store Experiences to Guide Shoppers Toward Climate-Friendlier Food Choices
Danish grocery giant Coop’s impactful partnership with Krukow Behavioral Design yielded insights for any retailer looking to enlist its customers’ help in reducing food-related carbon emissions. ... View More
Outvertising to Brands: Stand Your Ground This Pride Month
As the advocacy group asserts: ‘This is a time that calls for commitment and courage. Your action can be made in the sound knowledge that you have the majority behind you.' ... View More
