Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

Article
Organizational GovernanceMarketing & Communications
Q&A: Nat Geo on Its Mission to ‘Activate’ Global Citizens, Drive Change Through Stories
Q&A: Nat Geo on Its Mission to ‘Activate’ Global Citizens, Drive Change Through Stories
Published on May 31, 2019
About a 7 minute read

National Geographic’s efficacy lies at the nexus of science, entertainment and purpose. We spoke with CMO Jill Cress to learn how this ‘purpose-native’ media giant maximizes its impacts through strategic partnerships. ... View More

Article
Marketing & Communications
Q&A: Nestlé CMO Alicia Enciso on the Power of Incremental Changes
Q&A: Nestlé CMO Alicia Enciso on the Power of Incremental Changes
Published on May 30, 2019
About a 4 minute read

SB’19 Detroit is where global leaders in sustainable initiatives come to be inspired as well as share their innovative approaches and strategies. With a diverse and talented community of brands, everyone comes willing to learn. ... View More

Article
Marketing & Communications
Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion
Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion
Published on May 30, 2019
About a 7 minute read

First-of-its-kind biometrics research from Porter Novelli/Cone shows that 79% of US consumers feel a deeper personal connection to companies with values similar to their own. ... View More

Article
Marketing & Communications
Sekisui Chemical Launches New Global Website to Teach About SDGs
Sekisui Chemical Launches New Global Website to Teach About SDGs
Published on May 24, 2019
About a 2 minute read

SEKISUI SDGs Academy encourages users to think in an enjoyable way about the connections between themselves and the SDGs, through activities such as card games, which involve information about the company’s own products. ... View More

Article
Circular EconomyMarketing & Communications
CEOs of Over 75 Companies Urge Congress to Set National Carbon Price
CEOs of Over 75 Companies Urge Congress to Set National Carbon Price
Published on May 22, 2019
About a 3 minute read

CEOs and other representatives of more than 75 US businesses and trade associations, with combined market valuations of nearly $2.5 trillion, call for federal climate action including carbon pricing. ... View More

Article
Marketing & CommunicationsOrganizational Governance
WWF’s New ‘ReSource’ to Give Visibility Into Companies’ Progress in Reducing Plastic
WWF’s New ‘ReSource’ to Give Visibility Into Companies’ Progress in Reducing Plastic
Published on May 14, 2019
About a 4 minute read

ReSource isn’t another commitment or a new partnership; to join, companies have to publicly share data and progress on their plastic-reduction efforts — giving us the first real understanding of whether industry-wide progress is being made on tac... View More

Article
Marketing & Communications
JUST Capital: The Good Listener Transforming Capitalism
JUST Capital: The Good Listener Transforming Capitalism
Published on May 10, 2019
About a 5 minute read

By leaning into its data, tirelessly communicating the value of policy transparency at the corporate level, and providing unbiased reporting to the US workforce and consumer, JUST Capital is flipping the narrative on capitalism. ... View More

Article
Marketing & Communications
Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z
Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z
Published on May 9, 2019
About a 5 minute read

New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in the minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and caus... View More

Article
Marketing & Communications
6 Tactics for Optimizing Corporate Communications on Climate Action
6 Tactics for Optimizing Corporate Communications on Climate Action
Published on April 30, 2019
About a 8 minute read

Communications on climate action needs to be grounded in strategic, results-based initiatives — always. These six approaches will help ensure that your communications are impactful in reinforcing your company’s sustainability strategy. ... View More

Article
Marketing & Communications
Sportswear, Outdoor Brands Lead on Transparency; Luxury Is Waking Up
Sportswear, Outdoor Brands Lead on Transparency; Luxury Is Waking Up
Published on April 25, 2019
About a 5 minute read

On the sixth anniversary of the devastating Rana Plaza factory collapse in Bangladesh, which killed over 1,100 garment workers, Fashion Revolution’s most recent Transparency Index indicates slow progress across the industry. ... View More

Article
Marketing & Communications
Scientists, NGOs Call for ‘Global Deal for Nature’ to Protect Half the World’s Lands and Seas
Scientists, NGOs Call for ‘Global Deal for Nature’ to Protect Half the World’s Lands and Seas
Published on April 23, 2019
About a 5 minute read

Conservation scientists, NGOs and indigenous leaders urge governments to adopt a “Global Deal for Nature” as a companion to the Paris Climate Agreement, to tackle the interlinked crises of biodiversity loss and climate change. A corresponding stu... View More

Article
Finance & InvestmentMarketing & Communications
The Win-Win of JUST Jobs: Higher ROE When Companies Disclose Workplace Policies
The Win-Win of JUST Jobs: Higher ROE When Companies Disclose Workplace Policies
Published on April 17, 2019
About a 3 minute read

Human capital issues increasingly important area for corporate leadership, as market participants call for greater transparency. Current disclosure largely lacking on gender pay equity, diversity & inclusion, paid parental leave, and other polici... View More

Article
Marketing & Communications
'Mdudu,' Political Correctness & Sustainable Storytelling
'Mdudu,' Political Correctness & Sustainable Storytelling
Published on April 12, 2019
About a 7 minute read

Doing good does not require everyone to be insufferably ‘good’; re-engineering narratives and characters to remove friction, discomfort, distaste — the inappropriate and the sometimes highly imperfect humanity of them — leaves a massive hole ... View More

Article
Consumer Behavior ChangeMarketing & Communications
KIND Blows Lid Off of Hidden Sugars in Snacks, Urges Industry to Open Up
KIND Blows Lid Off of Hidden Sugars in Snacks, Urges Industry to Open Up
Published on April 10, 2019
About a 4 minute read

With ‘Sweeteners Uncovered’ pop-up in NYC and new online database, KIND shines a light on disguised ingredients in some of the US’s favorite snacks. ... View More

Article
Marketing & Communications
How to Promote Your Sustainability Story on Social Media as a B2B Company
How to Promote Your Sustainability Story on Social Media as a B2B Company
Published on April 5, 2019
About a 5 minute read

Social media thrives on compelling storytelling, and chances are that your sustainability efforts have the capacity to pull on your audience’s heartstrings better than another post promoting your product or service. ... View More

Article
Marketing & CommunicationsCircular Economy
Behavior Change Pilot Makes UK Consumers ‘Smarter’ About Water Use
Behavior Change Pilot Makes UK Consumers ‘Smarter’ About Water Use
Published on April 3, 2019
About a 5 minute read

Not only did Anglian Water’s ‘Smarter Drop’ project deliver impressive reduction in water consumption amongst consumers, it created impressive gains in brand loyalty and trust for the UK utility. ... View More

Article
Marketing & Communications
In Face of Rampant Seafood Fraud, Study Reveals Efficacy of MSC Label
In Face of Rampant Seafood Fraud, Study Reveals Efficacy of MSC Label
Published on March 18, 2019
About a 4 minute read

Is something fishy about your fish? ... View More

Article
Organizational GovernanceMarketing & Communications
NYU Stern Research Illustrates ROI for Sustainably Marketed Products
NYU Stern Research Illustrates ROI for Sustainably Marketed Products
Published on March 13, 2019
About a 3 minute read

Seminal research shows that sustainability is driving market growth in CPGs; products marketed as sustainable grew 5.6x faster than conventionally marketed products, and 3.3x faster than the CPG market. ... View More

Article
Marketing & Communications
Storytelling for Sustainability: How Opening Up Can Open a Whole New Frontier
Storytelling for Sustainability: How Opening Up Can Open a Whole New Frontier
Published on March 13, 2019
About a 8 minute read

Our community has made tremendous strides in building a better world, but if we leverage the combined power of people and data to build a better narrative, we can open up a whole new era of possibilities. We’ve got to put some soul in sustainabilit... View More

Article
Marketing & Communications
5 Cultural Shifts Brands Should Adapt to in 2019
5 Cultural Shifts Brands Should Adapt to in 2019
Published on March 11, 2019
About a 5 minute read

2018 marked some pretty major cultural changes, and that’s going to have effects on brand identity development. So, what cultural shifts do companies, effective brand managers and brand design agencies need to adapt to if they want to do well? ... View More

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