Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Marketing & Communications
Swarovski, UCLA Shine Light on Water Protection, Education in New Documentary
Swarovski, UCLA Shine Light on Water Protection, Education in New Documentary
Published on July 25, 2018
About a 3 minute read

A new film, WATERSCHOOL, takes viewers on a journey with several young female students who live along six of the world’s major rivers — the Amazon, Mississippi, Danube, Nile, Ganges and Yangtze — to shine a light on the importance of safeguardi... View More

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Marketing & CommunicationsMarketing & Communications
Corporates Are Making Activism Great Again
Corporates Are Making Activism Great Again
Published on July 18, 2018
About a 4 minute read

Corporations are people, my friend — and not just for tax purposes anymore. In the age of ubiquitous social media pressure, businesses are rebranding as social justice warriors — and that’s a shrewd marketing move on their part, new research re... View More

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Marketing & CommunicationsMarketing & Communications
Dove, Nike, Hershey’s Among Millennials’, Gen Z’s Most Trusted Brands
Dove, Nike, Hershey’s Among Millennials’, Gen Z’s Most Trusted Brands
Published on July 11, 2018
About a 5 minute read

The erosion of trust among consumers – and especially young consumers bucketed as Millennials or Gen Z – is top-of-mind for brands fighting for brand loyalty in a world with the highest youth population in history. ... View More

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Marketing & Communications
JUST Capital’s New Tool Helps Citizens See, Compare US Companies’ Environmental Impact
JUST Capital’s New Tool Helps Citizens See, Compare US Companies’ Environmental Impact
Published on June 29, 2018
About a 3 minute read

A new interactive data visualization tool allows the general to see how the largest U.S. companies stack up when comparing their environmental impact. The Environmental Explorer, which is freely available, lets users explore rankings of the 1,000 lar... View More

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Marketing & CommunicationsMarketing & Communications
Consumers Ready to Reward Brands That Take Stands
Consumers Ready to Reward Brands That Take Stands
Published on June 27, 2018
About a 3 minute read

When Dick’s Sporting Goods bans the sale of assault rifles, or McDonald’s makes a commitment to get 100 percent of its packaging from renewable, recycled or certified sources by 2025, how does their position in the marketplace change? ... View More

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Marketing & CommunicationsMarketing & Communications
Max Burgers’ New Green Burger Emojis Bite into Debate, Highlight Climate Smart Food Options
Max Burgers’ New Green Burger Emojis Bite into Debate, Highlight Climate Smart Food Options
Published on June 20, 2018
About a 2 minute read

Not long ago, where the cheese is put on the hamburger emoji triggered an online debate that resulted in Google updating its version to position it atop the patty, rather than underneath. Swedish fast food chain Max Burgers, which recently launched t... View More

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Marketing & CommunicationsMarketing & Communications
One Size Does Not Fit All: Brands Creating Bespoke ‘Purpose’ Strategies
One Size Does Not Fit All: Brands Creating Bespoke ‘Purpose’ Strategies
Published on June 20, 2018
About a 16 minute read

At SB’18 Vancouver, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged to share their latest insights on a multi... View More

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Marketing & CommunicationsMarketing & Communications
P&G Takes Pledge to #FreeTheBid, Promote Gender Equality in Media, Advertising
P&G Takes Pledge to #FreeTheBid, Promote Gender Equality in Media, Advertising
Published on June 19, 2018
About a 4 minute read

Procter & Gamble (P&G), the world’s largest advertiser, advanced its commitment to gender equality through a series of new actions and partnerships announced at the 2018 Cannes Lions Festival of Creativity. ... View More

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Marketing & CommunicationsMarketing & Communications
Live Well San Diego: Creating Social Change Through Collective Impact
Live Well San Diego: Creating Social Change Through Collective Impact
Published on June 18, 2018
About a 5 minute read

The recent SB'18 Vancouver conference was a fitting stage to share the success story of Live Well San Diego, a visionary partnership that’s creating measurable progress toward a region that’s healthy, safe, and thriving. ... View More

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Marketing & CommunicationsMarketing & Communications
Can Blockchain Really Answer All of Our Transparency Challenges?
Can Blockchain Really Answer All of Our Transparency Challenges?
Published on June 14, 2018
About a 8 minute read

For some, blockchain is the disruptive technology that promises to solve transparency problems by creating one version of the truth; for others, it is all hype with no great real-world application other than cryptocurrency. I attended an SB’18 Vanc... View More

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Marketing & CommunicationsMarketing & Communications
Frameworks to SHIFT Behavior, Create MAPS for Product Marketing
Frameworks to SHIFT Behavior, Create MAPS for Product Marketing
Published on June 14, 2018
About a 14 minute read

How to get consumers to choose sustainable over conventional remains a puzzling question, but two sessions I attended at SB’18 Vancouver provided frameworks to help brands make some headway. One highlighted actionable ways practitioners can influen... View More

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Marketing & Communications
The Conscious Consumer vs. the Consumer Unconscious
The Conscious Consumer vs. the Consumer Unconscious
Published on June 14, 2018
About a 5 minute read

Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers convened at SB’18 Vancouver. Attendees shared their latest i... View More

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Marketing & CommunicationsMarketing & Communications
Deep Time Walk: Helping Brands to Engage with the SDGs
Deep Time Walk: Helping Brands to Engage with the SDGs
Published on June 1, 2018
About a 4 minute read

The idea of the Deep Time Walk is simple but incredibly powerful: When dealing with the vast dimensions of time and space, we are often unable to grasp the magnitude quantitatively, just through studying the numbers. A Deep Time Walk allows us to wal... View More

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Marketing & CommunicationsMarketing & Communications
Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers
Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers
Published on May 30, 2018
About a 5 minute read

Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship, according to the newly released 2018 Cone/Porter Novelli Purpose Study. Nearly eight in ten (79 percent) say they are more ... View More

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Organizational GovernanceMarketing & Communications
Can Transparency Alone Transform the Fashion Industry?
Can Transparency Alone Transform the Fashion Industry?
Published on May 28, 2018
About a 4 minute read

Transparency has become a bit of a buzzword in the fashion industry and judging by the number of times it was mentioned at this year’s Copenhagen Fashion Summit, it is a trend that we are not going to shake anytime soon. Quite the contrary, transpa... View More

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Marketing & Communications
HP-Powered Girl Rising Creative Challenge Seeks Stories of Girl Power, Action for Gender Parity
HP-Powered Girl Rising Creative Challenge Seeks Stories of Girl Power, Action for Gender Parity
Published on May 25, 2018
About a 2 minute read

Are you or someone you know helping create a gender equal world? Individuals are being invited to share stories of initiatives big and small in the form of video, audio, essays and artwork as submissions to the Girl Rising Creative Challenge, Powered... View More

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Marketing & CommunicationsMarketing & Communications
Machine-Readable Disclosure and ESEF 2020 – A New Era of Corporate Digital Reporting?
Machine-Readable Disclosure and ESEF 2020 – A New Era of Corporate Digital Reporting?
Published on May 23, 2018
About a 7 minute read

New regulation in the EU mandates public companies to file financial statements in digital format. Does the move to HTML and Big Data have the potential to push corporate reporting into the digital age? ... View More

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Marketing & CommunicationsMarketing & Communications
Something > Nothing: The Importance of a Circular Feedback Loop
Something > Nothing: The Importance of a Circular Feedback Loop
Published on May 20, 2018
About a 5 minute read

“All I really need is the word to be brought up.” “If they aren’t talking about it, then it can’t be important to them.” At WAP Sustainability, we work with manufacturers and brands to help them meet customers’ expectations on sustainab... View More

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Marketing & CommunicationsMarketing & Communications
Nat Geo's 'Planet or Plastic?' Initiative Latest Attempt to Save the Oceans from Plastic
Nat Geo's 'Planet or Plastic?' Initiative Latest Attempt to Save the Oceans from Plastic
Published on May 16, 2018
About a 7 minute read

As the amount of single-use plastic in the world's oceans continues to grow, National Geographic is announcing a new, global commitment to tackle this pressing problem. On Wednesday, the media giant launched Planet or Plastic?, a multiyear initiative... View More

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Marketing & CommunicationsMarketing & Communications
New Animated TV Show Aims to Teach Kids to Be Stewards for the Planet, SDGs
New Animated TV Show Aims to Teach Kids to Be Stewards for the Planet, SDGs
Published on May 14, 2018
About a 4 minute read

A new television series is under development to help teach children about sustainability and what they can do to help keep our planet beautiful. With a goal to inspire and guide 4- to 7-year-old children to become global citizens as they grow up, the... View More

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