How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Furthering its mission to create a kinder, healthier world — one snack at a time — KIND has launched a new video campaign that explores the courage it takes to be kind towards strangers in an effort to kindle a conversation about what it will tak... View More
Digital news organization NowThis is rolling out a new food-focused channel that aims to explore food as it relates to culture and the environment. NowThis Food builds on the brand’s already extensive digital offerings, which include NowThis News a... View More
Uncertain times are finally starting to take their toll — according to a new report from Ford, more than 60 percent of adults globally say they feel overwhelmed by the unrest, upheaval and other changes taking place around them. The mobility compan... View More
If I was given a dollar for every time I saw the Sustainable Development Goals’ multi-colored icon grid in a sustainability presentation, I would be a rich man. But the SDGs are a great example of how ubiquity doesn’t necessarily equal a successf... View More
Despite mounting evidence for the business case for integrating the Sustainable Development Goals (SDGs) into brand strategy, a new report released by Corporate Citizenship shares some alarming trends in how corporate action on the SDGs is evolving. ... View More
For the last 5 years, my firm has tracked the sustainability goals of the world’s largest companies. These thousands of targets commit multinationals to do many important things, such as slashing carbon emissions in half (or to zero) or bringing th... View More
News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More
A digital initiative bringing to life real stories about real people in the Bangladeshi garment industry is proving a game-changer in the country in its first year of launch. “Made in Equality” is a website and Facebook page illustrating garment ... View More
Supporting its vision of building a better world through sport, the International Olympic Committee (IOC) has launched a new integrated brand campaign, Become The Light, which encourages people to get active and act as beacons of positivity. The camp... View More
CDP, RobecoSAM, EcoVadis — they are all organizations that assess the sustainability performance of companies worldwide. They all have their own agenda and targets, and of course, their own methodology to assess a portfolio of companies. ... View More
Investors are stepping up their appeals for robust corporate sustainability reporting, with increased focus on climate impact and long-term performance in a carbon-constrained world. These reports have been standard for some time, though the metrics ... View More
Shifting an entire product portfolio to align with an ambitious sustainability strategy is no small feat. Even those considered leaders in corporate sustainability are still refining their approach. This session on day two of SB'17 Copenhagen explore... View More
When I was a kid, after a certain point I stopped wanting to do the things my parents forced me to do. You may have had a similar experience. The harder your parents tried to make you stay away from candy and obey curfew, the more you wanted to eat a... View More
When it comes to sustainability communications, it seems like small and medium-sized enterprises (SMEs) have been operating on the dark side of the moon. From a global perspective, even though many of these companies engage as good corporate citizens... View More
Sustainable chemical management is a critical component of a healthy and circular future. In its second annual report, the Chemical Footprint Project (CFP) revealed encouraging advances across industries towards the use of safer materials and greater... View More
Us vs Them. Me vs You. Old vs Young. Rich vs Poor. We are feeling more divided than ever. Yet the path to brand relevance and resilience is recognizing what we have in common. Recently we asked 16,000 people globally — across 16 countries, in many ... View More
Consumers increasingly want to buy from brands that are environmentally responsible - and many forward-thinking companies have responded by embracing sustainability. However, there remains a disconnect between sustainability pursuits and the extent t... View More
CVS Pharmacy is harnessing the power of design to further its mission of helping people on their path to better health. The retail division of CVS Health is introducing a new prescription management system for patients managing multiple medications i... View More
D&AD and Advertising Week have unveiled the winners of the second annual D&AD Impact Awards, which recognizes creative ideas that have made an impact and ultimately have contributed to creating a safer, more equitable and sustainable world fo... View More
Despite growing investor demand for information surrounding businesses’ social and environmental performance, a new report from Carbon Clear has revealed that 61 FTSE 100 companies are not assessing or not disclosing climate risk in their annual re... View More