Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Marketing & CommunicationsMarketing & Communications
E.ON’s New ‘Un-Utility’ Marketing Campaign Looks to the Future of Energy
E.ON’s New ‘Un-Utility’ Marketing Campaign Looks to the Future of Energy
Published on March 16, 2018
About a 2 minute read

Electricity and gas company E.ON Energy has launched a new campaign in hopes of challenging the norms in the utilities sector and exploring what can be done differently. The first ad shows Barcelona’s city streets transformed into a giant swimming ... View More

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Marketing & CommunicationsMarketing & Communications
WWF Challenges Creatives to Make Sustainability Sexy, Mainstream
WWF Challenges Creatives to Make Sustainability Sexy, Mainstream
Published on March 16, 2018
About a 3 minute read

World Wildlife Fund (WWF) is challenging the marketing industry to use its influence to help deliver a more sustainable future with the launch of Project Extraordinary, a global video challenge that will see creative agencies produce short films to d... View More

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Marketing & CommunicationsMarketing & Communications
What I Learned from 14 Years of Shooting ‘Images from a Warming Planet’
What I Learned from 14 Years of Shooting ‘Images from a Warming Planet’
Published on March 13, 2018
About a 7 minute read

Over the past fourteen years, photographer Ashley Cooper amassed the world’s single largest collection of images documenting the impacts of climate change and renewable energy projects around the world, which have just been published in a book enti... View More

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Marketing & Communications
Trending: Int'l Women's Day Spawns Host of Social Impact Partnerships, Films, Campaigns
Trending: Int'l Women's Day Spawns Host of Social Impact Partnerships, Films, Campaigns
Published on March 8, 2018
About a 7 minute read

At a moment when the world is beginning to more fully acknowledge the power and voice of women, big name brands and organizations are using their influence — and some creative marketing — to shed light on issues such as the gender pay gap and the... View More

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Marketing & CommunicationsMarketing & Communications
Air New Zealand Sheds Light on Climate Change in New Safety Video
Air New Zealand Sheds Light on Climate Change in New Safety Video
Published on March 8, 2018
About a 3 minute read

Air New Zealand has uncovered a unique way to use its global reach to spark a conversation around climate change. In partnership with Antarctica New Zealand and the New Zealand Antarctic Research Institute, the airline has created a new safety video ... View More

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Marketing & CommunicationsMarketing & Communications
New Transparency Initiative Aims to Boost Responsible Ship Recycling Practices
New Transparency Initiative Aims to Boost Responsible Ship Recycling Practices
Published on March 7, 2018
About a 3 minute read

In a bid to increase responsible shipping practices, Forum for the Future and the Sustainable Shipping Initiative have launched the Ship Recycling Transparency Initiative (SRTI). The Initiative brings together key industry stakeholders to improve tra... View More

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Marketing & Communications
Employees Are Your Best Purpose Ambassadors
Employees Are Your Best Purpose Ambassadors
Published on March 2, 2018
About a 8 minute read

This is the fourth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More

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Marketing & CommunicationsMarketing & Communications
How to Take Stakeholder Engagement to the Next Level
How to Take Stakeholder Engagement to the Next Level
Published on March 1, 2018
About a 5 minute read

Companies are investing in corporate responsibility programs with the goal of making a positive contribution to the communities and environments in which they operate. Successful corporate responsibility programs emphasize engagement with various sta... View More

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Marketing & CommunicationsMarketing & Communications
Purpose-Driven Employees Are Your Strongest Brand Ambassadors
Purpose-Driven Employees Are Your Strongest Brand Ambassadors
Published on February 28, 2018
About a 5 minute read

You’ve probably read the proliferation of literature about the benefits of hiring purpose-driven employees, which can result in increased productivity, higher retention rates, and more effective collaboration, just to name a few. But have you ever ... View More

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Marketing & Communications
Garment Worker Diaries Reveal Working Conditions, Wages in Bangladesh, India, Cambodia
Garment Worker Diaries Reveal Working Conditions, Wages in Bangladesh, India, Cambodia
Published on February 22, 2018
About a 3 minute read

A first-of-its-kind research project led by Microfinance Opportunities (MFO) in partnership with Fashion Revolution and C&A Foundation gives the most comprehensive picture yet of the living and working conditions faced by female garment workers i... View More

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Marketing & Communications
Kering, LCF Launch First-Ever Open-Access Course for Sustainable Luxury Fashion
Kering, LCF Launch First-Ever Open-Access Course for Sustainable Luxury Fashion
Published on February 22, 2018
About a 3 minute read

In response to growing demand for sustainable apparel products, Kering and London College of Fashion, UAL (LCF) are launching the world’s first open-access digital course in luxury fashion and sustainability. ... View More

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Marketing & CommunicationsMarketing & Communications
Corporate Community Engagement: 5 Essential Considerations
Corporate Community Engagement: 5 Essential Considerations
Published on February 21, 2018
About a 7 minute read

Back in the early days of corporate philanthropy, companies typically selected causes to support based on the personal interests of the chairman — or the chairman’s wife! — with little or no regard to issues of strategy, relevance or impact. Fo... View More

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Marketing & CommunicationsMarketing & Communications
Unleashing the Power of Online Reporting
Unleashing the Power of Online Reporting
Published on February 15, 2018
About a 11 minute read

Confronted with an ever-growing demand for transparency and materiality, companies need to find an adequate format to publish both financial and pre-financial information to their stakeholders in an effective way. While traditional reporting reaches ... View More

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Marketing & CommunicationsMarketing & Communications
Unilever Threatens to Pull Ads if Tech Platforms Don’t Clean Up ‘Toxic Content’
Unilever Threatens to Pull Ads if Tech Platforms Don’t Clean Up ‘Toxic Content’
Published on February 14, 2018
About a 3 minute read

In a bid to build trust into our systems and society, Unilever has announced a new commitment to cut investment in platforms that breed division in society — and is challenging the rest of the industry to do the same. In his keynote speech at the I... View More

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Marketing & CommunicationsMarketing & Communications
Toyota Tackles Climate Change, Inclusivity in ‘Start Your Impossible’ Campaign
Toyota Tackles Climate Change, Inclusivity in ‘Start Your Impossible’ Campaign
Published on February 14, 2018
About a 2 minute read

Building on the success of its “Good Odds” spots released during the Super Bowl, in which it highlighted the real-life story of Canadian Para-alpine skier Lauren Woolstencroft, auto giant Toyota has released a new ad campaign “Start Your Imposs... View More

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Marketing & Communications
Winning Over the Purpose-Focused Employee
Winning Over the Purpose-Focused Employee
Published on February 8, 2018
About a 5 minute read

This is the second in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More

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Marketing & CommunicationsMarketing & Communications
Absolut Bares It All in Humorous Transparency Campaign
Absolut Bares It All in Humorous Transparency Campaign
Published on February 8, 2018
About a 3 minute read

Absolut is leading the way for transparency with a new campaign that proves that it really is ‘the vodka with nothing to hide.’ The Åhus, Sweden-based distiller has created a short film that takes viewers on a revealing journey to discover Absol... View More

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Marketing & CommunicationsMarketing & Communications
Can Being Socially Responsible Get You a Date?
Can Being Socially Responsible Get You a Date?
Published on February 7, 2018
About a 3 minute read

In my book, Rise Up: How to Build a Socially Conscious Company, I made a number of predictions about the future, ranging from the rise of women to a more equitable and influential role in the workplace to the growth of worker collectives, such as co-... View More

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Marketing & CommunicationsMarketing & Communications
Corporate America Swings from Sobs to Silence in This Year’s Super Bowl
Corporate America Swings from Sobs to Silence in This Year’s Super Bowl
Published on February 6, 2018
About a 4 minute read

It was a sad Super Bowl. Sad, as only Trump can say it. Saaad. One minute I had a cunning, fast-talking clown trying to sell me stuff in true ad-land fashion. The next, I felt emotionally mistreated by a sobbing stranger playing curling with my heart... View More

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Marketing & CommunicationsMarketing & Communications
UN Talanoa Dialogue Portal Invites Businesses to Contribute to Climate Discussion
UN Talanoa Dialogue Portal Invites Businesses to Contribute to Climate Discussion
Published on January 31, 2018
About a 2 minute read

The UN Climate Change secretariat is launching an online portal that invites countries, businesses, local government and civil society to contribute to the climate change conversation. The platform will support the Talanoa Dialogue, an international ... View More

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