How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
At a moment when the world is beginning to more fully acknowledge the power and voice of women, big name brands and organizations are using their influence — and some creative marketing — to shed light on issues such as the gender pay gap and the... View More
Air New Zealand has uncovered a unique way to use its global reach to spark a conversation around climate change. In partnership with Antarctica New Zealand and the New Zealand Antarctic Research Institute, the airline has created a new safety video ... View More
In a bid to increase responsible shipping practices, Forum for the Future and the Sustainable Shipping Initiative have launched the Ship Recycling Transparency Initiative (SRTI). The Initiative brings together key industry stakeholders to improve tra... View More
This is the fourth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More
Companies are investing in corporate responsibility programs with the goal of making a positive contribution to the communities and environments in which they operate. Successful corporate responsibility programs emphasize engagement with various sta... View More
You’ve probably read the proliferation of literature about the benefits of hiring purpose-driven employees, which can result in increased productivity, higher retention rates, and more effective collaboration, just to name a few. But have you ever ... View More
A first-of-its-kind research project led by Microfinance Opportunities (MFO) in partnership with Fashion Revolution and C&A Foundation gives the most comprehensive picture yet of the living and working conditions faced by female garment workers i... View More
In response to growing demand for sustainable apparel products, Kering and London College of Fashion, UAL (LCF) are launching the world’s first open-access digital course in luxury fashion and sustainability. ... View More
Back in the early days of corporate philanthropy, companies typically selected causes to support based on the personal interests of the chairman — or the chairman’s wife! — with little or no regard to issues of strategy, relevance or impact. Fo... View More
Confronted with an ever-growing demand for transparency and materiality, companies need to find an adequate format to publish both financial and pre-financial information to their stakeholders in an effective way. While traditional reporting reaches ... View More
In a bid to build trust into our systems and society, Unilever has announced a new commitment to cut investment in platforms that breed division in society — and is challenging the rest of the industry to do the same. In his keynote speech at the I... View More
Building on the success of its “Good Odds” spots released during the Super Bowl, in which it highlighted the real-life story of Canadian Para-alpine skier Lauren Woolstencroft, auto giant Toyota has released a new ad campaign “Start Your Imposs... View More
This is the second in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More
Absolut is leading the way for transparency with a new campaign that proves that it really is ‘the vodka with nothing to hide.’ The Åhus, Sweden-based distiller has created a short film that takes viewers on a revealing journey to discover Absol... View More
In my book, Rise Up: How to Build a Socially Conscious Company, I made a number of predictions about the future, ranging from the rise of women to a more equitable and influential role in the workplace to the growth of worker collectives, such as co-... View More
It was a sad Super Bowl. Sad, as only Trump can say it. Saaad. One minute I had a cunning, fast-talking clown trying to sell me stuff in true ad-land fashion. The next, I felt emotionally mistreated by a sobbing stranger playing curling with my heart... View More
The UN Climate Change secretariat is launching an online portal that invites countries, businesses, local government and civil society to contribute to the climate change conversation. The platform will support the Talanoa Dialogue, an international ... View More
What makes a good company successful in an age where we are blessedly cursed with a wide selection of products in every category? With technology being a widespread disruptor, the business landscape is rapidly changing and making some companies obsol... View More
It should come as no surprise that purpose — defined as your company’s aspirational reason for being beyond profit — plays a key role in the direction of your business on multiple levels. Purpose is an overarching “north star” that serves a... View More
Budweiser is launching a new initiative to communicate its commitment to sustainability to consumers and kickstart an industry-wide movement. The AB InBev brand has created a renewable electricity symbol that indicates when its beer is brewed with 10... View More