How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
More evidence has emerged linking business performance with a company's purpose beyond profit. ... View More
From Visa’s recent Hurricane Harvey spot to Boost Mobile’s “Boost Your Voice” and Whirlpool’s “Care Counts” campaigns, advertising is undergoing a paradigm shift, with brands across industries increasingly moving towards purpose-driven ... View More
G&S Business Communications has released its eighth annual Sense & Sustainability Study, gauging US consumers’ perceptions of the corporate commitment to environmental and social responsibility. The findings of this year’s study demonstra... View More
As the increasing number of sustainability initiatives from some of today’s leading brands is demonstrating, the market for sustainable products and services is growing rapidly. The impact of a product or service on communities, on societies and on... View More
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Brands have identified labor recruitment as one of the riskiest parts of their supply chains, and rightly so. Human trafficking, forced labor and wage theft often have their origin in recruiting practices. ... View More
To provide its customers with a simple and effective way to take action in support of its advocacy campaigns and engage with local lawmakers and members of Congress, Ben & Jerry’s has struck up a new partnership with Phone2Action, a digital adv... View More
With sustainability increasingly informing consumers’ purchasing habits and behaviors, it is becoming imperative for brands to effectively — and authentically — communicate what they are doing to address key social and environmental issues alon... View More
Eighty-one percent of Gen Z believes they can have an impact on social and environmental issues by using social media, according to Cone Communcations' new report 2017 Cone Gen Z CSR Study: How to Speak Z. The study, surveying U.S. teens ages 13-19, ... View More
Wouldn’t it be nice if there was a book that summarized the successful sustainability strategies typically showcased at Sustainable Brands conferences? ... View More
The Centre for Sustainability Excellence (CSE) has released its second annual Sustainability Reporting Trends in North America report, highlighting trends from 551 companies in Canada and the United States during the 2015-2016 period. The report revi... View More
Coinciding with International Colorblind Awareness Day, global learning development and play company Mattel has launched UNO® ColorADD, the world’s first card game for the colorblind. ... View More
In recent weeks, outdoors organizations such as The North Face and Paradox Sports have been making marked efforts to make positive changes in local communities across the US with the rollout of new campaigns and initiatives that aim to spark conversa... View More
Overconsumption of added sugar is the latest issue to preoccupy the food industry. On the heels of the launch of KIND Healthy Snacks’ Fruit Bites, for which the brand filled New York City’s Times Square with over 45,000 pounds of sugar in a bid t... View More
Times Square has housed plenty of eye-catching sights over the years, but this might be the sweetest. In a bid to create buzz around its new product and the amount of added sugar consumed by children in the US each year — a whopping 4.7 billion pou... View More
Transparency hasn’t always been a strong point for the food industry, but a new partnership between HowGood, a research organization and in-store rating system that identifies industry leaders in the food system, and supermarket chain Giant Food co... View More
In the lead-up to National Honey Bee Day (August 19), I was inspired to take a look at brands’ recent efforts to ensure the health and stability of our tiny pollinator friends. In the past few years, we have seen a host of organizations garnering a... View More
Molson Coors Brewing Company has released its 2017 Our Beer Print report, announcing a bold, new sustainability strategy and goals to guide the company through 2025. This is the first sustainability report released since Molson Coors closed on the ac... View More
Walls have conventionally been viewed as objects that divide, an idea that has intensified in this new era. But to The North Face, walls are places where people in the climbing community come together to test themselves, build trust and strengthen th... View More
Greenpeace has a knack for creatively communicating about its causes and its latest campaign is no exception. The NGO is backing a dolphin in Chile’s upcoming presidential election to call attention to the need for strong climate leadership in the ... View More