Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Review: The Indispensible How-to (and How-Not-to) Guide to Making, Marketing ‘Greener Products’

Wouldn’t it be nice if there was a book that summarized the successful sustainability strategies typically showcased at Sustainable Brands conferences? ... View More

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Report: North America Lags Behind Europe, Asia in Sustainability Reporting

The Centre for Sustainability Excellence (CSE) has released its second annual Sustainability Reporting Trends in North America report, highlighting trends from 551 companies in Canada and the United States during the 2015-2016 period. The report revi... View More

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Mattel, ColorADD Launch First-Ever Inclusive UNO® Deck for the Colorblind

Coinciding with International Colorblind Awareness Day, global learning development and play company Mattel has launched UNO® ColorADD, the world’s first card game for the colorblind. ... View More

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Cotopaxi, truth® Team Up to Empower Communities to Take a Stand Against Tobacco

In recent weeks, outdoors organizations such as The North Face and Paradox Sports have been making marked efforts to make positive changes in local communities across the US with the rollout of new campaigns and initiatives that aim to spark conversa... View More

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Panera Serves Up the 'Sweet Facts' in New Transparency Initiative

Overconsumption of added sugar is the latest issue to preoccupy the food industry. On the heels of the launch of KIND Healthy Snacks’ Fruit Bites, for which the brand filled New York City’s Times Square with over 45,000 pounds of sugar in a bid t... View More

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KIND Piles 45K Lbs of Sugar in Times Square to Illustrate Need for Better Snacks

Times Square has housed plenty of eye-catching sights over the years, but this might be the sweetest. In a bid to create buzz around its new product and the amount of added sugar consumed by children in the US each year — a whopping 4.7 billion pou... View More

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Now All of Giant's Customers Can Understand 'HowGood' Their Food Choices Really Are

Transparency hasn’t always been a strong point for the food industry, but a new partnership between HowGood, a research organization and in-store rating system that identifies industry leaders in the food system, and supermarket chain Giant Food co... View More

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How Companies Brought Attention to the Pollinator Decline

In the lead-up to National Honey Bee Day (August 19), I was inspired to take a look at brands’ recent efforts to ensure the health and stability of our tiny pollinator friends. In the past few years, we have seen a host of organizations garnering a... View More

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Molson Coors Aims to 'Raise the Bar on Beer' With New 2025 Sustainability Goals

Molson Coors Brewing Company has released its 2017 Our Beer Print report, announcing a bold, new sustainability strategy and goals to guide the company through 2025. This is the first sustainability report released since Molson Coors closed on the ac... View More

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The North Face Targets Inclusivity with New Social Impact Campaign

Walls have conventionally been viewed as objects that divide, an idea that has intensified in this new era. But to The North Face, walls are places where people in the climbing community come together to test themselves, build trust and strengthen th... View More

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In Chile, a Dolphin Is Running for President to Highlight Need for Strong Climate Leadership

Greenpeace has a knack for creatively communicating about its causes and its latest campaign is no exception. The NGO is backing a dolphin in Chile’s upcoming presidential election to call attention to the need for strong climate leadership in the ... View More

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Kavita Shukla: Fighting Food Waste with FreshPaper; Rallying Women Innovators with FreshVoices

What started as a simple home remedy and a middle school science project has exploded into a viable and affordable solution for fighting food waste across the globe. During a trip to India to visit family when she was 12 years old, Kavita Shukla’s ... View More

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First-Ever Lawsuit Over ‘Inadequate’ Climate Risk Disclosure Could Set New Precedent for Businesses

It is becoming increasingly important for companies to disclose information about long-term climate risks as more and more investors are using this information to inform financial decisions. While a general shift towards transparency is taking shape,... View More

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The 2 Most Important Pages of Your Sustainability Report

We’ve done a lot of thinking, and writing, over the years about the broad topic of corporate sustainability and citizenship reporting (see here and here for examples). But for this post, I’m going to narrow the focus to what I believe are the two... View More

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Green & Black's, Cadbury Swap Out Fairtrade for In-House Cocoa Life Verification Scheme

Earlier this summer, British supermarket group Sainsbury’s inspired a flurry of criticism after launching its own in-house sustainability standard, ‘Fairly Traded.’ At the time of the announcement, The Fairtrade Foundation suggested the new mod... View More

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Heineken Aims to Fight Report Fatigue by Sharing Sustainability Highlights in GIF Form

Earlier this year, Heineken released its 2016 Annual Report, marking the first time the company has combined its annual and sustainability reports into one document. To mark the launch of the report in the United States, the company tapped creative a... View More

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Shareholders Increasingly Placing Pressure on Companies to Address Deforestation

Sustainability and climate risk are increasingly becoming important considerations for investors, a trend that is driving the world’s largest companies to commit to reducing their impact on global forests, says a new analysis of shareholder resolut... View More

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New Research Sheds Light on Meaning of ‘Natural’ Food

The vague and often overstated use of the term “natural,” which lacks a universally accepted definition, has resulted in considerable confusion among consumers. A new study conducted by the Hero Group, parent company of baby food brand Beech-Nut ... View More

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The 'Dirty Words' of Sustainability Messaging: Why We Need a New Approach

It’s no surprise that people simply do not want to talk about sustainability — and why it’s important in the first place. ... View More

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Stella McCartney Fall Campaign Targets Overconsumption, Waste

Stella McCartney has long been an advocate for sustainable, ethical fashion; the luxury label has been busy over the last several months trying to drive the industry away from a take-make-waste model, announcing plans to use Parley for the Oceans’ ... View More

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